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Mind Map created using:
Enideo (2021). WordItOut. http://worditout.com

Additional Background Drawings Added in ProCreate.

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Design is a format of art in which you create something to represent a topic, brand, etc. It can be used to demonstrate and showcase, and is often made with the visual appeal and understandability as its forefront.

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I want to create design and art that creates an impact or challenges a normality. I want it to have a positive effect on the people who view it and hope it inspires other work.

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1. Hard Work
2. Art
3. Nostalgia
4. Purpose

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Typography / Logo's by Detective on Twitter. I love this design as its got a heavy Japanese influence (anime, etc.). It aligns with the child-like, nostalgic cartoon aspect of my artistry.

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Nokia 5510 Advert (2002). Abstract style while still being quite minimalistic. The style imbues futuristic elements for its time. The style appeals to me as I love distortion of images.

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NYC Subway Diagram (2008) by Massimo Vignelli for men's vogue. The design seems to be Swiss-influenced. It embodies minimalism and great use of colour. I connect with it as it makes something that is so simple and dull into a beautiful design.

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90's Gameboy Advert. It is a a poster aimed at getting people to purchase gameboys, but is now a beautiful piece of nostalgia in a society where everything is over minimalistic. I like it as it connects with my childhood, however, some typography could be improved.

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Album Cover for Pixel Bath by Jean Dawson (2020). This design may be considered more of an art piece but I love everything about this image; the layout, colours and objects. Even the 'Explicit' sticker. It appeals to my artist background.

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I started the design by focusing on my name, and challenging myself to find different ways to distort or present it. After numerous attempts, I found one that resonated with me.

I then built around this design, trying everything I could to make it unique. Eventually I found that the design slightly resembled an eyeball, and as a very young child, I had imaginary people called eyeball friends. This triggered a sense of nostalgia (one of my main 4 keywords) and I decided to go down that path. I tried numerous iris designs and eyeball stances, and then eventually settled on the final design.

The four red edges I feel just add another layer of intricacy without diminishing or overpopulating the current logo with too much stuff.

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Unlike the original sketch, this process of creating a good version was not made through sporadic hand movements, but instead traced over the original design. The brush tool was used to draw over each line, bit by bit. At the end, the penguin still needed some depth, so I decided to erase some of the opacity of the inside lines, which changed their black colour to more of a grey, allowing the proper penguin structure lines to pop more.

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Mood Board was created on Photoshop.