# data[].attributes.body
- To understand what the customer wants and what will entice them to change provider, meaning that Samsung can overtake competition.
- To establish what the customer needs that is not currently available to them.
- Helps Samsung to set a reasonable pricing strategy in order to maximise customers.

# data[].attributes.body
- Ask public what they're currently paying and what they receive for their money, including which phone company they're with to establish main competition.
- Ask what features of a contract would make them change provider.
- How much customers would be willing to spend on a new data plan.
- How old they are and what they use their phone for primarily.

# data[].attributes.body
- Email current customers to update them on the new data plan and inform them of it's benefits.
- Ask competitor's customers.

# data[].attributes.body
Good camera quality
Long lasting battery life
Strong Internet connection
Shock-proof
Water resistant/waterproof
Big storage size

# data[].attributes.headline
L&B - How will your results help make a decision?

# data[].attributes.subject
L&B - How will your results help make a decision?

# data[].attributes.body
The product can be tailored to the customers' needs

# data[].attributes.body
How long have you had your phone?
What are you looking for in a new handset?
What are you using your data for?/How much data do you normally use?
How much are you willing to pay for a new handset/tariff?

# data[].attributes.body
To beat competitors (Apple, HTC etc)
The company want a better insight into what their customers want/ do not want in a phone
Profitable purposes

# data[].attributes.body
Text messages from networks to their users about their current phones
Social media questionnaires/polls

# data[].attributes.body
Existing Samsung users and all customers of phone networks.
Also, young people ages 18-35

# data[].attributes.body
Young adults - between the ages of 18-35

# data[].attributes.body
They will be looking for better deals especially students to save money.
They are more knowledgeable about phones and technology so will be more likely to give useful answers.

# data[].attributes.body
Open questionnaires - online or on paper, but with free postage back so they can do it in their own time.

# data[].attributes.body
1. What is your age?
2. What do you pay already and do you think this is a good deal?
3. What phone company are you currently with?
4. What is most important to you in a package (texts, calls, data)?
5. What is your most favourite handset brand?
6. How much data do you go through on average a month?

# data[].attributes.body
Cheaper deals for students - eg/ extra data for a lower rate. Also cheaper deals for business packages

# data[].attributes.body
Our results will enable us to gain a better understanding of what the customer wants, as well as creating an image of the ideal package for the people that we interview

# data[].attributes.body
Good quality camera. Long life battery. Good speakers - loud volume