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This 1987 advertisement for a Chrysler minivan promotes the safety of the car by noting that it is the first minivan with an airbag.

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This Subaru advertisement from 1995 promotes the safety of the Subaru car by pointing out that all-wheel drive can prevent an accident.

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This advertisement from 2006 promotes the 2006 Subaru Forester XT by saying that the car will keep its passengers safe.

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This Tide Pods ad from 2018 makes people want to buy the product because it has a child-proof pack that keeps children safe.

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This advertisement for Baby Organics products is from 2011 and makes consumers feel safe because it ensures that their products are safe and gentle for their babies.

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This advertisement was made by Subaru in 2014 and uses the appeal to safety by showing that a family was able to survive a serious car accident because their vehicle protected them.

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This advertisement from 2015 is from Defender PRO, which is an anti-virus software. It promotes safety by saying that it will protect your device from dangerous viruses.