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Sunway Berhad, formerly known as Sungei Way Holdings Sdn Bhd was founded in the 1970s with the humble beginning in the tin mining industry. It was led by Tan Sri Dato’ Seri Dr Jeffrey Cheah, the founder of Sunway Berhad and current chairman. As the tin mining business is no longer sustainable, Sunway Berhad had implemented a diversification strategy by venturing into various industries. Following a period of steady growth, the company had accomplished the milestone of being listed on the Main Board of Bursa Malaysia on 16 February 1984.

Differ from its major competitors, Sunway Berhad is well-known for its unique build-own-operate business model which covers the entire lifecycle of property development. This could be seen from its initiation to transform an 800-acre tin mining wasteland into a vibrant township. The township is now known as Sunway City which serves as one of the region’s top tourist destinations that attract more than 42 million visitors yearly. Upholding its identity as a master community developer, Sunway Berhad continues to expand its portfolio by replicating the same business model in Sunway City Ipoh, Sunway Velocity and Sunway Iskandar. All of these landmark developments will ensure continued sustainable growth for the company and its communities into the future.

To date, Sunway Berhad is one of Malaysia’s most diversified conglomerates which place its core interest in property development and construction. It is as well supported by a number of strategic business units spanning from retail, hospitality, leisure, healthcare, education, commercial, trading and manufacturing, building materials, quarrying to Real Estate Investment Trust (REIT). Under its subsidiaries are Sunway Construction Group Berhad and Sunway REIT which both play a crucial role in strengthening its revenue stream. Hence, with the support of a proven business model, competent management and a dedicated team of 15,000 employees, Sunway Berhad is capable of positioning itself as the leading regional property-construction conglomerate.

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Eugene Mahalingam, The Star Online. (2011) MRCB and Sunway win LRT extension contracts. Available from: https://www.thestar.com.my/business/business-news/2011/08/17/mrcb-and-sunway-win-lrt-extension-contracts/ [Accessed 30 Nov 2017]

LinkedIn. (2016) Global Recruiting Trends 2016. Available from: https://business.linkedin.com/content/dam/business/talent-solutions/global/en_us/c/pdfs/GRT16_GlobalRecruiting_100815.pdf [Accessed 29 Nov 2017]

Neha Kirpal, Experteer GmbH. (2014) Why referral hiring is the new recruitment buzzword. Available from: https://us.experteer.com/magazine/why-referral-hiring-is-the-new-recruitment-buzzword/ [Accessed 29 Nov 2017]

Nikoletta Bika, Workable. (2017) 6 ways to build an employee referral program that works. Available from: https://resources.workable.com/tutorial/employee-referral-program [Accessed 29 Nov 2017]

Sunway Group. (2013) Annual Report 2013. Available from: https://ir.chartnexus.com/sunway/doc/ar2013.pdf [Accessed 26 Nov 2017]

Sunway Group. (2015) Annual Report 2015. Available from: https://ir.chartnexus.com/sunway/doc/ar2015.pdf [Accessed 27 Nov 2017]

Sunway Group. (2015) Sustainability Report 2015. Available from: https://ir.chartnexus.com/sunway/doc/SUSTAINABILITY%20REPORT%202015.pdf [Accessed 30 Nov 2017]

Sunway Group. (2016) Annual Report 2016. Available from: https://ir.chartnexus.com/sunway/doc/ar2016.pdf [Accessed 26 Nov 2017]

Sunway Group. (2017) Corporate Profile. Available from: https://www.sunway.com.my/corporate-profile/ [Accessed 27 Nov 2017]

Sunway Group. (2017) Career Potential. Available from: https://www.sunway.com.my/career/career-potential/ [Accessed 26 Nov 2017]

Sunway Group. (2017) Internship. Available from: https://www.sunway.com.my/career/internship/ [Accessed 28 Nov 2017]

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Such as Facebook

The Facebook targeting features allow companies to advertise to those people who match the skills, region, hobbies and etc.

Only target those people who match :

1. Location - Whether next door or across the world, reach people in the cities, communities and countries where you want to hire.

2. Demographics - Select an audience based on age, gender, education, relationship status, job title and more.

3. Interests - Choose the interests and hobbies of the people you want your job advert to reach

4. Behaviour - Select audience based on their prior purchase behaviours, device usage and other activities.

5. Connections - Reach people who are connected to your Facebook Page, app or event, or exclude them to find new audiences.

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Employee referrals encourages a company’s existing employees to help select and recruit suitable candidates based on their personal contacts or social network.

Company could offer a mix of monetary and non-monetary incentives to motivate employees to participate in their referral program.

According to LinkedIn's Global Recruiting Trends 2016, 26% of employers consider employee referral programs as a long-lasting trend

New hires coming from employee referrals could adapt to the new working environment faster than hires from other sources because candidates are more likely to listen to their own network and their friends.

Referral hiring also results in shorter hiring cycles, lower hiring costs, and higher employee retention.

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In Sunway Berhad, the task group consists of temporary employees that have different experiences or backgrounds to complete a project or task. For instance, when Sunway Construction Berhad (a subsidiary of Sunway Berhad) alongside Malaysian Resources Corp Berhad (MRCB) had won the LRT extension contracts, it would require a lot of temporary construction employees to complete the project. As the construction period for the project is only 20 months, these construction employees are committed for that certain period of time and they are disbanded once the project is completed.

Task group is important to achieve a specific goal within a specific period of time as in the case of the LRT extension project. Sunway Construction will select employees with a similar experience in the past to the current project and allocate tasks to be accomplished in order to meet the deadline. A task group is easy to reach a decision that all members of the group agreed on and this could reduce any hindrance to the decision that was made. This is essential to Sunway Construction which is a company that has a lot of construction project to cater the public.

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Qualified candidates are granted a position to work under a probation period of 3 months before they are entitled as a permanent staff.

Qualified candidates will be observed based on their actual job performance under a controlled environment.

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Internship - Sunway gives preference to penultimate and final year University students especially from Sunway University

Website - Sunway’s website allows the unemployed, fresh graduates or people who wish to work for Sunway to deposit his or her resume for an opportunity to be a part of the workforce

Career Fair - Sunway emphasizes on seeking local talents before looking further afield. They are active in participating in career fairs organized by local universities and colleges.

TalentCorp’s Scholarship Talent Attraction and Retention Programme -  Sunway supports the hiring of JPA Scholars through this programme. This programme acts as a gateway for government scholars to work and serve their scholarship bonds with Malaysia’s leading private sector companies like Sunway Berhad.

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Internal Staff Transfer Policy - transfer employees across Sunway’s various industries, providing employees with the flexibility to fully develop their career path of choice

Talent Advancement Programme (TAP) - a programme to groom and develop candidates with potential which have been identified as potential successors. Candidates who are entitled will be funded for MBA programs, gain membership into the Harvard Club’s, as well as attend the prestigious Arbinger’s Core at Work workshop and executive coaching will be provided to ensure that candidates are on the right career track.

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Black and Blue Photo Grid Corporate Workshop Flyer

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Eg: Food, drink, shelter, sex, sleep

Normal employees: proper rest areas, toilets and canteen.

Foreign workers/ construction workers: Central Labour Quarter (CLQ) - provides double bunk beds, wardrobes, fans (basic facilities), clinics, cafeteria and centralized kitchen.

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Eg: security and protection from harm

24-hours security at the Central Labour Quarters (CLQ) and strict identification process are practised and monitored by the CLQ enforcement team.

Medical and dental support

Occupational Safety and Health (OSH): identify unsafe acts and conditions at workplace and make proactive decisions.

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Eg: belongingness, affection, acceptance and friendship

Buddy programme: assign a friendly buddy to help new employees to fit into the culture of Sunway Berhad.

Social linkage activities:

1. Informal chat session with General Manager

2. Festive/ Annual dinner

3. Birthday celebrations

4. Team building activities

5. Welcome lunches

6. Townhall meetings

7. Family/ movie outings

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Eg: Self-respect, autonomy, achievement, status, recognition and attention

Pay for performance policy :

1. salary increment and bonus is directly  linked to employees’ performance

2. increment and bonus quantum is determined by clearly differentiated performance levels of employees

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Eg: needs that include growth and achieving one’s potential

Provide sponsorship for high performing employees who wish to pursue academic programme: diploma, tertiary, professional qualification such as ACCA, ICAEW, CIMA, Masters and PhD.

Managing For Excellence (MFE) - a platform for goal setting, performance planning, appraisal and development of employees.  Training programmes including:

1. Leadership skills

2. Technical or functional skills

3. Managerial skills

4. Management knowledge

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Command group can be found under formal groups in Sunway Berhad. It is determined by the existence of the organization chart and comprises of employees who report directly to a manager in each department. In the annual report of 2016 for Sunway Berhad, there is a code of conduct that stated “an ethical framework to guide actions and behaviors of all Directors and its employees while at work” which is to ensure that there is standard among employees and more importantly the directors since they are at the top of the hierarchy of workplace.

The example of a command group illustrated below is Sunway REIT which is a subsidiary of Sunway Berhad: