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The title of the film is in serif font, the style of font makes it look sophisticated along side with it underlined. The name of the film is place within the second third of the rule of thirds rule, it sits in-front the main image and across the two characters bodies. This is to relate the audience with with the title, to help get the sense of genre. The title has been written into two lines, this is so that the title is spaced out and not cramped together. It makes it more aesthetically appealing and easy to read.
The title has stuck to a simple colour of black which is the house style, the use of black makes the title stand out and visible to the eye of the audience. Within the title, it has been underlined and this can be done on Photoshop, the use of serif font and the connected line to the title makes the title look old fashioned which is what the narrative of the film portrays.

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The rule of thirds has been applied to the main image of the movie poster. Rule of thirds is applied by aligning the characters faces with the guide lines and their intersection points. The characters eyes are placed with the first third of the horizontal line, this helps frame the image better and gives it the maximum impact in the frame in regards to the other elements and makes the image more spacious for the rest of the two characters body to be shown.

This allows the linear features in the image to flow from section to section.

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Other than the title of the film name, other text includes the selling line, release date and credits.

The purpose of the selling line is to show the relationship between the two characters, it informs the audience that there is a big story on  how they met and fell in love with each other, this will appeal to those who are a fan of romantic films. The tagline in this poster appears to be soft and delicate, this interprets the aspects around the . The same type of font and colour has been used as the title, this is to create synergy and to make the poster appear sophisticated and mature to the audience.

At the bottom of the poster the credits are spaced out and clearly visible. Companies had a legal requirement which allows them to gain recognition for the film they produced. It is a common convention for movie posters and is presented in a professional way.

Other than text there is also logos this is so that the audience remembers the film production logo, it helps gain recognition for the production company and agencies involved. The logos are also good for filling up some empty spaces of a film poster, this makes the poster look more well put together.

Lastly, there isn't a release date, it only states 'This Summer', which means they only want the audience to be aware that the film is coming out in the summer season, it isn't an advertisement to encourage people to watch it but to make awareness. The use of the word 'This' shows how soon the film is going to be released which can cause excitement and anticipation for the audience. The text is in blue which is different as compared to the other black texts on the poster, this makes it stand out amongst them all.

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The main image is a medium close up of two characters who takes up the whole poster, they are the main attraction. They are seen about to kiss, the man is shown wrapping his arms around the women's waist whilst lifting her up so they are at the same height. This is done to represent their emotions for one another and show the relationship between the two characters. From looking at their body language it shows they have an intimate relationship, this could suggest to the audience they are girlfriend/boyfriend or husband/wife, therefore letting the audience have a sense of the genre that it is romance based.  The woman is positioned slightly higher than the man, this can be seen as the woman is more powerful and dominant than the man as she is looking down at him. The image has been edited on Photoshop, the main image has been put on to a ready made background which makes the background appear bright and pure, other editing such as adding sharpness to the image or adding shadows makes the appearance of every outline within the image appear more distinguishable and deeper in tone. The quality of the main image is what appeals to the audience and captivates their attention.

The main image can also help the audience get a sense of the narrative, from looking at the main image the audience can interpret that there may be a lot of explicit scenes, from this they will have a gist of what contents will be shown in the movie, therefore, helping them determine if they like the film or not from a first glance.

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The genre of romance can be easily manifested by the audience due to the use of common conventions for a romance film poster. The poster consists of two characters showing an intimate action, this shows they have some sort of affection and love for one another, the main image makes it clear to the audience that it is a romance film. The use of the colours light blue, white and black are colours which are commonly used in the genre of romance, the colour light blue represents the sea and sky, it symbolises trust,loyalty and confidence which reflects back onto the two characters relationship , as their body language is very bold and confident, the use of light blue adds softness to the eye of the audience making it comfortable to look at. Along side, white is used, the two colours contrasts with each other, which shows goodness and purity. The choice of colours used for a film poster is important as it can be perceived differently by the audience depending on the colours used. the use of the colour white and baby blue is an aspect which helps the audience get a sense of the genre, without colours the genre of the film can be hard to determine.

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The audience and rating for this film is PG-13, however some may argue the rating is too low as there is a lot of passionate kissing and graphic scenes. On the other hand there is no violent scenes shown or blood and frightening jump scares which makes it suitable for ages 13+. The social grade and social status of those who may watch this is grade B, C1, C2 and D. This is because the young audience are mainly students who are currently in full time education or have a part time job, therefore partly skilled or unskilled workers. The film is targeted towards female audiences more rather than males audiences as it is a common audience for the genre of romance.

Those who watch this film may have interest in ballad or pop music as these type of music are commonly used for the soundtrack of a romance film. The audience may also watch the film in the cinemas or on Netflix and online streamers, this may vary and depend on who they watch the film with as the audience of 13+ are mostly likely to watch the film with their friends or boyfriend/girlfriends in the cinema or on Netflix. Those who watch it on online streamers are most likely to watch it by themselves via a laptop or iPad.

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The film poster shows the representation of age, young people (teenager) in particular. The two characters are in their teenage years, the body language of the two characters represents the stereotypes of young people, rebellious and teen pregnancies are some of the stereotypes of teenagers, and the main image supports this as the body language of the two characters are very intimate and unrestricted which shows the rebellious side of teens having underage sex. However this representation is only interpreted from the first impression of looking at the film poster therefore, there may be more stereotypes shown after watching the film.

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The film title is the largest text on the billboard poster, this is so that it can be clearly seen from a far distance as a billboard is placed outdoors. This is so that audiences in a car or passer by's are able to visually see it. It takes into consideration of those who are short sighted as the title is as large as the main image, this shows its importance of wanting the audience to remember the name of the film.

A San-serif font is used, this makes it informal, the use of the bold letters and darker tone of blue used makes the title stand out amongst the other texts.

The title of a film can give the audience a sense of the narrative, usually the name of a film is chosen to relate back to the narrative of the film or else the film and title wouldn't correlate well. For example in this film 'Going the Distance' it synchronises well with the narrative of the film as the narrative is about two characters who has feelings for one another, however they live in different cities, 'going the distance' gives a sense of meaning to the audience that either from the male or female perspective they are going the extra mile and travelling just to be with the person they love. This relates to the fact that they are in a long distance relationship.

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Rule of thirds is applied to the main image of the billboard film poster, the female characters eyes are aligned to the top right intersection point, whilst the male characters eyes are aligned with the bottom left intersection point, this creates nice diagonal line connecting both the two intersection points. By using the rule of thirds makes the outcome of the photo look more composed and pleasing to look at for the audience.

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The main image is taken separately form the background, photoshop is used to edit in onto the light blue animated background. This background is used to represent the city the couple first met each other, this is a common convention of all film posters as it sets the scene for the audience. The use of an animated background reinforces the playful and immature aspect of the two characters because it makes the audience think of the cartoons shows, kids watches. This makes the photo look bright, pure and happy which relates back to the two characters facial expression. The main image is a medium close - close up shot, the two main characters are smiling happily this give off a cheery and pleasant atmosphere, which reflects their relationship. The female character is on the male characters back, they are both laughing which shows the audience they are having fun, the act of piggy backs is an act which adults usually give to children and young people, it is a playful and high-spirited act, from this we can have a sense of their relationship and how their personality is like.

The main image is placed at the far right of the billboard poster, this segregates the text and image within the poster, it gives a clear layout of where the text and image is which makes it comfortable and easy for the audience to locate certain information they specifically want to find out from the poster.

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All text including credits, title and release date are in the colour blue, every other text except for the title of the film is in a light blue colour, this makes the deeper tone of blue used for the title stand out more.

The credits are all in upper case letters, the font used is similar to the font 'Fashion Fetish', it gives a sense of elegant and effortless approach to the audience, this makes it easy to read. The first names of the actors/actresses involved in this film are all in a bright yellow colour, whilst the last names are in blue, however slightly deeper in tone, this makes the two colours correspond well together and creates emphasis to the names  which partly helps advertise the actors and actresses. Those who are a fan of these actors/actresses will then want to watch the film.

All the text are placed at the left hand side of the poster, it is designed to be slanted slightly this emphasises the meaning behind the title 'Going the distance' it elongates the words, creating an illusion to represent the long distance relationship of the two characters. This design also co-ordinates well with the main image which is placed on the right side, it can give a vision of a first person perspective of the characters playing around and giving a piggy back. As piggy backs are usually unstable due to the weight of the person on the back, it causes them to be unbalanced, which can reflect to the slanted text. The effect of this makes the audience feel like they are physically watching the characters being playful although it is just a print product.

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The genre of romance can be easily distinguished due to common conventions used for a romance film poster. A common convention in a romance film poster is featuring an image consisting of a female and male character, the two characters are likely to have some sort of close and intimate relationship, this is shown through the posture and body language of the two characters. In this film poster the characters body language are quite playful, this shows the fun-loving side of a relationship which then makes it easy to recognise the two characters have feelings towards for one another. The appearance of the characters body language and facial expression shows a lot to the audience, it helps distinguish what the genre of the film is from seeing if their expression is happy, sad, nervous or angry.

The colours used also helps the audience have a sense of its genre more, the common colours used in a romance film is colours such as white, red, light blue, pink and yellow. The main colours used is blue and yellow, with them put together it enlightens the appearance of the poster making it appear happy just like the characters facial expression. The use of yellow reflects back to the narrative of the film where the two characters meet for the first time after a one night stand, it reflects back on the freshness of their relationship and the positive energy they both possess into wanting to keep in contact with one another and make their long distance relationship work out. The colours of a film poster is important as it can give a first impression to the audience of what the narrative is going to be about without having to watch the trailer. It gives a sense of narrative and genre.

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The audience and rating for this film is 16+, rated R. This film is restricted and requires those who are under the age of 17 to be accompanied with a parent or adult guardian, this is due to the 'one night stand' aspect of the film. This is a common rating to use for a romance film which has some sexual relations involved. Those who watch this film may be a fan of the actors and actresses starred, as the audience would want to watch a film with stars who interests them and like. The target audience for this film will mainly aim towards females with the ratio of 80:20, this is because of the genre of the film as females are the common audience to have an interest and would want to watch a romance film as they feel they are able to easily relate to the narrative of romance films.

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The film title is the largest text on the movie poster, it is a text in Korean, therefore will appeal to just a certain ethnicity. The title is in a serif font, because of this it makes the appearance of the poster look elegant and formal which corresponds to the main image. The title is in the colour white, all text are either in white or light pink, for the larger texts they are in white to stand out therefore showing its importance and making it visible to the eye. The name of the title has been placed within the second third of the rule of thirds. It sits at the bottom of the poster to ensure it doesn't block the view of the main image. The use of the decorative font makes the title look old fashioned and graceful in appearance which incorporates with the genre and narrative of the film.

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The rule of thirds as been used to construct the main image of the film poster. In this poster the characters eyes are inlined with the horizon at the right intersection points for both top and bottom line. By using the rule of thirds it makes the frame of the image look more appealing to the eye of the audience, therefore making the audience want to watch the film because they were intrigued by the main image. From using the rule of thirds it is clear to the eye that it is spacious between the two characters body although they are performing an intimate action.

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Other text on this poster includes the selling line, release date and credits.

The selling line in placed at the right side of the poster, it is organised so that it fits in two lines going downwards, this makes the text spacious and easy to read, it is in the colour pink which follows the house style. The use of the colour pink fits in with one of the typical colour used for the genre of romance. The selling line is placed in a uncommon place for a film poster which catches the eye of the audience to want to read the selling line.

At the bottom of the poster there is the credits which is the smallest text on the poster, this helps the company who produced this film to gain some recognition. The production logo is also included twice which advertises to the audience that this company produces these types of films, so if the audience likes this film and is interested in another film they can search up the company name from remembering the logo. This text is also in pink to co-ordinate with the selling line which enhances the house style.

There isn't a release date for this film, it only states '2017' to make the audience aware that it is coming out in 2017, this creates anticipation however, it is not a film to encourage people to watch it but to make awareness. The text is in white and in serif font, it is placed below the title which makes the appearance of the title look complete . This will be the second thing the audience will look at after the title.

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The main image of this film is a medium close - up, the two characters take up the whole poster. The two characters can be seen in a posture similar to a dip dance, this is where the male is supporting the female's waist. This body language reinforces the elegancy of the poster, it shows the male looking down onto the female character, which makes the male seem more dominant and shows the affection the male character has for the female character, however the female character is looking else where, which can give a sense of narrative to the audience, it gives a small hint of idea that the narrative involves one sided love. The costume the characters are wearing are clothing which looks expensive and not day to day clothes, this refines the image and makes the film poster look aesthetically appealing.

The main image has been edited so that the lighting is quite toned down, low key lighting is used and the saturation is reduced and the contrast is increased to give the washed out pastel colour effect. The effect of editing the image makes the image look more old fashioned which reinforces the house style. It makes the appearance of the film poster look well co-ordinated, therefore giving a sense of narrative and genre to the audience.

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The genre of the film can be easily interpreted by the audience, this is due to the use of the common conventions for a romantic film poster. Common conventions which helps the audience indicate the genre of the film is the colours used, in this film poster white and pink is used for the text, this is the common colours used for a romantic film poster as the colour pink is to appeal to female audiences and to represent the love aspect of the genre, romance. The use of white makes the two colours contrast with each other, which shows purity, this connects with the narrative of the film where it is based on a 'God' falling in love with a human.

The overall colour used to construct the romantic film poster is mainly pastel based colours, this makes the appearance of the poster look soft and calm.

The fact that there is a female and male character showing intimacy, clearly indicates to the audience that the genre of the film is romance. As it is a common convention for romance films. The poster does not have any special effects added in or has any other action taken place other than the 'dip' action. This makes the audience automatically look and judge the relationship between the two characters. It makes the audience question the two characters relationship and from looking at the other aspects of the film poster, such as the house style it helps the audience conclude and have a sense of its genre.

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The audience and rating for this film is PG - 13, therefore making it viewable for those of the age of 13, however parents should be strongly cautioned as some material may not be appropriate for children under the age of 13. The social grade and status for those who watch this film may be in grade B, C1, C2 and D. This is because the target audience for this film includes children and young adults  who may still be in full time education or have a part time job, therefore unskilled workers or partly skilled audiences. Due to the genre of the film it will appeal to female audiences more as compared to male audiences.

Those who watch this film may be interested in other genres expect romance, such as fantasy and comedy, as these are the sub-genre's for this romance film. The audience may also have interest in Korean music and their culture as this is a South Korean based film. The film includes english subtitles which makes it diverse for those who can't understand Korean, it broadens the target audience of this film so that not only those who understands Korean are able to watch it, but also those who can read english.

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The film poster shows a brief representation of class and status. The film title 'Bride of the water God' makes the audience connect the characters with the title, they would interpret the male as the God and the female character as the bride of the God. When hearing the word 'God' it makes the audience think of something or someone superior in status and someone of a much higher class than normal citizens. Due to the costume of the characters, the audience will be able to define the two characters are from a well established family background, it shows the social status of upper, middle class. The characters are wearing, expensive and not day to day clothing, such as a tuxedo and a white gown. The female character is also wearing expensive looking jewellery and beautiful make up which follows the stereotypes of upper, middle class wearing luxurious goods and high end clothing.

However this representation is only determined from looking at the main image only. From watching the film the narrative of the film can vary and add more representations and stereotypes.