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Most common social media platform in my country is Facebook with almost 35% of users - all activists, journalists, CSOs and active youth use Facebook, main political and social news and discussions take place in this platform. Youtube and Instagram follow with video content which is popular among youth. Twitter is less popular.

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Instagram, Facebook, Youtube and Tiktik

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In Ecuador the most used social media platform is Facebook, and then instagram. twitter is mainly use by proessionals, politicians and ddecision makers.

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In Nicaragua, the most popular social network is facebook, as it is the first network to emerge, more people are using it. Also because it has been opened to a wider audience, including older adults and pre-teens. The second most important network is WhatsApp, it is widely used and everyone who has a modern cell phone uses WhatsApp for instant messaging as it makes the investment in data purchase more profitable.

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Facebook, YouTube and Telegram are the most popular platforms. TikTok is also a trending platform in the country.

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Facebook remains top of the list in West Africa. It is the social media with the highest presence, and it is easy to build a following on it and gain visibility. Twitter is also much used, but rather for professional purposes, as I mention above. Youtube is a platform we use, but clearly not enough, as I learned from the statistics of this module. However, Youtube being exclusively a video platform, one needs video producing capacity to create a constant stream of content.

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The most popular social media platforms in my country or duty station are – Instagram, Facebook, WhatsApp, Twitter, Youtube, and most recently Tiktok. Why, because these platforms are not expensive to access compared to traditional media. They are also convenient for use.
When using these platforms, it also becomes easier to reach large audiences, you can create unique content, have direct connection with audience, get access to paid advertising services, promote your brand, measure, and evaluate your performance.

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In my country, Facebook, twitter, Tik Tok and Instagram. Recently, there many influencers who are more influential than celebrities due to Tik Tok.
However, still the people prefer facebook for memes and other information about UN.

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Facebook is the number one social media platform in my country used widely for sharing news and information and connecting with friends and families. Use of Instagram and Tiktok is also rising among youth. Twitter is being used by academicians, journalists, politicians and officials. Similarly, Viber and Whatsapp are also widely used for information sharing.

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Facebook is the most common social media platform. It is easy to access even with the most basic phone. Digital literacy in Malawi is very low and therefore most people do not engage much in other platforms as they are perceived as "not so user friendly".

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Facebook is the most popular platform in the region, mostly for networking and keeping abreast of the news all the while. Twitter remains a good platform to share quick stances, info and news targeted to influencers, policymakers, academia and CEO.

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Facebook is the most popular medium as all the leading media outlets and influencers on the political scene use this platform.
Twitter is also popular and is usually considered an elitist app where the political class are present.
Instagram, Tiktok and Clubhouse are also used widely in Somalia.

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Internet penetration in this country is very low: 6.9% According to Data Report 2021, only 6.300 people using social media in a country of 3.57 million people. 21.5% of  population has mobile connections, however, I have not information on the platforms people can access. Data and numbers remain a challenge in the country.

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You'll find our complete #Digital2021 report for Eritrea in the SlideShare embed above ( click here if that's not working for you).

This report contains all the latest internet stats, mobile stats, and social media stats for Eritrea, but read on below for essential insights into digital use in Eritrea in 2021.

Eritrea's population

Eritrea had a population of 3.57 million in January 2021.

Eritrea's population increased by 52 thousand (+1.5%) between January 2020 and January 2021.

49.9% of Eritrea's population is female, while 50.1% of its population is male [note: the United Nations does not publish data for genders other than 'female' and 'male'].

41.7% of Eritrea's population lives in urban centres, while 58.3% lives in rural areas.

Internet users in Eritrea

There were 248.2 thousand internet users in Eritrea in January 2021.

The number of internet users in Eritrea decreased by 45 thousand (-15%) between 2020 and 2021.

Internet penetration in Eritrea stood at 6.9% in January 2021.

Note: we no longer include data sourced from social media platforms in our internet user numbers, so the numbers shown above and in our complete Digital 2021 reports are not comparable with numbers published in our reports from previous years.
Social media statistics for Eritrea

There were 6,300 social media users in Eritrea in January 2021.

The number of social media users in Eritrea decreased by 16 thousand (-71%) between 2020 and 2021.

The number of social media users in Eritrea was equivalent to 0.2% of the total population in January 2021.

Note: Figures for social media users shown here and in our complete Digital 2021 reports may not equate to unique individuals. We have also included new sources in this year's social media figures, so numbers shown here and in our Digital 2021 reports will not be comparable with numbers published in our previous reports.

Mobile connections in Eritrea

There were 767.5 thousand mobile connections in Eritrea in January 2021.

The number of mobile connections in Eritrea increased by 57 thousand (+8.0%) between January 2020 and January 2021.

The number of mobile connections in Eritrea in January 2021 was equivalent to 21.5% of the total population.

Note: many people have more than one mobile connection, so figures for mobile connections may exceed 100% of the total population.

Additional resources

Still need more data? Here are a few suggestions:

Click here to see all of our published reports for Eritrea.

Explore all of our reports for countries across Eastern Africa.

Click here to browse our complete library of published reports.

If you'd like to receive updates when we publish new reports and content, click here to sign up for our newsletter.

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Digital in Eritrea: All the Statistics You Need in 2021 - DataReportal - Global Digital Insights

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You'll find our complete #Digital2021 report for Eritrea in the SlideShare embed above ( click here if that's not working for you). This report contains all the latest internet stats, mobile stats, and social media stats for Eritrea, but read on below for essential insights into digital use in Eritrea in 2021.

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In Jordan, there are 6.3 million active social media users, which accounts for 61.5% of Jordan’s total population, and 99.5% of those users access their social media via mobile. According to Datareportal’s Digital 2021: Jordan repor, there are 5.5 million Facebook users, 2.75 million Snapchat users, 2.7 million Instagram users, 1.1 million LinkedIn users, and 488.8 thousand Twitter users. Overall, Facebook is the most widely used platform across different age groups, where users share news/information, connect with their friends and family.

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You'll find our complete #Digital2021 report for Jordan in the SlideShare embed above ( click here if that's not working for you).

This report contains all the latest internet stats, mobile stats, and social media stats for Jordan, but read on below for essential insights into digital use in Jordan in 2021.

Jordan's population

Jordan had a population of 10.24 million in January 2021.

Jordan's population increased by 84 thousand (+0.8%) between January 2020 and January 2021.

49.4% of Jordan's population is female, while 50.6% of its population is male [note: the United Nations does not publish data for genders other than 'female' and 'male'].

91.5% of Jordan's population lives in urban centres, while 8.5% lives in rural areas.

Internet users in Jordan

There were 6.84 million internet users in Jordan in January 2021.

The number of internet users in Jordan increased by 56 thousand (+0.8%) between 2020 and 2021.

Internet penetration in Jordan stood at 66.8% in January 2021.

Note: we no longer include data sourced from social media platforms in our internet user numbers, so the numbers shown above and in our complete Digital 2021 reports are not comparable with numbers published in our reports from previous years.
Social media statistics for Jordan

There were 6.30 million social media users in Jordan in January 2021.

The number of social media users in Jordan increased by 600 thousand (+11%) between 2020 and 2021.

The number of social media users in Jordan was equivalent to 61.5% of the total population in January 2021.

Note: Figures for social media users shown here and in our complete Digital 2021 reports may not equate to unique individuals. We have also included new sources in this year's social media figures, so numbers shown here and in our Digital 2021 reports will not be comparable with numbers published in our previous reports.

Mobile connections in Jordan

There were 8.01 million mobile connections in Jordan in January 2021.

The number of mobile connections in Jordan increased by 2,953 (+0.04%) between January 2020 and January 2021.

The number of mobile connections in Jordan in January 2021 was equivalent to 78.2% of the total population.

Note: many people have more than one mobile connection, so figures for mobile connections may exceed 100% of the total population.

Additional resources

Still need more data? Here are a few suggestions:

Click here to see all of our published reports for Jordan.

Explore all of our reports for countries across Western Asia.

Click here to browse our complete library of published reports.

If you'd like to receive updates when we publish new reports and content, click here to sign up for our newsletter.

# data[].attributes.attachment_link.title
Digital in Jordan: All the Statistics You Need in 2021 - DataReportal - Global Digital Insights

# data[].attributes.attachment_link.description
You'll find our complete #Digital2021 report for Jordan in the SlideShare embed above ( click here if that's not working for you). This report contains all the latest internet stats, mobile stats, and social media stats for Jordan, but read on below for essential insights into digital use in Jordan in 2021.

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In Armenia, Facebook is the number one. It has 1.8mln active users, followed by Instagram and YouTube. TikTok perhaps comes next, its popularity among adolescents and young people has sky-rocketed in these past few years. 1-2 Russian social media platforms are also still popular, mostly among the older generations though. In terms of messaging application, it's mostly Viber, followed by Telegram and Whatsapp.

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Facebook and Instagram remain very popular here, but TikTok exploded onto the scene and has had a lot of traction with youth like in many other places. WhatsApp suffered a little bit from recent negative exposure about data protection etc and so Telegram has had strong growth. Asian channels like Weibo, WeChat and LINE are also quite present.

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Instagram is the most popular social media in Panama, Twitter I´ll say also have an important role within the society, but also to reach the communities WhatsApp and Facebook is commonly used too. Tik Tok and Snapchat have gained audicience during the last two years.

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Shireen Cuthbert, ILO Caribbean

Facebook and Instagram are among the most popular social media platforms in my region. This is likely due to their formats emphasizing visual and can providing a significant level of interaction to a controlled number of followers.

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In Iran, 72 % of individuals own mobile phone. Instagram, Telegram, Facebook are the most popular platforms mostly because of online marketing and photo sharing.

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In Panama, 64.4% of the population uses social media, an increase of +16.7% compared to 2020. Despite the increase in the use of new social media platforms such as TikTok, Facebook is still the most used, with 1.8 million users, reaching almost 55% of the Panamanian population over 13 years old.

Another social media platform with high usage is Instagram. Almost 49% of the population over the age of 13 uses this platform on a regular basis.

Although, as in most countries, Facebook continues to be the most used social network, perhaps because most people are already accustomed to it, in Panama there is an increasing importance of Instagram as a channel to be taken into account, especially to communicate with younger audiences.

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The most popular platforms in my country is Facebook because 98% of people have access to internet trough their phones. 50% of the population is young and there is a lot of unemployment so they use facebook to spend their time on it. Linkedin is the second most used social media due to unemployment of young people.

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I cover a wide geography but an average of trends would remark Facebook, Youtube, Whatsapp and Telegram.

Facebook for visuals and overall information and Whatsapp to connect people around a concept, idea or event.

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YouTube, WhatsApp, Instagram, and Facebook are the most popular platforms in Indonesia. Tiktok has also gained popularity in the country, but mostly among younger target audience. A lot of Indonesians enjoy YouTube because it provides all types of videos, from entertainment, how to, to news. WhatsApp is mostly used as a way to communicate with others (family and friends), and its platform makes it easier to share news and images (and sadly, also infodemic). Facebook has been around for ages, and although many of its users have left the platform or temporarily deactivate their accounts, they then move to Instagram (which is also owned by Facebook). Instagram has become a part of people’s daily life as they offer ways to express yourself (whether through InstaStory, Insta post, and Insta video/reel), follow and engage with celebrities and influencers, and shop their favourite brands.

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Social media have grown in South Sudan, particularly Facebook, Twitter and WhatsApp.

Facebook, Twitter and Instagram remain accessible mostly in major towns.

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In Jordan, Facebook is the most popular/ used social media platform as people use it to share news updates and connect with family and friends. It is also being used by people from different age categories and it works as the platform we use in the UN to spread messages targeting general population. Instagram and Twitter follow, but each of them is sued for different target depending on the type of messages.

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In Mongolia, Facebook is the most used social media platform. Even in the most remote areas and among the most disadvantaged groups, Facebook is a main source of information and communications platform. Basics programs of Facebook is free with some mobile service providers. This supports majority of the population use Facebook as a main source of information, communications, networking and for entertainment contents.

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IMO is the most used platform, however is not a social media platform, this is a messenger. On the second place is Instagram.

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Facebook, WhatsApp, Instagram and Tick Tock are the most popular social media platforms in Egypt. Facebook is probably the most popular, with a lot of people simply referring to it as the "Internet". In part, Facebook seems to be more accessible for most people, with almost not limitations on what type of content people can post. Tik Tok has in recent years become more popular, especially among young people.

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In Papua New Guinea, Facebook is the most popular social media platforms that is used extensively by urban, sub-urban and rural inhabited populations across the country.
Also, this platform is the most prevalent social media used by politicians, media outlets, the private enterprises and the civil society organizations, which gave more credibility to this platforms and transform Facebook to a place that every one can almost have an access and find a way to reach out to any other internet-connected individual or entity in the country.
It is worth mentioning that Facebook can share and publish almost any type of content including text, photo/visuals, sounds/audio, video/animations without any significant limitations. It also allows establishing corporate/entity pages, public boards, groups either in public or private/limited way and permit the users to use the platform in a very flexible manner.

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Facebook is the most popular social media channel in my country. TikTok is gaining popularity among young population, specially during lockdown. These channels are mostly used to keep in touch with friends and families and to share contents.

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All are widely used, especially WhatsApp, Facebook, Instagram, TikTok, Twitter and YouTube.

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The Digital Development Dashboard does not have data on social media users in my country of Samoa where the RCO is based. However, using Google Analytics, Facebook and Youtube Analytics, it indicates that the these are the two most effective platforms to reach the target audience and to strengthen community engagement.
These platforms are popular because the content are tailored to the literacy levels and issues of interest for the communities.Global issues need to be localised - only when the people understand how an issue affects them, then they listen. Otherwise, if we keep sharing them speeches from the SG, these people barely notice the value.

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in Senegal the most popular platforms are Facebook and Whatsapp but TikTok use is increasing withing young people.

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Though not typically classified as a social media platform but an application, WhatsApp has 53 crores ( 530 million) users. Facebook is the leading social media platform, followed by Instagram, YouTube, Twitter, Pinterest and LinkedIn. India has also launched an national version of Twitter which is growing rapidly with a strong government push.

The demographics of the user-base of each platform shows age group of users, with the news, image/video focused platforms being popular among young people.

Facebook has become a part of digital storytelling, information sharing, community and business networks. Having the first mover advantage, it is a medium focused on family and friends, not some much for campaigning and causes.

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Ecuador has 10.17 million Internet users, which means that 57% of the population uses this service. In relation to January 2020 there was a growth of 1.5%, which is equal to 147 thousand new users.
Given the case of social networks, 98% of Ecuadorian users access them through their mobile devices.
In Ecuador, 14 million profiles are active in social networks, that is, 78.8% of the population. There was a total increase of 2 million users compared to the previous year.
According to data from the report "Ecuador Estado Digital 2021" (Ecuador's digital state-of-the-art 2021); Facebook, Instagram, TikTok and Twitter are the most popular in Ecuador, with Facebook being the most visited social network in web browsers.
The study reports that an Ecuadorian spends an average of 18.50 minutes per day on Facebook and reviews 8.83 pages per visit. It is the social network that captures more time of Ecuadorians, followed by Youtube. (Data provided by Branch.co)

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Facebook: used by the wider public as well as donor, government and UN agencies
Twitter: used less by the wider public by heavy presence and engagement of donor, government and UN agencies
Instagram: Same as Facebook
TikTok: Up and coming and widely used among the younger generations
WhatsApp: Almost everyone who has a phone used Whatsapp - general public, business accounts..etc

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Facebook remains the most popular social media platform in Timor-Leste, so much so that news breaks on FB and the government and ministries have Facebook pages instead of functional websites. Some of the most prominent news organisations including an influential Portuguese wire news service publishes its stories on FB first. Similarly, several ministers and political leaders and even the church, which wields a lot of influence in the country uses FB to relay its news and messages.

To my mind, one of the key reasons why FB became so popular was because in the early days of the internet in the country, some service providers offered free FB packages/social media packs.

However, TikTok and Instagram have gained currency in the recent times.

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Helena Guiliche-RCO MozambiqueFacebook is the most used social network in Mozambique with around 1 390 million active users, this social network is the largest social network in the world and by the way it is also the largest in Mozambique. Pinterest is the second most used social network in Mozambique, 2.66%The third largest social network in Mozambique is Twitter, which currently has around 288 million active users. This social network has become notable in recent years for its growing number of users. And also, for some changes that have been made recently, such as the possibility to insert videos in your Tweets. Twitter sends around 500 million Tweets a day. YouTube ranks sixth as the most used social network in Mozambique, what makes it different from others is that it is a platform that allows you to publish your videos. YouTube has around 1 billion users and 300 hours of video are uploaded to YouTube every day.

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Helena Guiliche-RCO MozambiqueFacebook is the most used social network in Mozambique with around 1 390 million active users, this social network is the largest social network in the world and by the way it is also the largest in Mozambique. Pinterest is the second most used social network in Mozambique, 2.66%The third largest social network in Mozambique is Twitter, which currently has around 288 million active users. This social network has become notable in recent years for its growing number of users. And also, for some changes that have been made recently, such as the possibility to insert videos in your Tweets. Twitter sends around 500 million Tweets a day. YouTube ranks sixth as the most used social network in Mozambique, what makes it different from others is that it is a platform that allows you to publish your videos. YouTube has around 1 billion users and 300 hours of video are uploaded to YouTube every day.

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Whatsapp in the most famous social media in Gabon. Almost everyone with a phone number has whatsapp number. However, this is used for messaging and keeping in touch as internet data is quite accessible. While looking at facebook use, this is common too though not as common as whatsapp. However, almost Gabonese administration have social media account mostly facebook and twitter.

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The top 10 of Brazilian social media platforms in 2021 are the following:
1. Facebook (130 mi)
2. YouTube (127 mi)
3. WhatsApp (120 mi)
4. Instagram (110 mi)
5. Facebook Messenger (77 mi)
6. LinkedIn (51 mi)
7. Pinterest (46 mi)
8. Twitter (17 mi)
9. TikTok (16 mi)
10. Snapchat (8,8 mi)
Out of those, UNHCR Brazil is present in 6, which also represents a great field to be better explored - while human resources to deal with it is also crucial.

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Facebook is definitely the most popular social media platform used in Belize. It is used by local businesses across the country, to share news by credited media houses, and by almost all organizations and government offices in the country. Whatsapp is also a very popular form used for communicating and sharing information in Belize. Instagram and YouTube are also very commonly used here. Interestingly enough, Twitter is hardly used in Belize, with mainly news pages and a few government officials owning one.

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Facebook, for some reason it was introduced first here in Ethiopia and got more popular.

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Facebook, followed by tweeter

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In Bosnia and Herzegovina, it's Facebook by wide and large - even though the overall FB demographics is getting older, it is also reflective of the BiH's population in general (massive demographic issue with youth emigration and fastest growing old country in Europe). Instagram is getting there as well, mostly with the younger generations, however the gap between the two is still significantly large.

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In Lebanon, about 64 per cent of the population is a social media user. Youtube is the most popular platform, followed by Facebook. Although Tweeter user is relatively small, many influencers, including politicians, professors and CEO, use Tweeter, thus it is still an effective platform for communications, which could be complemented by other platforms, such as Facebook who has a larger audience.

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Brazil - where I come from in 2019 (the most recent info found)- with about two-thirds of the Brazilian population on social media, Brazil is home to over 160.1 million social media users, according to Statista.com (https://www.statista.com/topics/6949/social-media-usage-in-brazil/). Youtube is the most popular with 95% of these social media users, followed by Facebook with 90%. In Italy - my duty station, 35,9 million people use Facebook, followed by Instagram 28,8 million. Third position WhatsApp in Brazil and LinkedIn in Italy. Brazil has a population of 213.318 million people in 2021 and Italy of 60.462 in 2020.
Social network sites have changed the number of sustainable connections with other people and the perception that it is plausible to relate with large numbers of people. The practice of socializing through social media constitutes a relatively new practice. Still, such practices also influence our representations of society itself and how social relations are built, interrupted, fostered, and socially appropriated for individual or collective autonomy.

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Facebook and Twitter is still very relevant and popular among older social media users in Namibia. Instagram and TikTok is becoming popular with younger users.

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Facebook is the most popular social media network in BiH, and we have most followers on our Facebook page. I believe this is because Facebook "came first", and remain popular with many demographic groups of the population, and its popularity is really much larger than that of Twitter, Instagram, YouTube... There are users who are present on these other social media networks, but Facebook still remains most popular and most used in BiH.

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In the US, all social media channels are widely used, with variations due to audience age groups. Facebook and linkedin are used by older people (aged 40+) and young people use tiktok, snapchat and Instagram.

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Facebook , Twitter, Instagram TikTok and WhatsApp are the most popular platforms in Senegal. Facebook and Twitter are used by an more mature demographic to read about the news while Instagram and tiktok are very popular among the youth who participate in all type of challenges, parodies etc. WhatsApp is the main means of communication ahead of SMSs or phone calls; WhatsApp is used to spread news (very often fake news), jokes, communicate with family members (through groups; each family has a Whatsapp group where people exchange on a daily basis).

spead

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In Nigeria, the most popular social media is WhatsApp (94%). Reason is, it is handy due to instant messaging application and thus, accessible to most people with smartphones.
Facebook (76.2%)  is also widely  used. The age demographics of FB users indicate greater population are within the 15-45 age cohort.

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Betty Chella Nalungwe, Kabul - Afghanistan

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Betty Chella Nalungwe, Kabul - Afghanistan

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Around January 2021, there were 8.64 million internet users in Afghanistan with a total penetration rate of 22.0%. The most popular  channels include Facebook and WhatsApp which are most popular among the younger generation. While You Tube is available for video archiving mostly, we also enjoy a fare share of the Twitter platform which is mostly accessed by either, businesses or more mature audiences. Instagram and Snap Chart are tagging along with the young people as well.  I must say that technology in Afghanistan moves at a faster pace, I think maybe due to its geo-location to India, Pakistan and China.
Most people use these platforms for connecting and networking with friends and family members who are usually abroad.
Thank you.

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In Yemen, the most popular platforms are by far Facebook and WhatsApp. Connectivity issues make the use of Youtube challenging and other platforms are not always available.
It is worth noting that people access internet mostly on their mobile, which can impact the content they see.

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As we are a Regional Office, some of our countries have limited internet connectivity such as Eritrea. However, across the region Facebook is more popular followed by twitter especially when the target audience is partners. We mostly used YouTube to archive videos and for ease sharing with external partners.

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There are 2.63 million internet users in Panama in 2020 with a penetration of 62%.

Social media users in Panama. Out of them 2.40 million are social media users.
Facebook is the most popular platform with 37,5%, followed by Instagram with 18,3% and Twitter with 13, 9%.
Panamanians spend day and night on social networks, especially during the pandemic, the use of social networks has grown tremendously. I think the most used is Facebook because it is the most attractive for them, it is easy to use, it is easy to interact with other users and allows various types of formats such as longer videos, lots of photos or longer text.

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Abi-Gail Averlon Toussaint, ILO Port of Spain

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Abi-Gail Averlon Toussaint, ILO Port of Spain

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As of January 2021 social media platform stats

1. Facebook 770,000 51.9% female 48.1% male

2. Instagram 500,000 54% female 46% male

3. LinkedIn 410,000 54.3% female 45.7% male

Facebook has broad appeal and is still used by families to share information and keep in touch. Instagram appeals to the younger demographic because of its photo and video sharing capabilities.

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Marcelle Rodriguez, WFP Dominican Republic

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Marcelle Rodriguez, WFP Dominican Republic

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Despite all, Facebook its the most used social media platform in the Dominican Republic. The second is Instagram and the third is Twitter

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In Bangladesh the use of Facebook is widespread, for news and information and for keeping in touch with friends. The second most used is Youtube for information, content and entertainment.

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