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Overhead sign displayed in Homebase showing the location of garden tools. Very high up and the text is very easy to read.

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Placing the flowers outside and near the entrance of the shop is for maximum impact because having the colorful plotted flowers at the front of the shop apposed too midway through the shop give a greater chance that more people see the flowers and more people get attracted too it and look at them.

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Having the signs laid out in this way will drive sales because a customer on there way too a desired product might follow the signs and on the way too the product, pick up another item as they see it which increases the chance that a impulse buy will happen and therefore more money and profit.

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This suits the product because segmenting products by the theme they have can allow for a display that all encompasses that specific theme. This means that if all the Christmas themed items are placed together, you are more likely too get a better aesthetic because products such as toy elves, reindeer and snowmen together allows for the theme too be clearly shown which increases the chance a customer will buy the product because of the theme it is suggesting.

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 The mannequins suit the product because 
they usually give a realistic idea of what the product would look like on the customer. This is good because it enables the customer too have a better idea of what the product will look like on them. This can help in decision making because the customer can have a realistic idea to what the clothing would look like on them.

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The colour blocking suits the product because if they have random colours of shoes on a display it isn't visually appealing too look at and will more likely draw the customers eyes away from the shoes and onto something else because if can be harsh too look at. Aswell as this, the white shoes in the centre of the black shoes are actually more expensive which suggests that Adidas placed the products there too increase the likelihood that a customer will buy the white ones based on the colour separation.

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This suits the product because placing shirts/shoes and many other different products together can make a customer overwhelmed and feel that they cant focus on one product and therefore decreases the chance of a sale, but because they are clearly separated and spaced away, its easier for a shopper too decide what they want too buy and gives the product more room too "showoff" and increase the chances of a sale. 

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This will get the store publicity because people on social media will see the picture. This then leads to more people talking about the mannequin which results in the business gaining more attention online and publicity. Therefore more people are likely to go into the store and see the mannequin and then possibly buy the shirt the mannequin is wearing.

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The white and brown colours of the tables and worktops complement each other which incites the customer too buy the whole kitchen set together apposed too a section or piece of it

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The image in Signage is relevant too my point so that image is my reference for the Colour Style point.

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Located right next too the checkout where customers are inclined too buy a pair of socks with a sale of a pair of shoes.

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The colours also suit the products being sold which are mainly between household appliances and plants and flowers which are commonly green. This reinforces too the customer that there is a garden centre in the shop and that if they choose too, they can buy a flower or some soil aswell as a household appliance or the product they initially desired.

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This has maximum impact for the product because it will increase the likelihood that the display will look more professional and appeal too the majority of Adidas's target audience. Furthermore the colour blocking will drive sales because the customer's are more likely too notice a different coloured product apposed too many of the same colour. This means that they would want too buy  the standout product to be different or unique from the majority of people that would favour towards the black colour and therefore increase profits for Adidas.

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 Aswell as this, Adidas separate there product based on a promotion or theme for the publicity that it will get. As an example, the Arsenal football team have shirts separate too the general displays and are evenly spaced away from the other Adidas products. This gives the effect that the product is important and customers ,after seeing the display, might take a photo of the display which means that people on the internet will talk about how good the display is and will increase the publicity the store will get.

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Adidas have specific items located at checkout or near checkout because the item is more likely too be bought as an extra or as you are heading out of the shop.
An example would be the having socks near the checkout which means that when a customer buys a pair of shoes and because the shoes and socks are products that go with each other, the customer is more likely too buy the socks then apposed too when they are walking around the shop normally. This suits the product as being located near the final place you pay at which means theirs a sense of urgency between the cashier scanning the product and the customer thinking " do i need this" or "i could do with that aswell" which therefore increases the chance that a sale will happen.

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Rows of shoes on display in a shop for Adidas. The white shoes are surrounded by the black shoes which shows the real impact colour blocking has on a display.

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Adidas separate there products based on theme and promotions that are relevant at the time. Products such as shirts and shoes are separated and are on different displays in the same area. This is effective because it is more visually appealing too have the items separated and makes the displays look more professional and attractive because Adidas's branding is based around feeling and looking better or different than someone next too you (trendy and modern).

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Adidas use the colour blocking technique too make the display of products look more attractable because the colours of the shoes are similar or are in rows of the same colour which improves the chances that a customer will notice the row of colour and increase the chance for a sale because they are more likely too notice the product.

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The mannequins are used too display too the customer what the item of clothing would look like on you as a person.
(an example is the photo of the basketball player display)

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Mannequins
Product placement
Colour blocking
Product segmentation

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These 2 photos are taken opposite too each other in the same aisle/block. This reinforces the product segmentation by the theme of summer.

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The colours used in Homebase's logo are green and orange. This is important because the main colours used in the store for signs and directions are green and the bargain colours are orange. They maintain the same colours for consistency so that people don't confuse the different signs and misinterpret something. They use this style of colour because its related too the branding of Homebase which conveys the idea that the products used inside the shop are specifically Homebases which means if a product is decent quality it will reflect positively on Homebase as a brand aswell. Aswell they might have a set pallet for a season of the year like winter which might influence a customers decision to buy a product if everything around it is white and purple. Also it could be orange in autumn to try and sell Halloween decorations which pushes a theme that many people might enjoy thefore increasing the likelihood of a product being purchased.

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The products in HomeBase are mainly separated by either style or season or based on the "family" of products they belong too. For example they have items such as knives and forks together because you can't buy one without the other. Aswell as this (especially with furniture) during holiday seasons like Halloween or Christmas they share specific colours or styles that relate too that season which allows for a certain aesthetic too be suggested and for the customer, it will improve the chance that they will buy the product because of the close ties too a theme or conveyed idea. Also it helps too categories certain products together which makes it easier for the consumer too understand where a certain item should be located. This is because you assume a sink will be in either in "Kitchens" or "Bathrooms". [based on the photo in Signage]

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Homebase uses this technique not too directly show specifically the exact location of a product, but the general area too where the "family" of products are. This means that a customer can spend more time looking for the product which could allow them too notice another product they might want too buy or use. The signs are located in blocks with arrows showing the general area of the product and similar products so if the customer sees what he wants ie a oven he can also see a tabletop that might suit a collection and therefore lead too another purchase. Some of the signs hang from the ceilings which gives allows the for the signs to greatly standout as the contrast of the grey walls and floors illuminates the branded green colours. Aswell as this the font is easy to read so most people with poor vision should still be able to understand what the sign is saying.

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They use this technique too draw the customers attention away from the dull background and onto deals and bargains that are in a stronger and bolder colour. (grey floor and the deals are a deep orange) This is because the customer will spend more time in the shop absorbing irresistible deals which will influence what they might buy because of a sign or offer they noticed on a product.
Aswell as this, the products such as a chair and table have colours that suit or go really well with each other which pushes the customer too buy the set of products apposed too one because without a complementing cushion etc the product initially might not satisfy the needs of the consumer.

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Product placement
Complementing or contrasting colours
Signage
Colour style
Product segmentation

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They use product placement as a technique because certain products can attract a customer into a shop and some will make a customer want too continue looking around the shop for that or a similar product. An example would be a beautiful big and colourful flower that attracts people too look at the flower near the entrance of the shop which can conversely draw customers too the entrance of the building and going into the building and potential begin shopping even if they had no intention of shopping there. Aswell as this, next too big appliances like a barbecue, there are barbecue essentials such as fuel, charcoal and even lawn chairs. This is specifically placed next too the barbecue too influence the customer too think "if i buy this will i need that aswell?" which pushes the customer too maybe buy another or chain of products that without being placed next too it would never have been bought which will drive more sales.