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Penetration pricing is a marketing strategy used by businesses to attract customers to a new product or service by offering a lower price during its initial offering

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Importance of Penetration pricing is allows us to generate a high volume of sales that compensate for the lower price.

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Penetration Pricing Examples

1.Netflix penetrated the DVD rental industry by being more convenient and cheaper

2.Southwest penetrated the airline industry due to their low fares

3.Android devices penetrated the cell phone market with high quality and low cost phone

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How does market penetration help a business?

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How does market penetration help a business?

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One of the common market penetration strategies is to lower the products' prices. Businesses aim to generate more sales volume by increasing the number of products purchased by putting on lower prices for consumers comparing to the alternative goods.

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Why businesses are using a penetration pricing strategy 

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Why businesses are using a penetration pricing strategy 

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Businesses are using price penetration strategy is to achieve customers to try a new product and build market share with the hope of keeping the new customers once prices rise back to normal level.