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Gaps shift to dance video campaigns

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How American Eagle’s Sydney Sweeney ‘good jeans’ ad went wrong - The Boston Globe

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The title of the ad provoked a flurry of online discourse. Reactions ran the gamut from glee to accusations that the ads promote eugenics.

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Bad Bunny Wearing Zara for Superbowl show

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Bad Bunny Wearing Zara for Superbowl show

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This Dove campaign continues to counter society’s definition of beauty. The ad features a group of diverse women of different body types, backgrounds, and careers. The one thing that connects these women is the strides they had to take to get where they are today. The women in this ad share what other people have said to discourage them, whether they’re too this or too that. But despite all the people tearing them down, all these women have achieved their dreams and confirmed their own beauty because beauty can’t be defined by any one set of standards. It’s as unique as the person herself.

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Dove | Beauty on your own terms #MyBeautyMySay

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Heinz anonymously asked 18 different countries to simply draw ketchup. The result? The quality of the drawings ranged, but they all had something in common: when they drew ketchup, they drew Heinz. This solidified the notion that all brands want, the product has thousands of competitors but is synonymous with only the Heinz brand.

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Inclusive of POC and Black community, especially women.
Women  esp POC and black- genuine - emotional - moving
In comparison to Puma - Kylie Jenner - nepotism
vision aligned with brand
Authentic - history of inclusivity working with athelets from different background.
Nike work culture
Pursuing common good.
progressive vision and progressive image and execution.
Tiara Sari

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- Features Miley Cyrus, Snoop Dogg, Beanie Feldstein, Deng Lun, Jared Leto, JJ Lee, Liu Wen- Examples of PR- influential
- Good range of diversity and inclusitivity
- Gucci apparel is clearly conveyed
- a hashtag- gucciloveparade - can be shared and promoted

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The Gucci Love Parade Advertising Campaign

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- Gender equality and inclusivity
- A playful and relatable ad campaign which challenges the
traditional stereotypes of women - opposes gender norms.
- The ad enforces that H&M's clothing can be used by their consumers as a form of self-expression.
- H&M connote that their clothing can be used for self-love and helps consumers embrace their imperfections.
- The brand used hashtags to spark natural discussion, whereby consumers were bale to join onto conversation regarding what it is like to be a woman.

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sustainability

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Environmental activism

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Social Activism?

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Full Pepsi Commercial Starring Kendal Jenner

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United Colors of Benetton in support of UN Women - End Violence Against Women Now - Full version

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Sustainable activism?

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MANGO Committed | Making FASHION more SUSTAINABLE

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Nikes AD campaign "For Once, Just Don't Do It", was a response following the murder of George Floyd. Creating an urgent call for both consumers and companies to stand together against racism.

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https://www.youtube.com/watch?v=a0ebyT6Irg8

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The Gucci Love Parade Advertising Campaign

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With this bold move, Heineken has become one of the first brands to openly position itself in the pro-vaccination camp, giving its brand a shot in the arm while risking the ire of vocal critics of the health program – who duly amassed on social media to vent their fury.

With #BoycottHeineken trending on Twitter, sparking alternating waves of anger or bemusement depending on your leanings, onlookers were quick to point out that Heineken is the owner of no less than 170 different beer brands, presenting a significant quandary for anyone ordering a round at the bar.

As part of its #FreshBeginnings campaign instigated in Ireland last month where 3,500 pubs have now reopened, Heineken is keen to encourage people armed with their double dose to socialize freely once more.

This sparked complaints from some that it was not the place of a beer brand to promote public health.

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Heineken 2021 The Night is Young Cheers to the vaccinated. Time to Join them https://www.youtube.com/hashtag/freshbeginnings

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- Was an eight-part sitcom that played out episodically over Instagram. Users were encouraged to come back daily to partake in daily challenges which were released with each episode
- A 360 degree 'shoppable' film, which allowed users to browse the Baker’s home and purchase items discovered there.
- Become a standout, creating a fully immersive world for consumers to explore.

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TED BAKER | KEEPING UP WITH THE BAKERS 360° FILM EXPERIENCE