# data[].attributes.headline
Overt versus Implied messages in advertising

# data[].attributes.subject
Overt versus Implied messages in advertising

# data[].attributes.body
The Overt Message: The owner of this car has a life of luxury, and is surrounded by beautiful people.

The Implied Message: If you purchase this car, you too can have a life of luxury and be surrounded by beautiful things.

# data[].attributes.body
Extend your list by comparing notes with a peer

# data[].attributes.headline
Choose one of the print ads below to analyse

# data[].attributes.subject
Choose one of the print ads below to analyse

# data[].attributes.headline
Review the definitions of 'overt' and 'implied' from your first lesson

# data[].attributes.subject
Review the definitions of 'overt' and 'implied' from your first lesson

# data[].attributes.body
Overt: open to view or knowledge; not concealed or secret

Implied:  involved, indicated, or suggested without being directly or explicitly stated

# data[].attributes.headline
What is different about these two images?

# data[].attributes.subject
What is different about these two images?

# data[].attributes.body
List as many differences that you observe (e.g. girl on right has make-up)

# data[].attributes.body
What is the overt message in this men's cologne print ad?

What is the implied message?

Discuss with your partner and record your thoughts on your companion sheet.

# data[].attributes.body
What is the overt message in this women's perfume print ad?

What is the implied message?

Discuss with your partner and record your thoughts on the companion sheet.

# data[].attributes.body
As you watch (you may need to view is more than once), make a list of all the changes this model undergoes throughout this photo shoot.