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1) How consumers think, feel, reason, and select between different alternatives(e.g., brands, products, and retailers);

2) How the consumer is influences by his or her environment ( e.g., culture, family, sings, media);

3) The behavior of consumers while shopping or making other marketing decisions;

4) Limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome;

5) How consumer motivation and  decision strategies differ between  products that differ in their level  of importance or interest that they  entail for the consumer; and  6) How marketers can adapt and improve their marketing campaigns and  marketing strategies to more effectively reach the consumer.

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A General Education college elective GSSC1026 Psychology of Consumer Behaviour introduction video

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1. Marketing strategy.

2. Public policy.

3. Social marketing.

4. Studying consumer behavior makes us better consumers.

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5 main psychological tactics how to influence on consumer behavior:

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5 main psychological tactics how to influence on consumer behavior:

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1. RUN EMOTIONAL IDEAS

2. HIGHLIGHT FLAWS

3. REPOSITION YOUR COMPETITION

4. PROMOTE EXCLUSIVITY

5. INTRODUCE FEAR, UNCERTAINTY AND DOUBT

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Best Sexy Funny Banned Commercial Compilation

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the best advertisement in the world (don't waste water)

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We are launching our new brand identity and campaign: meet The People Network and see it in action in our new commercial! More about our new brand and campaign here: http://bit.ly/tntpeoplenetwork

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5. INTRODUCE FEAR, UNCERTAINTY AND DOUBT

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5. INTRODUCE FEAR, UNCERTAINTY AND DOUBT

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Moms get scary when they're hungry. You're not you when you're hungry. Snickers Satisfies. / Las mamás asustan cuando tienen hambre. Cuando tienes hambre no eres tú. Snickers Satisface. https://www.facebook.com/snickers https://www.twitter.com/snickers https://www.snickers.com/Espanol/Product/Snickers

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I. Cultural factors:

Sub-cultures,

Social classes,

Cultural trends.

II. Social factors.

III. Personal factors:

Age and way of life,

Lifestyle,

Personality and self-concept.

IV. Psychological factors:

Motivation,

Perception,

Learning,

Beliefs and attitudes