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Who don't know basic-fit ! the popular affordable gym brand, Basic-fit refers to the pricing strategy of the company, putting basic means it only offers the necessary for people who want to be fit.
Again a marekting strategy

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I found this shop on sainte-savine main avenue, the brand name "smok&co" refers to smoke and in particular smoking, it's actually an electronic cigarettes shop. Putting the name in english sounds more stylish, for marketing means.

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I found this sign on a CIC ATM (automatic teller machine), I think it was conceived for tourists that are looking for cash, putting automatic Cash with the sign euro means that cash in euro is available here.