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Trench coat
Uniform dressing
Suits
The Shirt
Shirt dress
Denim

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Own brick and morter
Selfridges
Ssense
Browns

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Genderless/ genderfluid
Creative values
Open mind
Counter culture

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Jil Sander
Ann Demeulemeester
Comme des Garcon
Bottega Venetta
Peter Do

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Unconventional
Luxury
Genderless
Avant Garde
Quality over quantity
Deconstruction
Clothing as an investment
Fashion as art
Creative mastery

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Art, visiting museums and galleries

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Many have a archivist/collector mentality when it comes to this brand
A very fluid wardrobe where garments can be interchanged with different collections from the same or similar brands

They want to be able to be discreet but also interesting, unique but quality is very important

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Seasonal and archival based shopping

Younger demographics might be "hypebeast" consumers

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Garments range from 400-5,000gbp
Luxury price point
Higher income

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There's a big sense of community with this brand

Rebellious
Cool
Avant-garde

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World wide, focused on major metropolitan areas
Shanghai, New York, etc...

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Age: 25-55 typically
<25 typically an aspirational client