# data[].attributes.headline
Reading has a good number of alumni who are loyal and feel warmly towards it

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Reading has a good number of alumni who are loyal and feel warmly towards it

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University education is thought by some as a luxury, that there are many more needy  causes.

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University education is thought by some as a luxury, that there are many more needy  causes.

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Hospitality and travel industry has not done well in pandemic. Incomes heavily impacted

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Hospitality and travel industry has not done well in pandemic. Incomes heavily impacted

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Limited resources in Development Services, Volunteering and Marketing.

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Limited resources in Development Services, Volunteering and Marketing.

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We want money for many different things. It's potentially very confusing and unfocussed

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We want money for many different things. It's potentially very confusing and unfocussed

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Some sectors have benefitted from the pandemic and have done well financially, e.g. to be completed

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Some sectors have benefitted from the pandemic and have done well financially, e.g. to be completed

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We cannot reach out to everyone - only people who have opted in can be contacted

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We cannot reach out to everyone - only people who have opted in can be contacted

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Many potential Leadership prospects in the database

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Many potential Leadership prospects in the database

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Reading is improving its standing in the leagues tables, making alumni proud to be associated with it

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Reading is improving its standing in the leagues tables, making alumni proud to be associated with it

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There are so many things happening at the university that there is bound to be something that interests people

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There are so many things happening at the university that there is bound to be something that interests people

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High levels of uncertainty and finances being squeazed due to the pandemic and energy crisis.

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High levels of uncertainty and finances being squeazed due to the pandemic and energy crisis.

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People donate to people. Key academics sometimes move on and projects abruptly end. 

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People donate to people. Key academics sometimes move on and projects abruptly end. 

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Academic departmental administration is weak and unreliable 

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Academic departmental administration is weak and unreliable 