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Due to the House of Lords not being a fully elected body like the House of Commons, it allowed its members to feel more free to express their opinions without fear of losing their place. Many of the unelected members have their own personal interests and businesses which would be benefitted by leaving the EU and therefore confidently crossed their party line to express their opinions.

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Jo Cox supported Remain

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The remain campaign was more than anything up against a barrage of criticism from almost the entire UK newspaper industry, something Conservatives such as David Cameron very rarely face. Without much support from their usual news editor buddies, it would be difficult for the remain campaign to put out their message to the public.

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Argued that it would be an ongoing battle for years, would not be sorted out immediately

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Argued that it would be an ongoing battle for years, would not be sorted out immediately

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Most Labour MPs were in favour of Remain- Such as Jeremy Corbyn 

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Most Labour MPs were in favour of Remain- Such as Jeremy Corbyn 

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Certain celebrities that supported the remain campaign might have had a hand in the campaign being unsuccessful. With some of the major remain supporters not actually living in the UK, this dented the validity of their opinion in the eyes of the public.

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Focused on loss of jobs/economy, whereas leave focused on emoting feelings from voters and fearmongering

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Focused on loss of jobs/economy, whereas leave focused on emoting feelings from voters and fearmongering

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Campaign was arguably too simplistic ie posters, slogans 

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Campaign was arguably too simplistic ie posters, slogans 

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Perhaps the most influential reason for people to vote leave was the effect they believed it would have on immigration. Sadly, certain people in our society felt so overwhelmingly against any forms of immigration that it made any case the remain campaign made redundant. Too many the entire debate was about immigration rather than any other issues such as the economy.

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The public were not convinced that Britain had benefitted economically from the EU in the past or would do in the future which made it harder to persuade them that the economy would suffer if we left

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Better freedom of movement both in and out of the UK

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Better freedom of movement both in and out of the UK

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Also cheaper

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Politicians who backed the remain campaign were very drab and lacked personality. Cameron, Osborne and Clegg, the 3 most influential political figures of the previous 6 years were strongly polarising figures due to the coalition government.

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Prices increase by voting leave

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Would be many new EU regulations introduced to jump over

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Would be many new EU regulations introduced to jump over

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Important to maintain a relationship with the UK's biggest trading partner. Ensures it is cheaper to sell products in and out of the UK. More attractive to investors.

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EU plays a major role in our economy, without them we would lose out on trade and jobs

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EU plays a major role in our economy, without them we would lose out on trade and jobs

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Campaign images not very emotive.

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Not eye catching, very plain. Gets to the point