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Accent softening lessons (elocution lessons) are becoming big business in the UK, especially since the Brexit Referendum

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Covert prestige is often associated with the working class, criminal activity and “lower” class activities. This has led to prejudice and discrimination e.g. Aziz Cooperation study found that 80% of people are judged on their accents

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Working-class and ethnic minority accents are judged to be less intelligent in SE England. Lower-working-class judged as 14% less intelligent, 4% less friendly and 5% less trustworthy compared to upper-middle-class. Ethnic minorities viewed as 5% less intelligent regardless of class

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Daily Mail - Darren Boyle
People are less likely to get a job offer if they have a working class or regional accent compared to those who use received pronunciation, a new government-funded study has found.

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English language are actively embracing regional variation. accent softening is becoming more common in english language. We can learn a lot about people from the things they say and how they say them.

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The conversation - devyani sharma
The same accents from 50 years ago still attract the high prestige as they did 50 years ago.
The British working class and Ethnic accents still face negative bias 50 years on.

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Perceived guilty of a person's who was said to have committed a crime increased when they heard a brummie accent

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Rosa Lippi- Green: the standard language ideology where many people believe that dialect with the highest social prestige is also the only correct and valid form of language

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If you can’t embrace regional dialect, you can kiss my chuddies - The Guardian  Katie Guest

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If you can’t embrace regional dialect, you can kiss my chuddies - The Guardian  Katie Guest

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Lists words and phrases used in regional dialects comparing areas across the UK.

Uses experts in the field of language use from the University of Manchester who say, ‘we can still sound regional in the workplace, but not too regional’

The Guardian’s readership are mostly working class people from the north of England who are likely to have regional accents.

Attempts to celebrate ‘our diversity’

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Matt Burgess, WIRED:
- suggests tech developments favouring voice control/recognition will erase dialects and ‘tone down’ accents.
- ‘talking to machines and listening to Americans’ will stop regional accents from being as prominent.

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The Guardian, Daniel Lavelle:
- there is expectation to change accent when moving to a new place, receiving higher education, being promoted, etc.
- attitudes to northern accent are negative: seen as stupid, uneducated, etc.
- ‘accent softening’ lessons are a big business in the UK, particularly after Brexit

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Katy guest - the guardian
Said that we need to embrace regional accents and we need to celebrate diversity and make extra effort to understand eachother .

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-Dialects have lasted for a long time such as "pluggle" a word in Birmingham has been used by people for 100yrs
-Mardy has also been used which was exaggerated by artic monkeys
-children are still being called "thrawn" in Northern Ireland after 500 yrs of being is English dictionary

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BBC article by Chi Luu:
- accent is associated with intelligence
- politicians change their accent to sound more authoritative/respectable (e.g. Margret Thatcher)
- certain accents boost career prospects