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https://www.bbc.com/worklife/article/20170523-does-your-accent-make-you-sound-smarter

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Went to London from manchester with accent and mocked for the way he spoke so made him want to soften his regional accent.
Regional dialects show where people are from but also: info on social class but also broad accents can be a barrier for social mobility.

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People feel pressured to change their accents due to being mocked or applying for certain jobs.

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Southerners mock yorkshire dialect yet yorkshire dialect is quite similar to estuary english and is one of the most trusted accents

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Slang shouldn’t be banned because banning it only makes young people more self conscious and less adaptable and there’s no such thing as proper English just English that’s more or less appropriate in certain situations

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Simon Jenkins - Ever Changing Accents (The Guardian) 

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Simon Jenkins - Ever Changing Accents (The Guardian) 

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Hollmann believes they should not be encouraged to think their home dialect is “incorrect” and somehow inferior to standard English. If they prefer the northern “I were” for “I was”, that is their choice.

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Daily Mail March

The Queen's English was the top rated accent according to new research

French-accented English and Edinburgh accented English also rated highly

Scouse, Cockney, Essex and Brummie accents all received negative ratings

opinions found 50 years ago in a survey by Howard Giles remain today. In a new survey of attitudes to 38 different British accents, we found that exactly the same accents continue to attract high prestige - received pronunciation, the Queen's English, French-accented English, Edinburgh English, one's own accent - and the same accents continue to receive low ratings, particularly ethnic minority accents (Indian) and historically industrial urban accents (Cockney, Liverpool, Essex, Birmingham).

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Regional accents make younger people less unemployable than many with RP.
French accented English is highly favoured with employers.

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Research by Dr Alexander Baratta shows that many teachers from northern England feel under pressure to soften the edges of their regional accents. Here, Dr Baratta argues that society’s problem with accents could have more to do with perception than pronunciation.

The way we talk can reveal a lot about us and our origins – in terms of region, class and ethnicity. The UK has a wide variety of accents but not all are created equal – with some accents deemed to be more socially acceptable than others.
Outside RP, all British accents are, by definition, regional. And yet there are different incarnations of each regional accent. The Mancunian accent, for example, comes in several varieties which could range from ‘broad’ to ‘posh’ with a more ‘general’ sounding accent in between.

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The rise of ‘accent softening’: why more and more people are changing their voices since a broad regional accent might hold you in good stead in some jobs

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Same accents from 50 years ago are still considered the accents of high prestige

Still negative bias upon covert prestige due to stereotypes

younger people tend not to judge accents, however over 40s deemed working class London accents as incompetent for job roles

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Over-40s are more biased against people with regional accents than younger Britons and deem people from the regions less employable than others who speak with the Queen's English

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If you can’t embrace regional dialect, you can kiss my chuddies

Katy Guest

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The conversation article by Alexander Baratta 

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The conversation article by Alexander Baratta 

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Teachers have been told to speak in less broad accents versions of their accents because it’s said to be better understood and to construct a more professional identity

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One in five people change their accent to more RP when in formal situations, e.g. in a job interview

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Accents can affect how intelligent or attractive you are perceived to be, and can potentially affect results in exams, trials and job interviews.

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Accents and dialects of Northern Ireland
-Gaelic speaker's numbers have slowly declined.
-they use a rhotic 'r' sound and 'roll' their r's
-Vowel sounds of the northern Irish is closely related to northern English

Speak in a highly covert prestige

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we need to embrace regional accents and make the effort to understand each other

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Writes about how they speak posher because accent is associated with intelligence E.g politicians

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Matt Burgess (Wired) 29/09/16

dialects may die as computers strip the beauty from language

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Dixon and Mahoney 2002

Perceived guilty of a person's who was said to have committed a crime increased when they heard a brummie accent

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A study carried out similar to Labov’s found that working class and ethnic minority groups are considered to be less intelligent and less friendly compared to those who speak with RP

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The Daniel lavelle is from the Guardian

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Daniel Lavelle
The rise of ‘accent softening’ and more people are changing how they speak
20th March 2019

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Accents are what make people deem you intelligent or daft

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Accents are an important part of peoples identity. 

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Accents are an important part of peoples identity. 

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Some of us will speak with a posher voice if we think it will make the right impression, but is it worth it? Accents are more than just about how we speak