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Spotify's streaming users compared with it's direct and indirect competitors.

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1.Established competitors like the iTunes Store, as well as new forays by Amazon and Google, ensure long-term challenges for user preference.
2. Revenue questions still leave open the threat for litigation from spurned artists or aspects of the recording industry.

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1.With the continued evolution of mobile technology, live concert video streams and performance broadcasts remain an area of potential expansion
2.Spotify’s ability to appease music creators and producers allows them an advantage on illegal services potentially threatened with shutdown

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1. Music library is still limited by artists.
2. Spotify’s insistence on premium subscriptions for full mobile services and access to files limits its appeal to consumers used to accessing free music.

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1. PRODUCT: instead of consumers going into CD stores, now they have the luxury of streaming online anywhere and anytime to their mobiles or desktops.
2. PRICE: Spotify has a single price and consumers can get access to their whole library instead of paying for each song or album, this is a competitive advantage.
3.PROMOTION: Spotify uses promotional methods that is likely to reach the majority of their target market. by using social media and internet which is cheap and effortless, they reach more than just music fans.

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Sean Parker on Spotify: "We've Got You by the Balls"

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1.The most user-friendly digital music service on the market.
2. Market cap potential remains extraordinarily high for the service.

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Spotify CEO on video, competition and artist backlash

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Spotify expects revenue growth of 20-30% in 2018. Still non-profit Spotify, which priority is fast growth rather than profit, says it expects to reach between 73 and 76 million subscribers this month, nearly twice as much as those of its closest competitor Apple. For the whole year, it aims to reach 92 to 96 million premium users, a growth of 33%.

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Spotify is a digital music streaming service that gives you access to millions of songs, podcasts and videos from artists all over the world, like Apple Music and Amazon Music Unlimited