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This is a music video by 'Ekeno' where he walks into the barber shop and shows love to everyone there, this inspired us to do a similar thing with our shop scene as it shows he has the local support from his friends and fans and it gives an overall positive vibe.

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In this scene one of our main artists are seen taking a drink from a corner shop and knuckle touching the shopkeeper. This is quite conventional of a grime/rap music video and the artists are always seen being friendly or engaging with other people. Also the use flashes and special effects are also very conventional of a grime video and makes it more visually appealing and eye catching to the audience.

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In the same video there is a clear use of a moving camera which makes the music video look much more dynamic, professional and smooth.

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In this music video 'FBG' by suspect there is a lot of special effects and edits which is evident at the start of the video. This being a grime video which links follows the codes and conventions of a typical rap video and influenced us to add similar edits in our music video so we can create the same expectation of a grime video and appeal to a similar audience

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The car scene in Krept and Konan 'Devils playground' influenced our choice of having us rap in a car also. It creates a clear sense of narrative and meaning. Having a expensive, or good looking car in our music video also made sense to our overall story.

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Krept and Konan 'my story' is a music video that influenced us in creating a video from a narrative point of view. We wanted to create a similar atmosphere in our music video, one of struggle to eventual triumph which is represented through the narrative. As Konan is banging the door and him and his mum is panicking this is expressed through the lyrics

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use of clear special effects and edits adds extra layers of meaning as the effects creates and gratifies these two artists and gives them a sense of power and confidence at the end of the video. Notice how the effects then move onto the 'find yourself' words at the back of one of the artists jackets as it is the main resolution or awnser to our music video. Te two artists have now found themselves and are finally succesful which makes sense as this is one of the ending scenes of our music video.

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use of slow motion in the car scene clearly links to Carol Vernallis's theory. This was used to create more variety within our music video and give it a clear sense of meaning.

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The very beginning of our music video links to Andrew Goodwin's music video theory as the two main  artists 'J ON J' are both represented as rappers and also as individual characters. Our music video is a split between both narrative and performance and is a clear use of amplification. The train scene at the very start of the video creates the initial narrative as the train represents the rappers journey and there transformation from being broke to becoming successful (hence the train represents there metaphorical ad both literal journey). The train being a use of pubic transport and how the artists had to struggle and strive at the start by using other people for help but at the end they end up in there own personal car which shows the clear transformation.

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This section of our music video follows the forms and conventions of Andrew Goodwin's theory as this song repeats this very image the same way it repeats are choruses and is one of our main base tracks used. The use of the dark tunnel and dark clothing creates a clear expectation of a grime video. Also the swift movement of the camera also follows Andrew Goodwin's theory as it provides visual pleasure which encourages repetition of the video.