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Betty's name was selected because she was seen as a lighthearted and completely American name. It was combined with the surname Crocker, in honor of William Crocker, director of the Washburn Crosby Company.

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Betty Crocker was created in 1921 by Washburn-Crosby and advertiser Bruce Barton. Under the supervision of Marjorie Husted, the image of Betty Crocker became the "Zeus" of General Mills.

https://www.youtube.com/watch?v=AUkmfJ7sLeE

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All their sweets are good but for me this is the best it is super fluffy and an incredible flavor.

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In 1929, Betty Crocker coupons, inserted in flour bags, were introduced and could be used to reduce the cost of Oneida Limited cutlery.

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Personally I confess that I love this brand as it is a way to have delicious desserts at home all the time. One of its advantages is that they are super easy and quick to do. For example, I've been preparing your sweets for a few years and I already know the measurements from memory. In these times of pandemic they help a lot when it comes to birthdays, since they can be prepared and decorated as a family.

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Starting in 1930, General Mills issued recipe books, in 1933 101 Delicious Bisquick Creations, 1945: Betty Crocker's All-Purpose Cookbook was published,
In 1950 the cookbook Betty Crocker Picture Cookbook was published. It was written by nutritionist Agnes White Tizard. In 2005 the tenth edition of Betty Crocker's cookbook was published as well as a Spanish / English bilingual book that compiles some of the most common recipes, in 2011. At least 17 other Betty Crocker recipe collections were also printed in 2015.