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IKEA - Swedish-founded, Dutch-headquartered company that designs and sells ready-to-assemble furniture, kitchen appliances and home accessories
Evgeny Bakurov - Russia's top-50 wealthiest politicians who owns the companies that were engaged in deforestation
Earthsight - a non-profit organisation that uses in-depth investigations to expose environmental and social crime

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Essence: Ikea has for years sold children’s furniture made from trees that were illegal cut down in protected Russian forests.
The Russian companies, suppliers of Ikea, engaged in the illegal deforastation are controlled by a politian Evgeny Bakurov.

These companies felled millions of trees on the false pretext they were dead, dying, diseased or damaged – what's known as sanitary felling. They has cut down million cubic metres of wood in protected forests over the last decade.
Date: July, 2021

Place: Russia

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Bakurov aboard a helicopter flying over the Russian taiga

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Ikea confirmed being supplied by Bakurov in its response to Earthsight, but maintained the wood was “legally harvested”.

Ikea announced it was also temporarily banning the use of sanitary felled wood from the Russia Far East and Siberia.

FSC, meanwhile, denied wrongdoing but nevertheless abruptly terminated Bakurov’s certificate eight days after being alerted to Earthsight's evidence, without explanation.

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To sum up, IKEA handled this crisis poorly. The swedish company did not admit the mistake which only worsen the damage. Earthsight tried to reach Bakurov, but he never responded to the emails. Ikea's statement did not address why it had taken so long to drop its supplier, given evidence of serious illegalities by Bakurov's companies had first become public nearly seven years earlier

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1) To organise tree-planting event. Tree planting encourages both IKEA and individuals to be part of that initiative, from the bottom up. It’s a unique and a successful employee engagement strategy, making them feel personally involved in the process.
2) To donate to Russian environmental organizations. It will help IKEA to repair its reputation after this crisis. It will show that company really cares about the environment and our planet.
So, what a lesson can we learn from this crisis? If you make mistakes, you should admit them. It is much better than to be silent .