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Amplification - This means that the lyrics and the video introduce different types of meaning but doesn't completely contradict the lyrics.

I think the song 'Dunya' by 'Krept and Konan' is a great example as the meaning of the song is how crazy they feel the world is. within this there is a scene of Krept watching how a black individual is being pinned to the ground with a gun against his head showing the brutality in America. A police officer then stops Krept and Konan undermining and discriminating against them and clearly showing the power that he has being a white police officer. we then proceed to see the police officer wake up in the shoes of a black person to show how it would be I things were the 'other way round'. This is done to resonate with white viewers showing them that it could may be the other way round and to not discriminate black people or to stereotype especially black youths

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Amplification

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Krept & Konan - Dunya (BrOTHERHOOD Official Soundtrack)

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Krept & Konan - Dunya produced by EY & 5ive; taken from the movie BrOTHERHOOD In Cinemas NOW #TheEnd iTunes: http://po.st/BHiTunes Amazon: http://po.st/BrHAmazon Official Store: http://www.brotherhood-soundtrack.com/ Buy tickets here: http://thehoodmovies.com @KreptPlayDirty @KonanPlayDirty BrOTHERHOOD follows Sam as he faces up to the new world after ADULTHOOD and realizes it also comes with new problems and new challenges.

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Calvin Harris & Disciples - How Deep Is Your Love

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Disjuncture - This means that the video little to no connection with the lyrics of the video, these videos tend to not make much sense.

I think the song 'How deep is your love' by 'Calvin Harris and Disciples' is a good example of disjuncture as it has little to no correlation with the music video and doesn't really make sense because it's meant to be a women/man asking  how deep the love goes however gets a girl wrapped up and then at a pool.

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DISJUNCTURE

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AMPLIFICATION

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ILLUSTRATION

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Owl City - Fireflies (Official Music Video)

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Illustration - This is where the video tells the story of the lyrics.

I think the song 'Fireflies' from ' Owl city' is a perfect example of illustration as it includes many examples of this. For example when the singer says 'Magic' some lights come on without anyone touching them and when he says 'fireflies' the actual lyrics 'fire flies' are displayed on a little toy robot. This isn't Owl city's first use of illustration and when the beat changes the man actually clicks the button labelled.

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A summary of the theory:
Andrew Goodwin believes that traditional narrative analyses doesn't really apply to pop videos anymore. As time has progressed pop videos relate less to telling a story and more In appealing and entertaining the audience ( for example the video usually repeats images the way the song repeats the choruses) to create a wider popularity.
There are three main types if relations between songs and videos:
- Illustration

- Amplification

- Disjuncture