# data[].attributes.body
Tiger Colour. 2015. "Basic Colour Schemes - Introduction to Colour    Theory" Tiger             Colour. http://www.tigercolor.com/color-lab/color-theory/color-theory-intro.htm.

Smashing Magazine. 2009. "Vital Tips for Effective Logo Design" Smashing Magazine.         https://www.smashingmagazine.com/2009/08/vital-tips-for-effective-logo-design/.

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Animated Film Reviews. 2012. The Incredibles: Action, Adventure and the Suburban Dad, a
True Family of Superheroes. Blogger.http://animatedfilmreviews.filminspector.com
/2012/11/the-incredibles-2004-dysfunctional.html

Sporcle. 2016. Can you click the correct Disney character?. Sporcle, Inc.
http://www.sporcle.com/games/Nicholocious/disney-characters-mapping

Wikipedia. 2016. Jack Sparrow. Wikipedia Foundation, Inc.
https://en.wikipedia.org/wiki/Jack_Sparrow

Wikia. 2016. Mr Incredibles. Wikia. http://disney.wikia.com/wiki/File:Mr._Incredible.jpg

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Dannicww. Shine Night Walk for Cancer Research UK. Image, 2015.           https://walkitofflondon.com/2015/11/05/shine-night-walk-for-cancer-research-uk/.

Badger Childhood Cancer Network. Superhero Run. Image, 2014.     https://www.badgersuperhero.com/.

Markova, Veronika. Dreamstime. Image, 2016.

http://www.dreamstime.com/stock-photo-map-symbols-image6021340.

Smart Kid Font. February 12, 2016. From FFonts,

http://www.ffonts.net/Smart-Kid.font.

Orange Splash. May 29, 2016. From Best Design Options,

http://bestdesignoptions.com/?p=25572.

Langley Park. March 31, 2016. From Wikipedia,

https://en.wikipedia.org/wiki/Langley_Park_(Western_Australia).

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•Curesearch. 2016. “Childhood Cancer Statistics – Important Facts.” Curesearch for children’s cancer. http://curesearch.org/Childhood-Cancer-Statistics

•CCRF. 2015. “Sponsors.” Childrens cancer recovery foundation. http://childrenscancerrecovery.org/partner/sponsors/

•Kids with Cancer. 2015. “Fundraise for us.” Kids with Cancer Foundation Australia. https://www.kidswithcancer.org.au/support-the-foundation/fundraising/general-information.html

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Explaining the Key Points more in detail

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Heroes for Hope.

On the 17th September, 2016, newly founded fundraising organisation Heroes for Hope will be holding their first annual fun run to raise funds and awareness for children living with cancer.

The event will be held at Perth’s Langley Park, with the recently completed Elizabeth Quay as the scenic background of the run.

Opening the gates at 10am, children and their families are encouraged to come along and dress up as their favourite hero/heroine – a character that brings hope and inspiration.

A gold coin donation is necessary upon entry to the venue, and attendees are encouraged to participate in the various events following the run, further contributing to proceeds.

The hosts of the event have an ambitious goal of $10 000.

Heroes for Hope were inspired by the loss of a friend to cancer, which spurred a passion amongst the group to assist in the fight against this epidemic, with a particular focus on children and youths.

Working alongside The Children’s Cancer Foundation, Heroes for Hope are anticipating a strong turn out on the day, so as to hopefully solidify the run as an annual event.

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Childhood Cancer Statistics - Graphs and Infographics

Childhood Cancer Statistics - Important Facts

Each year, the parents of approximately 15,300 kids will hear the words "your child has cancer." Across all ages, ethnic groups and socio-economics, this disease remains the number one cause of death by disease in children. Despite major advances - from an overall survival rate of 10 percent just fifty years ago to nearly 90 percent today, for many rare cancers, the survival rate is much lower. Furthermore, the number of diagnosed cases annually has not declined in nearly 20 years.

Every day, 43 children are diagnosed with cancer.

12% of children diagnosed with cancer do not survive.

Children's cancer affects all ethnic, gender and socio-economic groups.

The average age of children diagnosed is six.

More than 40,000 children undergo treatment for cancer each year.

60% of children who survive cancer suffer late-effects, such as infertility, heart failure and secondary cancers.

There are approximately 375,000 adult survivors of children's cancer in the United States.

That equates to 1 in 530 adults ages 20-39.

Childhood Cancer Statistics was last modified: by

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Childhood Cancer Statistics | CureSearch

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Each year, the parents of approximately 15,300 kids will hear the words "your child has cancer." Across all ages, ethnic groups and socio-economics, this disease remains the number one cause of death by disease in children.

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Merchandise stalls will all be run by event staff and volunteers and all donations made and items purchased through these vendors will go directly to the foundation. A few good kids stalls include:
Amusement parks - mostly for the older children rides like bumper cars and merry-go rounds.
Badges - An incentive stall for donations with a range of different badges for different donation amounts.
Bubble stalls - Stall where large bubble blowing toys can be bought.
Face painting - kids love to get dirty and this is an acceptable way to do so according to parents, not to mention looking cool.
Treasure hunt - an on going event over the whole day with a stall dedicated to rewarding for the treasures found. Treasures will be placed all round the venue before the events start, during the event every treasure can be returned to the stall and exchanged for a reward.

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Children:
1. Who are you dressed up as today?
2. Why did you choose this person? Apart from looking super cool, does [name] mean anything to you?
3. Which family members have you brought along with you today?
4. Which of the games are you most looking forward to at the end of the run?
5. What food are you most keen to get to after you've burned all this energy running around?

Adults:
1. Have you been to many other events of this nature?
2. What draws you to events such as these?
3. Fundraising aside, do you feel that these events are of benefit to the children? And by extension, their families?
4. How does it feel to see the community come together in such a strong way, to raise funds and awareness for such a worthy cause?
5. Is it helpful to have an opportunity for the children to interact and make friends with other kids in the same situation as themselves? Do you see a positive change from these interactions?

These questions are merely an outline of possible ideas. In an actual interview setting, the conversation may flow in a different direction, so that obviously needs to be accounted for. These questions are simply a platform from which to begin.

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VICTORIANS raised a record-breaking $2 million in the Herald Sun/CityLink Run for the Kids, bumping total donations to almost $9 million in eight years.

The event brought in $1.95 million and with CityLink's $50,000 contribution, Run for the Kids' total donations since 2006 have been boosted to $8.7 million.

About 35,000 runners converged on Melbourne's CBD in support of the Royal Children's Hospital Good Friday Appeal.

For one runner, the day also came with a marriage proposal.

Daniel Botros proposed to girlfriend Connie Baker just minutes after crossing the finish line.

Opposition Leader Tony Abbott was among the runners, finishing the 15km course in 1hr 32min 43sec.

Sudan-born Duer Yoa, 23, made a late surge for victory, dashing to the finish line in 45min 11sec.

Yoa described the victory as the best of his career as he prepares for this season's marathon competitions.

"I'm thrilled. It's a great feeling to be a part of an event that will have such a positive impact on young ones who deserve our love," he said.

Olympic marathoner Lisa Jane-Weightman, daughter of former Richmond footballer Dale Weightman, was the first female to cross the finish line in 50min 49sec.

News Limited Victoria regional director Mark Gardy said the generosity of the participants allowed Run for the Kids to retain its title as Victoria's largest fun run.

"This event has once again highlighted Victorians incredible generosity," he said.

"Together, we've raised more than $8 million in eight years. Your efforts - as participants, volunteers, supporters of the run or as donors to the Everyday Hero program - have enabled the Run for the Kids to maintain its place as the biggest charity fundraising fun run in Victoria.

"We should not lose sight of what is fuelling Victorians incredible generosity - the thousands of inspirational children who are treated at the hospital each year," Mr Gardy said.

The results for this year's run will be published in Tuesday's Herald Sun.

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VICTORIANS raised a record-breaking $2 million in the Herald Sun/CityLink Run for the Kids, bumping total donations to almost $9 million in eight years. The event brought in $1.95 million and with CityLink's $50,000 contribution, Run for the Kids' total donations since 2006 have been boosted to $8.7 million.

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ALMOST 2000 South Australians, including Glenelg North mother and daughter Lynette and Taylor Hards, slipped through a 4km mud-filled obstacle course yesterday.

The event, held at Urrbrae Agricultural High School, was the inaugural MS Mud Run.

Watched by 8000 people, the competitors raised more than $100,000 for those living with multiple sclerosis, negotiated a mud slide, pit and mountain..

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ALMOST 2000 South Australians, including Glenelg North mother and daughter Lynette and Taylor Hards, slipped through a 4km mud-filled obstacle course yesterday. The event, held at Urrbrae Agricultural High School, was the inaugural MS Mud Run. Watched by 8000 people, the competitors raised more than $100,000 for those living with multiple sclerosis, negotiated a mud slide, pit and mountain..

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- Children suffering from cancer.
- Parents/families of these children.
- Representatives from The Children's Cancer Foundation.
- Hosts/founders of the event.
- Sponsors.

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The article itself must use professional language, as it will be published through official and esteemed companies. Also, the main target audience of the article will be the parents of sick children, as well as other adults in the community who may wish to come along and support the endeavour. The children will no doubt then hear about the event through their parents.

The interview questions have been moulded with the specific interviewees in mind. I have created differing sets of questions for the adults and children that will be present at the event, with each set catering for the differences in language and interests. Interview questions posed to the younger children, for example, will be far less complex and wordy than the ones I would plan to ask of the adults present.

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To be able to effectively promote the Heroes of Hope fun run fundraiser event, I have to make an effective application. Using this blog as a guide on creating an effective design, I applied the tips to creating my own. These tips are:

- Distinguishable interactive elements such as buttons from lists of texts or input text
- Alignment and spacing through the use of grid for readability
- Colour heirarchy to define buttons from background and other buttons
- Titles to pages and naming buttons (simple language)
- Feedback to let users know whats happening
- Symbols for language barriers
- Choosing readable fonts (size, type)

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Specialists generally assume that everything they know is obvious, and need to remind themselves that isn't the case for most of the population.

What specialists do have is a speed at which they make decisions in their work. This is reflective of the years of targeted work and experience, and not an assumed reality that everyone possess. There is a point when a specialist has to step back and view the bigger picture of life, otherwise they remain interested in only the thoughts of other specialist; in effect making art for other artists.

One of the more valuable things that can be taught are the assumptions used to make decisions; an explanation of the strict rule set designers use will help others learn to ride their bikes quicker.

So here are 16 tips on mobile app design. Let's go!

01. Everything exists on a grid

There's an invisible grid on every surface. You may not see it, but it's there to guide you.

02. Every element defines the spacing

The moment a dot, a word, a line is placed onto a canvas/monitor/screen, you have defined your margins and padding. Every stroke defines the space you have to work with.

With that, make sure to maintain consistent widths and heights with the margins and padding. Sixty pixels in one place and 20px in another had better have a good reason behind it (like one section is a child of the other). Otherwise, all should be the same.

03. Colour creates hierarchy

Colour value is used to denote purpose. Let's start with black and greyscale. If you make one button black, the next dark grey, and the third light grey, what you are in effect saying is this: "Button one is most important to the visitor, button 2 is less important, and button 3 is least important."

Try not make the button colours the same colour as the site or app, as it will fade away. Also, a good tip is to avoid creating "buy" or other call to actions buttons in a bright red - as that means stop in the US, and may actually prevent users from clicking it, often thinking it won't get them to their goal (see image).

This brings up the next point which is that colour associations are culturally based and should be considered when defining the market. For instance, I once worked on a team that had the main 'access' button as red which we later changed to green and increased clicks twofold.

Red can mean, "stop, don't do it, are you sure? warning!" being aware of this will help you get results closer aligned to your needs.

04. Colour is not about you liking it, it's about the brand

Brand is focused on the emotional relationship you consumers or customers have with your service or product. Colour helps define that relationship in subtle yet effective ways. You don't have to like your colours for them to be effective.

05. Pink is not a shade of red

Learn the meaning behind 'shade' and 'tint' as I will be all over you for misusing it in conversation.

Colour 101: Hue is the base colour, like red, blue, green, etc. If white is added to a colour, it is a tint of that colour, if black is added, it is a shade of that colour. Got it? Thus when describing the colour of something it may have a red hue and be a shade or a tint but not both at the same time. What about Canary you ask? That's a marketing colour name used to inconsistently refer to furniture or nail polish.

I use colours like 'Robins Blue,' 'Pumpkin Pie,' and 'Baby Vomit,' when speaking with clients because it humanizes colours and gives then an appropriate association - but when speaking technically - use the words shade and tint.

Oh, and what's Baby Vomit you ask? That's a colour I've been seeing creep up in logos as of late. I've always thought it couldn't get worse when a client insist on using Corporate Blue. Well, it sure can. The new villain is Baby Vomit.

A brand makes the client as much as the client makes the brand. A logo isn't going to make you a great business: but a poorly executed and thought out logo will reflect poorly on your business.

One of the things people say is that a logo is timeless. By default, design is trendy, therefore a logo cannot be timeless. Logos are stuck by the age they were created in. There's nothing wrong with that. CocaCola isn't timeless - it very much feels reminiscent of the 1920's - around the time it was designed. It's been updated to a clean vector since then, helping it feel appropriate to our sensibilities, but the essence is vintage - not modern.

07. The page title

Screen titles on websites are excellent ways to remind the user of where they are after they opened 35 tabs and don't recall the content.

In apps, they take up precious space, and real-estate here is more expensive than in Manhattan, so if you think your user won't forget which screen they're on, you can sometimes skip it, or have it disappear until refresh or scroll.

Alternatively, this space can be transformed into a search area when the user needs that function. (Although, titles do frame the screen well, and can give the design a polished look.)

08. Define elements, then repeat them

If one of the 'go' buttons is the colour purple, then all 'go' buttons should be the colour purple. If one screen has 20 px padding on all side, all screens should maintain this consistency.

This is what we mean by defining elements and repeating them. Each element should be defined, as should the colours inside the app.

09. Simple tricks can be used to separate text and create hierarchy

All caps, title case, indent, contrast, and underline: these are all stylistic choices. None are necessarily better than any other and you can use them in any place as long as you are consistent.

Design is focused on trends, and currently, the trend is to move toward a more flat design. Flat design does not mean it has no texture or shadows, nor does skeumorphic mean that every aspect should have a realistic texture. Generally you should be aware of what your audience will expect to see, as they will judge you for it. If your app looks outdated - users will note that.

"Skeuomorphism is a catch-all term for when objects retain ornamental elements of past, derivative iterations - elements that are no longer necessary to the current objects' functions." ( Austin Carr - design and technology writer for Fast Company)

11. Most apps are basically just lists

The majority of mobile apps (that is not a game) are basically a way to navigate lists. The job of the designer is to hide the fact that it is just a list and make it an interesting experience that is both rewarding and fun. This is why IA and proper hierarchy is so important - with the right foundation, the layout can be very varied yet convey the same information.

12. How to make a decision on a layout

Design libraries exist to help decide which layout is the best for a particular problem. Here are some good ones.

13. Actions requires feedback, and fast

Users have an expectation that their phones will respond quickly, and efficiently to all their interactions. This isn't always the case, and developers frequently tell me that certain interactions take a long time. So you may have to find a way to fake it.

Every interaction should have feedback. For instance, when a user action (swipe, tap, click) is responded to with an animation, this gives the user feedback that they have been heard and their process is being executed on.

Think about how it works in web design: when a user hovers over a button, it changes, and then again, on click, it changes. This should occur in mobile as well. If the user refreshes, there needs to be a moving symbol. If they hit something, it should slide, or glow, or bounce - anything to let that user know that it is working.

This also gives the system time to process the original interaction or call, making it appear like it was instant. In short, a lot of interaction design is smoke and mirrors.

14. Postpone sign up

Offer sign up on one page. Have the user signup once they 'like' or 'heart' an item; allow them to get engaged first. You'll have significant user dropoff from logins, and usually the sign up doesn't offer much value to the brand anyway.

15. When to use a fancy font

When designing comps, time can be better spent elsewhere. Most people quickly distinguish between serif, sans, decorative, or condensed but frequently think slab is serif, humanist is sans, and anything Jessica Hische is decorative. The most important considerations for selecting a font are:

Can I easily use it on mobile/web?

Is there a variety of weights?

Is it legible?

I subscribe to the belief that type design takes a lifetime to master, so if you pick a type from a good foundry, there shouldn't be much of an issue.

With your mobile apps, keep in mind that a good number of users cannot distinguish between Arial, Avenir, Roboto, or Helvetica. This means that as long as the typeface is clean and easy to read, your'e ok. The time to add in a more complexly flavored font is when you're focusing on brand, and less on usability. In this case, the new, atypical font will create a feeling of being somewhere, perhaps nostalgia, maybe even whimsy. Whether or not you do this is based on your decided priorities, but it isn't something to get hung up on.

16. Each system has visual guidelines

Android, Windows and iOS have design guidelines that cover different design styles and are rather detailed with specific information like widths between text. They're a great resource when you're not sure how to proceed.

This is a good round up of rules to get you started. Let me know your thoughts!

Words: Valerie Lisyansky
Valerie Lisyansky is partner at SWARM, a NYC-based boutique agency that creates apps for mobile, wearable and the second screen. Connect with her on Twitter. Like this? Read these!

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16 killer design tips for creating mobile apps

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Specialists generally assume that everything they know is obvious, and need to remind themselves that isn't the case for most of the population. What specialists do have is a speed at which they make decisions in their work. This is reflective of the years of targeted work and experience, and not an assumed reality that everyone possess.

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Image taken from: https://www.smashingmagazine.com/2009/08/vital-tips-for-effective-logo-design/

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I spent a decent amount of time looking through selections of other companies logos and reading about effective logo design at https://www.smashingmagazine.com/2009/08/vital-tips-for-effective-logo-design/

The things I discovered i need to focus on in creating my logo were:
- Identifiable design
- Bright and attractive colours
- Symbolism that could be easily understood by a large age group.

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Image taken from: http://www.tigercolor.com/color-lab/color-theory/color-theory-intro.htm

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Using bright colourful text and images is always important when it comes to creating attractive icons and posters.
In the end we chose Orange as the colour we would focus around, being a warm but still bright and appealing to younger viewers. Then, as a colour to combine with orange we selected blue, as it is the complementary colour and creates a huge amount of contrast, something that works increadibly well to draw a viewers attention!

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As for the poster the priority in the design was its ability to catch peoples eye! Once again I used blue and orange, matching the symbol and the rest of the groups choices. These colours are also bright and eye catching, immediately drawing attention to the poster.
I also chose a small section of vital information to add to the poster so anyone who is drawn to it already knows the basic information about the event. I also included a promotion for Angels iPhone app as well as a section for Chris' sponsors to be placed if the plan were to go ahead.

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In producing this icon my main focus was creating an easily identifiable hero, something that could be recognizable by everyone. I also wanted to make sure i kept with the colour theme we decided on as a group, so all the individual pieces would blend together nicely.
- Easily recognizable figure of hero, with cape and mask, the two main features of heroes.
- Included the name of the event so people could recognize the brand as it is not a widely known one,

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My contribution to the project involves researching appropriate languages for translation, getting varieties of food stalls and fund raising stalls run by the event staff.

The ten most common demographics in Australia(excluding Australian) account for 3.85 million of the estimated 6.7 million. Understandably not all of the spoken languages can be written on all of the signs and maps as there simply wouldn't be enough room. That said we intend to have full translation of all maps, signs and menus available in the top 10 most common languages.

Top ten demographics of Australia:
1. UK
2. NZ
3. China
4. India
5. Philippines
6. Vietnam
7. Italy
8. South Africa
9. Malaysia
10. Germany

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As the Graphic designer and Advertiser, It was my responsibility to design both a logo and poster for our event.

The purpose of creating the logo was to create a symbol that could be used through out our project and in all forms of advertising and communication so our name could be easily recognized

I also wanted to design a Poster to help advertise our event as well as to let people know about the app. This poster would include vital information for the event including:

-Time
-Date
-Where to find the event
-How much to enter the event
-A section to present out sponsors
-Encourage participants to wear a costume of their favorite hero!

I aim to make it bright and colourful to draw in as many people as possible and also present a happy and family friendly event.

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All food stalls will be hired through one company called 'Food & Drinks'. This will make organisation easier as they already work inside WA as well as there offer many different cuisines perfect for the event. They not only offer full meals for families but sides and sweets like ice creams for the kids including healthy alternatives like juices and smoothies. All stalls have vegetarian options as well.

Some example of the foods they offer are:
Italian - Pastas, Gelatos, Coffee
Mexican - Doritos, Tacos, Chilli
Chinese - Dumplings,
Greek - Salads, yogurts
Indian - Butter chicken, Naan bread, Rogan Josh
Japanese - Sushi, Karaage
American/English - Ice creams, Hot dogs, Ribs

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As this is a children's event there will also be a variety of kids movies playing throughout the day including at least one movie in all native languages and 4 movies available with subtitles.

Lengend for the following chart:
1. English – E
2. Chinese – C
3. Indian – IN
4. Filipino – F
5. Vietnamese – V
6. Italian – IT
7. Africans – A
8. Malay – M
9. German – G
10. Japanese – J
11. Indonesian – I

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Primary: kids & families
Secondary: local people
Source: https://www.badgersuperhero.com/

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This topic is very important because if the company is already a proud supporter of cancer, they will generally help our cause also. Another point to note is that, these companies specialize in selling certain products that the kids would really appreciate. Things such as toys, puzzles, games, arts/crafts and chocolate. Also Health benefits would be extremely beneficial to kids to help sponsor medical treatment.
-  Highmark Blue Shield(Health benefits)

-  Hasbro(Children and family toys, games and other products)

-  Mega(Toy sets, arts and crafts, puzzles and a variety of games)

-  The Hershey Company(Chocolate)

-  Project Linus

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Statistics evidence was especially needed to help reinforce the pressing issue of cancer in kids.
- Every day 43 kids a diagnosed with cancer. Of those diagnosed 12% die!
- Even if they survive, 60% of them develop late-effects such as heart failure, infertility and secondary cancers.
- 1 in 330 children will develop cancer before the age of 20.

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This key point was focused mainly on the actual benefits towards someone sponsoring. However I also tried striking a chord within their heart! Emphasizing a scenario where they are in the situation many other parents face currently. How the parents cope physically and emotionally.

Also the reality that many children are growing up in hardship. They encounter this all during their most crucial developing stage in life.

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The idea of having goals will help to consolidate what we are all doing this for. It helps people that are involved to see an actual result so they feel it is worth it once these goals are achieved.

Taking into account many key factors such as estimating roughly 3000 people running and paying a gold coin donation. Cost of food and costume stalls and money saved from sponsors. We estimated our goal for funds raised should be $10,000.

Another goal is to continue to provide more events such as these so the children can receive the happy childhood they should have had and look forward to each time an event such as this is held.

We wish for the children to make more friends and to connect with each other so they know it’s not just them and they are no alone.

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This fun run has been organised to help raise money for these children so they can receive cancer treatment as well as to have a fun time.

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Choosing the hero theme, we hope to encourage participants in taking on the hero image where heroes are known to be valiant in saving the day. Having participates dressed as young heroes, it creates empowerment in support of the Children’s Cancer Foundation by imposing strength in the children with cancer. Hope implies that something good will come for the children with cancer, heroes will be the ones bringing hope. We as a community will bring them hope by raising the awareness for children with cancer as well as fundraise to donate.

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Discipline: Japanese
Project Role: Localisation and Fundrasing

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- 2K fun run
-Costume Competitions
-Music Performance
-Stage Plays
-Movie Viewing
-Food Stores

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My contribution to this project involved drafting an article to be released to both print and online newspapers prior to the event as a form of mass advertising and promotion. It is important to spread the word about events like this, so that as many people are made aware of the necessary information and are more likely to attend, and tell others of the event.

In addition to this, I have outlined possible interview questions to pose to both the children and adults present on the day of the run.

These items cover basic mass media promotion, as the article will cover online and paper saturation, while the interviews could be broadcast via radio, television, or transcribed into print form for a later article to reflect upon the day.

The overall aim of these contributions is to share awareness of the event throughout the public sphere, and to promote involvement on the day itself.

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Decided to do a business brief towards companies  that will likely sponsor us. They will help sponsor a fun run.
In the brief, key points were decide upon as:
- Aim
- Goals
- Why it matters?
- Statistics
- Companies that will likely sponsor
- Feedback

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As someone who studies global relationships and interactions, my role is to effectively communicate our aims and goals to companies in the hopes they will sponsor us.  The sponsors will help us reach our funds goal more easily. I must consider both the compassionate side but also the business side when explaining the event to the companies.

To make the company CEO feel an obligation to sponsor us:
- I will incorporate ideas such as real life situations that could help move his/her heart.
- Explain major benefits/advantages from sponsoring us.
- Actual statistics to show why this is such a pressing issue.
- Recent feedback of someone involved
- Goals and what we would like to see in the future

I also contributed by helping to assimilate everyones parts into one main presentation.

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Our group's interest was sparked by a member who had a friend that had cancer. Therefore we chose to do a fundraiser fun run for children with cancer has been organised at Langley Park, Perth on the 17th September 2016.  The fun run will start at 10am and end at 4pm. A gold coin donation is required for the run but people may donate as generously as they want.  The kids will dress up in their favourite costumes and after the run, they will arrive at a fair. There will be many food stalls and costumes for sales along with arts and craft. There will also be a costume competition for the kids.

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Discipline: Journalism and Literary and Cultural Studies.
Project Role: Mass Media Promoter.

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Discipline: International Relations
Project Role:  Global Relations Manager

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Discipline: Digital Design
Project Role: Graphic Designer

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The choice of colour is important to capture the attention of the targeted audience of families with children as it conveys many meanings. I have researched what colours the companies and businesses have chosen to represent themselves. My first choice was red as it calls for 'attention' just as raising the awareness for Heroes of Hope event for the Children's Cancer Foundation. Though red is not kind to the viewer's eyes as looking at it for  a prolonged time will cause eye soreness.

My second colour choice is orange as it is associated with warmth, friendliness and optmism. It concisely reflects the 'hero' theme for the event as it portrays the characteristics of heroes. Not only does it reflects heroes but encourages participants to prepare their expectations and moods for participating in the event.

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As a Multimedia Application Developer, I am to research the many mediums that can be effectively used to promote Heroes of Hope fun run fundraiser event. I must consider the target audience of family friendly and communicate information about the event to promote it.

The purpose of creating this app is to promote the event in advance so that people can make the most out of it. As a developer, I collate together the items that members of this project have produced as they are all valuable and major information about the event.

My first idea was to create a website for which members of the project 'Heroes of Hope' can bring together the information such as logos, blogs, locations, guest lists, entertainment etc.
Though nowadays people are more readily accessible via smartphones. Using the basic and major information from event websites as a guide, I created an iPhone Application. The purpose of creating this app is:

- Promote Heroes of Hope fun run and fundraiser in advance
- Provide information for what guests to expect at the event
- Capture the interest of all ages to attend and support
- Raise awareness for the Children's Cancer Foundation
- Plan in advance of what to do at the event
- Preperation for fun run and spending

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The Heroes of Hope fun run project is going to be held in the Langley Park in Perth. Participants will run from one side of the riverside road to the other side. We decided to hold the fun run in the Langley Park not just because of the area is suitable for our project, but also it is because that the Langley Park is close to the Elizabeth Quay station so it will be convenient for the participant. Also, the Royal Perth Hospital is located close to the Langley Park, so if any participant needs medical support, it will save time for an ambulance to come.

The Heroes of Hope fun run project is a healthy and happy event. We aim to raise fund for children with cancer but also aim to give happiness to the participant and try to satisfy all participants’ needs. Langley Park is very suitable for our project.

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Find local businesses, view maps and get driving directions in Google Maps.

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For colour, I plan to use fresh colours, such as orange, green, yellow etc. This is because the Hero of Hope fun run project aims to give hope to children who’s with cancer through doing fund raising. So, the use of orange scheme will create a happy and calm feeling, symbolising hope, a bright future and that cancer is curable. The Hero of Hope fun run project is going to be held during spring time, so I would also use green in designing the map as green is the most appropriate colour for spring. The colour scheme below is an example of the colour I would use in this project.

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For typeface, I would use a playful, cute and lovely typeface rather than any other style of typeface as it will be the most appropriate for kid and families, and attractive. The typeface below is an example of the typeface that is similar to what I would use in this project.

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Smart Kid Font | www.ffonts.net - free fonts download

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The Heroes of Hope fun run project is mainly targeting kids and families. The local people who are interested in or wish to raise fund for our project are also welcome to participate in the fun run. As our primary target audiences are kids and families and our theme is based on hero character from a movie, so I would design the symbols in comic style that shown below. In my map, I will include a symbol of the starting point and the finishing point, a symbol for food and drink stores, a toliet symbol, a symbol for the nearby bus station and hospital. I will also include the warning sign of water as our project will be held right next to the Swam River. With these symbols, the participant will be able to find their way to a certain service quickly and safely. The style of symbol below is an example of the style that I want to use in this project.

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Map symbols stock vector. Illustration of information - 6021340

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Photo about Vector map symbols on white background. Illustration of information, accessibility, station - 6021340

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Map Design Research--- The Shine Night Walk

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Map Design Research--- The Shine Night Walk

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The map that I have researched for example is the event map of the Shine Night Walk which holds by the Cancer Research UK Fundraiser. Although The Shine Night Walk isn’t a similar event of our project, however, they have a successful map design. They have used those casual typefaces rather than times new Rome, the type face is very suitable and appropriate for map design and also appropriate for their target audience, which mainly adults; As their project was held during night time, the map is mainly designed with cool colours such as dark blue for the symbols and the text etc. Lastly, the date of the event and the name of the fundraiser have highlighted on the map, and they have effective symbol design which we can well understand the meaning of the symbols.

reference: https://lostandfoundinlondon.wordpress.com/2014/09/30/shine-night-walk/

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Selena's Contribution to 'Heroes of Hope'

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Selena's Contribution to 'Heroes of Hope'

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As a designer, my role in this project will be doing researches on different elements that enable us to communicate effectively with our target audience, and use the gathered information to design a wayfinding system, a map in particular. This map will be used to give an overview of the venue , to guide participants to follow the path of the fun run and to provide information to the participants of the location of services such as food stores, bathroom, transportation, language help and medical support.

To communicate effectively with our target audience, I will research and consider these elements in my planning process:

-The primary and secondary audience of this project
- An appropriate colour scheme, the style of the symbol
-Typeface option.

As a venue manager, I will be researching the environment of our chosen area, the Langley Park, on how many kilometers should the fun run be set on and where should we place our food stores at etc. I will also contact the City of Perth council and get permission on using Langley Park for our project.

I think It is important to get permission from the local council even if this event will be held in a public area because:

- Local council can help us to raise awareness of our project
-Local council may get interested in our project and participate in the fun run to gain more fund
-Informing local council in advance about our project so we don’t need to worry about someone else will use the Langley Park on the fun run day.

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Using the research, a prototype of the event mobile app made for the iPhone is made in order to promote the event in advance.  This will allow the participants to know what to expect at the event.

Not only is the app useful before the event but also useful during the event as it informs about the times of sub-events as well as reminding participants of other activities.

Click and view the original to access the interactable prototype.

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Deciding on the idea of a mobile application rather than a website, I used the Supanova website as a guidance to the information that should be included about the events.
- Guests
- Time and Date
- Location
- Maps
- Stalls
- Entertainment

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Discipline: Digital Design and Graphics Design & Creative Advertising
Project Role: Multimedia Application Developer

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Discipline: Digital Design
Project Roles: Designer & Venue  Manager