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The business structure is a sole proprietorship; a sole proprietorship is the simplest and most common structure chosen to start a business. It is an unincorporated business owned and run by one individual with no distinction between the business and you, the owner. The DDG’s Natural Juice Company will be selling 100% natural juice. The fruit juice industry is one of the fastest growing beverage industries worldwide. Natural juices are an important part of the human diet and are preferred by consumers due to a pleasant taste. The vision of the business is to help the people of Jamaica and the rest of the world to become healthy and maintain that health. This business was created recently due to the outbreak of the Coronavirus disease (COVID-19) which is an infectious disease caused by a newly discovered coronavirus. Our aim is to help the human body to fight death threatening diseases and viruses. The three main objectives of this business are; (1) Build customers immune system (2) Make at least a 30% profit over a three year spam and (3) Produce sales not just in Jamaica but across the world, reason being the virus is not just affecting Jamaica.

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The DDG’s Natural Juice Company Ltd produce 100% natural juices. This business was created recently due to the outbreak of the Coronavirus disease (COVID-19) which is an infectious disease caused by a newly discovered coronavirus. These beverages are made specially to help the human body to fight the disease and in addition; build the immune system in prevention of other sicknesses. The business owner, Donice Gardener not only include ingredients such as local fruits and vegetables but also ground provision which are known for many health benefits. The fibre helps to prevent and treat constipation, as well as lowers and controls blood sugar, blood cholesterol and blood pressure. Three ounces of yam, potato, dasheen, etc. provide one to three grams of fibre. The main nutrient in these foods that are ingredients in the beverages is carbohydrates, which is the major source of energy for the body. The business will be advertise on the different social media platforms as a marketing strategy to accumulate more customers (sales) and reviews. It will also considered an E-Business. The DDG’s Natural Juice Company will be targeting the general public. However specific persons will be benefited more with the product such as; pregnant women, children and elders.

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This business was created recently due to the outbreak of the Coronavirus disease (COVID-19). These beverages are made specially to help the human body to fight the disease and in addition; build the immune system. According to globe newswire, the market overview; The Global Fruit and Vegetable Juice Market is projected to reach USD 173 billion by 2024, growing at an estimated CAGR of 3. 17% during the forecast period. Growth in fruit and vegetable juice market is driven by increasing demand for healthy food from an increasingly health-conscious consumer base. The DDG’s Natural Drink Company will be targeting the general public. However specific persons will be benefited more with the product such as; pregnant women, children and elders.  Although all age groups are at risk of contracting COVID-19, older people face significant risk of developing severe illness if they contract the disease due to physiological changes that come with ageing and potential underlying health conditions. This is one of the best fruit juices recommended to women who are pregnant. Making DDG’s Natural Drink your go-to pregnancy drink is also an easy way to avoid drinking excess calories and sugar, so it can help you maintain a healthy pregnancy weight and a stronger immune system. The juice market competitors are diversified offering a range of products alongside the juices. The majority of them offer other drinks such as soft drinks and water.

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DDG’s Natural Juices Company will be using drop shipping as our method of distributing our products to our customers/consumers. Drop shipping is a retail fulfillment method where a store doesn't keep the products it sells in stock. Instead, when a store sells a product using the drop shipping model, it purchases the item from a third party and has it shipped directly to the customer (Ferreira, 2020).

The fruits, vegetables and ground provisions will be purchased at the local market; apple, mango, sweet potato, yam, pineapple, carrot, lettuce, etc. All ingredients will be blended and mix together at home in order to create the final products for distribution. The plastic bottles will be purchased at Poly Pet Company Limited, Kingston 11.

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With more than 3.5 billion users, social media is growing tremendously. It is now a preferred medium for businesses to reach out to its target audience. The reason why social media is considered as a massive world when it comes to online business is because social media include different gigantic social media platforms like Facebook, Twitter, Instagram, LinkedIn, Snapchat, and more. But if we consider the most trending one, then Instagram is one of the most preferred platform, which is outshining over other social media platforms. The DDG’s Natural Juice Company decided in investing heavily in ads on Instagram. Each bottle juice prices will be ranging from$250 to $320. Ms. Gardener, the business owner made the prices reasonable to add to the company uniqueness from the company’s competitors. Prices won’t be at a fixed amount due to discounts, sales promotion and customer appreciation. This business will be the first ever beverage company that products are made from ground provisions alongside fruits. Products will be sold online. Online Business or e-business is any kind of business or commercial transaction that includes sharing information across the internet. Commerce constitutes the exchange of products and services between businesses, groups and individuals and can be seen as one of the essential activities of any business.