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The digital media strategy that I have chosen is interactive marketing. Interactive marketing refers to the development of marketing programmes that create interplay between consumers and businesses. The programmes feature two-way communication and customer involvement. Marketing in an interactive way has many advantages over traditional marketing. First and foremost is the cost. Online advertising costs significantly less than television, print, or radio ads and often produces greater rates of return. Companies should always be interested in producing the same results at a reduced cost.  The internet offers the ideal medium for interactive marketing due to the ability to track browser activities and translate the information into instant reactions.

HOW:
• Assists marketers in targeting individuals, specifically potential and current customers, with personalized information.
• Engages the consumer with the company and product. The consumer becomes and active participant in the marketing exchange rather than a passive recipient.

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The digital media strategy that I have chosen is behavioral targeting. Behaviour Targeting is a media strategy that uses web data to identify potential customers. It targets individuals who are most likely to purchase the item.
In my own opinion, I think that behavioral targeting can improve the engagement for advertisers and matching consumer needs with creatives and messaging. Because it understands consumer habits and helps advertisers to identify audiences that have engaged with specific products or touchpoint. It also personalized messaging converts more users and ultimately reduces the amount of wasted advertisement spend.

The advertisement that i have chosen for behavioral targeting is the GSC advertisement. I found this attractive because CMCO the government won’t allow entertainment business to operate and GSC has come out with a new idea which allows consumers to rent down the whole cinema and play games with their friends by using the whole big screen in the cinema. For me as a consumer I will definitely rent this place down and bring my console to play with my friends.

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The digital media strategy that I have chosen is content marketing. The reason why I choose it is because content marketing is a very good strategy to show the feature and function of your product. It always provide the authentic information that will assisting in creating a brand's credibility.  The audiences is able to know more about the product based on the the person who are giving review. Therefore, the audiences will have an idea about what the product is. Also, this strategy will not only promote the product's strengths while also promote its weaknesses as well through the review given by people. To me, if I wanted to purchase something, I will first look at how the product is going to function and how worthy the product is. Therefore, content marketing is a very good marketing strategy for me.

Here is a video that I have watched when I was considering whether to buy an iPhone 12 or not.

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The digital media strategy that I have chosen is mobile marketing. In my opinion, mobile marketing is the best way to attract consumers because mobile ads are always popping up especially on other apps as in-app advertising as well as when you go to search something on google on your mobile device, there will be display ads.
I feel like in-app advertising is great because some advertisements may actually capture the attention of consumers if the company that made the advertisement made it interesting. It is also a very strategic way of advertising because the advertisements are put in a place where it is natural for the consumers to see and get used to which may also lead to curiosity of the company or item.

While scrolling through Instagram stories, this was an advertisement which came up while tapping onto the next story.

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The one Digital media strategy that I have chosen is content marketing. This is because, in my opinion, I think that content marketing is focused on making and distributing significant, important, and predictable content to pull in and hold a plainly characterized consumers and, eventually, to drive gainful client activity.  Content marketing also targets on publishing authentic contents. This strategy is almost similar to sponsored content whereby, a brand sponsors the content of a blogger or related website.

I personally feel that is one of the best strategies because for example, if I want to have good skin like one of the “beauty gurus” on Youtube. I will definitely follow her steps, or what products she is using.  Besides, if I want to know more of a certain product, I will have to do more research on it and the first thing I will do is to search it up on Youtube. I will see if any of the YouTubers that I am subscribed to is using the product, and how do they feel about it.

This is the video that I watched, before purchasing this product. https://www.youtube.com/watch?v=JKh79xLBZPE&ab_channel=SoniaAnastasia

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DIGITAL/ SOCIAL MEDIA STRATEGY CHOSEN :
the one digital media strategy that has caught my attention the most would be behavioural targeting. In my opinion , this is the best way to gain , attract and observe a brands potential  customer and their buying patterns.

it is interesting because it relates to a potential customers search engine history. whatever that the customer has searched for online, would start noticing similar products or brands on all their social media pages, this would trigger and motivate a potential customers decision process in buying a specific product from a brand that they have searched for.

in the end, with this constant appearance of a specific product on a potential customers social media page, this would trigger the customer to buy the product even if they didnt have any intention to purchase it.

for example, i have searched for heels and shoes looking to buy a pair. So this advertisement popped up on my facebook after a few days of the initial tab search on google.

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The ONE digital or social media advertising strategy that impressed me would be Viral Marketing from Social Media.

Why I found this marketing strategy so interesting is because of how this technique brings an element that enables an individual to generate interest and the potential sale of a brand or product through messages that spread like a virus, in other words, quickly, and from person to person through word of mouth, etc. Including the fact, that is for it to be the users themselves that choose to share the content.

An example would be:
#DistanceDance with Proctor & Gamble

Proctor & Gamble—the consumer goods for toilet paper and toothpaste, probably—partnered with TikTok sensation Charli D’Amelio to urge people to stay home and prevent the spread of coronavirus in March 2020.

The Campaign was about how the TikTok users were urged to record their own version with the campaign hashtag, #DistanceDance with Proctor & Gamble.

I found this campaign so fascinating because of how a smart influencer partnership can take your campaign to incredible heights and that finding an influencer who aligns with your brand values and audience is also another important factor.

As TikTok is also now known to be one of the well known social media platforms, this type of marketing enables brand that wants to reach a young, savvy audience, to consider the power of the TikTok influence.

https://www.tiktok.com/@charlidamelio/video/6807971434959310085?referer_url=https%3A%2F%2Fblog.hootsuite.com%2F&referer_video_id=6807971434959310085
https://www.tiktok.com/tag/pgpartner?referer_url=https%3A%2F%2Fblog.hootsuite.com%2F&referer_video_id=6807971434959310085

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DIGITAL/SOCIAL MEDIA STRATEGY CHOSEN:
The one Digital Media Strategy that  has caught my attention the most would be Interactive Marketing.

WHAT IS INTERACTIVE MARKETING?
Interactive marketing is known for its two-way communication channels that allows the consumers to connect with a brand/product directly.

WHY INTERACTIVE MARKETING?
Personally, using this strategy is the best way to attract the target audience as it provides an opportunity to the company by identify what are the customers needs and wants. With this strategy used, it can also help increase the brand exposure as most interactive marketing ads are placed where there are crowds such as a train station or in an airport.

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One of the digital media advertising that impresses me the most is behavioral targeting. In my opinion, behavioral targeting is the best way to get your potential customer buying your products as I had experienced it myself. This is because whenever I searched for a product on the internet or website, I will constantly start to see the product I searched for, or something related to the product on all the social media I used, especially Facebook and Instagram. I mentioned that this strategy is useful because the purpose of me searching the product was just to check on it, yet when it constantly appear in my feed, I will start thinking whether I should buy it. Eventually in the end, I bought it, although my first intention wasn't to buy one.

(This is the monitor I searched last time, and now I am using it.)