# data[].attributes.body
1. Do you drink?
2. Which brand do you drink most?
a. Amstel.
b. Alfa.
c. Heineken.
d. Other, .....
3. On a scale of 1-5, how much do you grade Heineken?

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1. Are you able to identify this beer brand by its logo? (Photo)

(a) Yes (b) No

2. Which of the following brands are you most likely to purchase?

(a) Budweiser (b) Amstel (c) Corona (d) Heineken (e) Other brands

3. What beer brand comes to your mind when seeing green packaging?

(a) Pilsner Urquell (b) Grolsch (c) Tsingtao (d) Heineken (e) Other brands

4. Would you agree that Heineken is a brand that is regularly consumed by your generation?

(a) strongly agree (b) agree (c) neutral (d) disagree (e) strongly disagree

# data[].attributes.body
Lady & Amber

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Would you describe yourself as a beer enthusiast, a casual drinker, or a non-drinker?
Enthusiasst
Casual Drinker
Non-drinker

Have you consumed Heineken?
Yes/No

Rank these brands:
Lagunitas,
Heineken,
Hertog Jan

# data[].attributes.body
Which of these brands do you drink most?
a. Alfa.
b. Amstel.
c. Heineken.
d. Other, which are....

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Perception: What emotion do you feel after watching a Heineken Ad?
Association: What do you associate Heineken with?
Attitude: How satisfied are you with Heineken beer?
recognition: Have you ever purchased Heineken beer?
Recall: Do you ever think of Heineken beer in an ad free environment?

# data[].attributes.body
Recognition: Would you be able to recognize the Heineken logo?
" Yes or No"

Recall: When we talk about beer, which 3 brand are the first to come to mind?
1.
2.
3.

Perception: How would you rate the quality of the beer?
1. bad
2. moderately bad
3. neutral
4. moderately good
5. good

Attitude: How do you experience drinking the beer?
1. bad
2. moderately bad
3. neutral
4. moderately good
5. good

Association: Name 3 situations in which you would drink the beer.
1.
2.
3.