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1.Pay equality

-A huge stepping stones for companies in the industry

-Assumed that men always remained more valuable in the film industry

-Kruminis,2018

“Pay equity is not only a question of dollars and cents--it’s also a question of value”,Ashley Louise,co-founder of Ladies Get Paid(career development organization)

-Pay is subjective in film industry (pay often differs between films and actress)

-Minority of women are stepping out to negotiate about salaries paid

-68% of woman accepted the salary they were offered and did not negotiate, 52% point difference when compared to man(Sankar,2017)

-negotiation is the key to close pay gap

2.Films production company changes people’s perspective through their work pieces

-Films have huge influence on the society over the year.

-Provide better understanding to the society

-Used to portray woman characters as weak. Their job is to stay at home-take care family, household chores

-Not giving society a vision of female protagonist.

-O’Regan(2016)

Eg: Disney

-In the past, princess must be saved by the prince(Sleeping Beauty, Snow White and Cinderella)

-Now, Disney adapted to changes in society by creating leading female characters in their movies.

-Merida(Brave), Anna(Frozen)

-Agence France-Presse(2018)

Eg: Evangeline Lilly(actress of Ant-Man and The Wasp)

-At first, Marvel was going to introduce The Wasp’s origin story in Marvel’s 2016 release Captain America: Civil War

-But then Marvel decided to dedicate a film introducing this female superhero and they don’t want her just to be a side note.

-The issue must be overcome through the same media from where it started.

-By seeing how huge films companies(Disney and Marvel)react; it will totally help in changing people’s perspective through their fame and movies.

3.Employ cast not based on gender

-people in the industry are used to their own thinking

-The fact remains that the standard and overwhelming “normal” in cinema is explicitly male-centric period(Mendelson, 2014)

- “There is a film (that she is considering) now where I have to wait for all the males roles to be cast before I can become a part of the conversation”, Anna Kendrick (Jang,2015)

-Casting females based on who cast for males

-traditional mindset that applied throughout the years in the industry

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1.Pay equality

-Should not pay based on gender and sexuality.

-Fame,popularity and prestige.

- Kruminis,2018

“Male movie stars would have to take pay cuts if they were serious about equal pay for women”,Salma Hayek (cast of The Hummingbird Project)

-Either increase pay for woman or decrease pay for men

-Eg: 5 cast of the Big Bang Theory took $100,000-per-episode pay cut to show support for their co-stars actress, Mayim Bialik and Melissa Rauch(Goldberg,2017)

-Not only for friendship, for respect.

2.Films production company changes people’s perspective through their work pieces

-Cinema is always a powerful medium for culture, education, leisure and propaganda. (Shah, 2011)

-changing portrayal of woman’s character in movies

-shape woman as leading and strong characters

Eg: Wonder Woman

-A story about Diana who used to be a princess of Amazons and was trained to be an unconquerable warrior. She left home to stop massive conflicts that is raging in the outside world.(Samadi,2017)

-Portrayed that woman has power to make changes

-Need to improve the opportunities for other talented woman within the industry and create role models-as characters on screen and in real life behind the lens to inspire the next generations(Al Mansour,2016)

3.Employ cast not based on gender

-hire cast based on fame, working experience, extreme of professionality

-based on how productive can a cast contribute to the final work

-not judge based on gender

-In 2013, only 29.2% of all speaking characters on screen were female.(Smith,2014)

-Add more female characters on screen(female leads, co leads or supporting characters)

-More female characters on screen means more variation of characterization

-When you have a film with more than one female character, then the defining character trait of each respective female character doesn’t have to be that she is female.(Mendelson,2014)

-Not every woman has to be defined as strong,independent

Eg: Thor:The Dark World-featuring 4 female characters who are strong,smart,vulnerable and real that all have their own personalities and motivations at play(Bailey,2013)

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women have higher chance to face poverty in society as a whole

“on average, men earn 24 percent more than women, or more than $27,000 a year”(Ryan, 2015)

Emma Watson has spoken out countless times about gender equality and addressed the issue of the wage gap in her speeches over couple of years(Garcia, 2016)

actress faces perpetuate poverty because they are paid less than actor

Last year, the top ten earning actresses brought in a combined salary of $172 million while the top ten men earned $488.5 million(Elsesser, 2018).

this simply means women earned 35 cents on the dollar compared to the men.

due to equality, they should be paid equal as the men

if they do not have equal pay, it is a form of sacrificing their energy but do not get the income they supposed to receive.

sacrifice time, energy and health (same as the men)

lower income received

forced to control the use of income in their life or else they will be easily faced bankruptcy

women are being degraded in the current world

do not have the power to make any decision

their opinions are not taken seriously most of the time

people assume women are to be protected but not protecting others

superheros are always the men but not women

the main character is always a man but not woman

people believes women cannot accomplish certain harder task like men

exp: stunt

However,Alice(Milla Jovovich) in Resident Evil performed all the stunts by her own(Bradberry, 2002)

when women are being degraded in the current world, they will be less confident on completing task that considered as impossible for them

they are afraid of accept challenges that have to face during filming or directing films

talented women will then miss out the chance because of lack of confidence

therefore, women can be easily degraded and eliminated from entertainment industry

women face unemployment

they do not get any job although they are talented,having skills or graduated from higher education such as master degrees in film directing

Exp: Hollywood is not hiring women directors

they assume that women are not ready to direct action(Buchanan, 2015)

According to California Senate President Pro Tempore Toni Atkins,due to persistent inequality and discrimination at the highest levels of corporate leadership, women are being denied access and opportunity(McGregor, 2018)

women are unemployed due to their gender

when they are unemployed, it will raise the unemployment rate in the country

although they are being unemployed, but they are still actively searching for job

in this situation, they are overstating the unemployment rate

if the problem continues, it will affect the image of the country

affect the economic growth as a whole

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Gender discrimination is one of the worldwide issues which has been publicly reverberating for decades.

It can be defined as a situation in which the way of treating a person is unfair.

Gender discrimination can be occured at anytime, anywhere.

at workplace and at home

Since ancient, females are perceived as less valuable.

Exp: In China, it is useless for girls to acquire knowledges in school because they will be marrying someone one day and their major responsibility will be taking care of the family.

In working industries such as entertainment industry

According to data collected by San Diego State University, less than 10 percent of the top 250 grossing domestic films have been directed by women in recent years (Wang, 2016).

Gender discrimination in entertainment industry has to be overcome because:

actress can get paid equally as actor

they can get equal respect

their skills and talents can get recognized

they will have more chances for being the main spot of the films

In future(2019), there will be a new heroine,Captain Marvel(Kroll, 2016)

If the issue is being ignored:(linked to PROBLEM)

perpetuate poverty and vulnerability are faced by women in society as a whole

the standard of women is being degraded in the society

women is facing unemployment