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Entertainment

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1955, Disneyland opening

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They gather it by having surveys for the customers to take when they use their product and or service.  THey use that information to make changes to their business to improve it.

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It created a new platform for selling and advertising products and services

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Before TV, advertising was mainly in Newspapers and Magazines.  TV advanced advertisement profoundly by being able to reach a much wider group of people.

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Influencing how much money and time people spend on entertainment.  Trying to tell the consumers how to best spend their free time

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The action of providing amusement/ enjoyment.  They are both forms of entertainment.  Stuff that is sold with each of the two are different.

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There is a large community for watching sports, Therefore networks pay top dollar for the rights to air the event.

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Sports marketing can help the consumers because they know the details about the sport events. Sports marketing helps the economy because It creates jobs and and sells other products.

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Gross impression is number of times per advertisement, game, or show that a product or services is associated with an athlete, team, or entertainer.

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The reason to Market Sports is to find out the people who like the sport. After that it makes is easier to market products to them.

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Sports marketing is using sports to market products.