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Travel Agents Act - requires the travel agent licence to operate their travel agency to sell the tour packages.

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Tourist receipt of $16.1 billion from January to September 2017, up by 5% of the same period for Year 2016.

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Demographics - During 2017, China beat Indonesia to become
the biggest source of visitors to Singapore.

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Self-service kiosk to check-n and check-out
Cleaning robot in Changi Airport Terminal 4

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Cultural Forces in the Micro Environment

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Cultural Forces in the Micro Environment

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Cultural environment includes institutions and other forces that affect society's basic values, perceptions, preferences and behaviors. An increase in the number of Indian travelers into Singapore is caused by the things that they value such as the Indian items that can be found in Singapore. Also in order to cater to the Indian travelers needs,  Regent Hotel Singapore has available menu to fulfill their dietary requirements.

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Environmental forces in the macro-environment (kaixin)

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Environmental forces in the macro-environment (kaixin)

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The natural environment involves natural resources needed as inputs by marketers or that are affected by marketing activities. As such when Singapore faces any forms of shortcomings from the natural environment there will be a negative impact on Singapore's tourism. This was seen in the haze situation that occurred in the past where the haze had a negative impact on tourism in Singapore where tourists refrain from visiting Singapore due to the haze.

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Culture incorporates the set of values, ideas, and attitudes that are learned and shared among the members of a group. The cultural environment includes institutions and other forces that affect society’s basic values, perceptions, preferences, and behaviours.

This is evident from the article whereby 'the hotel has made itself
a “China-ready” establishment.'

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Social Forces
-Demographic Forces
-refers to study of human populations in terms of size,density,location etc.
-This is one of the Macro Environment force on SG Tourism as in the articles, its stated that China and India is one of the fastest growing travelling market.This shows that it has positively affected SG Tourism at they are able to lure the tourists from those country to Singapore to contribute to SG Tourism.
-Political Forces
-made up of laws government agencies,and pressure groups that limit the activities
-stated in the articles that there need to have government to government relations as the number of flights that Singapore Carriers depends on government agreement

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Social forces includes both demographic and cultural forces. Demographics change over time and companies must keep up with them whereas culture environment includes institutions and other forces that affect society's basic values, perceptions, preferences, and behaviors.

It can be seen in the article that the cruise market is growing for Indian travelers and to cater to the Indian travelers needs and taste buds,  Norwegian’s vessels offer vegetarian and non-vegetarian Indian menus to suit the culture needs of Indian travelers.

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These people tend to be skeptical of religion, independent. For example,“These tourists are very skeptical and will try to avoid strangers, and there is always an element of fear when they go somewhere for the first time.” This will cause them to buy more tour packages that are accompanied by tour guides to help them lead and guide the way as they are paranoid. This will result an increase in revenue as there will be more request for big tour groups in Singapore.

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The culture environment includes institutions and other forces affect society's basic values, perceptions, preferences, and behaviour.

Quoted from the article " To cater to their needs and taste buds, Norwegian’s vessels also offer vegetarian and non-vegetarian Indian menus."

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Culture refers to the similar values, thoughts, ideas, habits, behaviour that a group of people share, usually according to the place they live in.

As seen in the article, China tourists tend to prefer sightseeing and shopping, whilst India tourists look for cruise rides, accommodation, and are more into food and beverage than China. There were Indian tourists who mentioned that Singapore is very global, but they could find Indian items to buy. Singapore's cafes and food outlets (eg: Mustafa) are also aware of the variety of dietary requirements, so they can cater to those needs. On the other hand, China travelers seek for hipster places, especially those who come from the top tier cities, as they have a lot of money to spend. They are also highly educated and savvy tourists who are familiar with travelling. For those who come from secondary cities, they are less familiar with travelling and it is most likely their first trip to Singapore, so they prefer to explore places for sightseeing such as the zoo. Many China tourists also love taking photos, and hence they enjoy going to popular parts of Singapore such as the Merlion and Gardens by the Bay.
Also, many tourists like to visit Singapore as we provide a lot of safety for them.

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Suppliers - Firms and individuals that provide the resources needed by the company to produce its goods and services.

Due to the increase in travellers from China and India, various agreements have been made to grow air links and traffic from new and various province and cities.
As seen from the article, the number of flights per week have also increased for both countries  in just 5 years.

Therefore, by adding more flights from various cities and its frequency, Singapore will be more accessible larger group of travellers which would contribute to the positively impact Singapore's tourism and economy.

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There is competition among the Chinese, Indian and Indonesian market to enter Singapore. China has just beaten Indonesia to having the largest source of visitors to Singapore. India is the country that has the largest growth in visitors to Singapore. With higher demand, Singapore has to decide which country they should allocate more flights to and from Singapore.

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A political macro environment force that is likely to have an impact on SG Tourism is Laws and Regulations.

The travel routes and flights of Singapore carriers that can operate to China and India depends on government agreements. In order to create new routes and air links, Singapore Changi hub team has to visit China almost every month, going to different cities to meet local government and aviation industry partners, so that they can establish good relationships with one another to allow direct air passage between the two countries. As such, the company, in which case Changi Airport flight team, can only release flights based on the laws and regulations established between the countries.

- Jamie

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Government plays a role

Tapping the Chinese and Indian markets requires a good understanding not just of travel trends and traveler profiles, but also government-to-government relations, said industry players.

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Baby boomers don’t mind spending money, have time to relax, are empty nesters and enjoy sightseeing. As stated in the article,

Dr Ram Mohan Panda, 68,
and his wife, Dr Shail Bala Panda,
65 visited attractions such as Sentosa and Jurong Bird Park. These attractions do not require as much energy and is suitable for leisure.

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The number of flights flying to the different countries and cities have increased over the years. Due to the various cities and provinces collaborating with government, Changi Airport, STB and travel agencies to have flight agreements. Which also increases air links and traffic.

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Culture in this case refers to the ideas, customs and social behavior of a particular people of society.

According to the article,  “We do understand that some of them may have strict dietary requirements and, therefore, we have menus available to cater to those needs,” she said. Catering to the large market needs of the Indians, it will have a positive impact on Singapore's tourism as more and more Indians will be open to come to Singapore knowing that it is similar to their home country and that Singapore as a country is taking actions to include the Indians in the tourism sector.

Suppliers

Asked for his impressions, Dr Panda said: “I like Singapore. It is very global here, but we can buy many Indian items.”
We can see that suppliers are providing a large array of products to suit the needs of the Indians and to also introduce to them other different kinds of products

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From Singapore, the tourists are able to visit a number of other countries, depending on the cruise package they have booked with the travel agents.” To cater to their needs and taste buds, Norwegian’s vessels also offer vegetarian and non-vegetarian Indian menus, she said.

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Many tourists visiting Singapore likes to go sightseeing at popular places like the merlion park and sentosa. " Typically, Chinese tourists like her favour visiting tourist sites such as Merlion park, Sentosa and Gardens by the bay."