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Message Summary
My message is that I wish to convince my audience to try a new product from a restaurant chain. Specifically, the product is to appeal to those who wish to try something different. The message will also direct my audience to a relevent supplementary social media account.

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Target Audience
My target audience ranges from 15-28, both males and females, although males will likely be more receptive. I will specifically target these people through an ironic campaign, that plays into the more modern internet style of humour, hopefully coming across as genuine, without becoming pandering (Which will defeat the purpose of the advertisement).

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In order to appeal to a young audience, a brand must build a sense of intimacy and loyalty with this audience (Syrett & Lamminman, 2004 pp. 62 - 65). To do this, I will need to play into the culture of youth, and also, make a call to action regarding a social media platform, allowing this same audience to communicate and interact with the brand in a similar fashion to most fast food franchises and , which have built successful social media presence on platforms such as Twitter. As discussed by Taylor (2018, pp. 166-167) a quirky/offbeat sense of humour is a key way to appeal to the milennial market, which is a key. Tanyel, Stuart and Griffin (2013, pp. 652) note that companies have become more dependent on the Internet for their advertising.

Bibliography

Charles R. Taylor (2018), Generational Research and Advertising to Millennials, International Journal of Advertising, Vol. 37 No. 2, pp. 165-167

Faruk Tanyel, Elnora W. Stuart & Jan Griffin (2013) Have “Millennials” Embraced Digital Advertising as They Have Embraced Digital Media?, Journal of Promotion Management, Vol 19. No. 5, pp. 652-673

Syrett, M. and Lamminman, J. (2004), "Advertising and millennials", Young Consumers, Vol. 5 No. 4, pp. 62-73.

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(Sources are listed in order of Journal Posts)

SleepyCabin 2018, SleepyCast S2:E27 - [Le Rancid Red Boca], video, YouTube, 4 March, viewed 25 April 2021, <https://www.youtube.com/watch?v=_FlnJGO5IVk&t=0s&ab_channel=SleepyCabin>

SEGA 2016, [RARE] Sonic Mania Collector's Edition Infomercial - 1996, video, YouTube, 21 September, viewed 25 April 2021, <https://www.youtube.com/watch?v=xtqgkPCEIP8&ab_channel=SonictheHedgehog>

Pizza Hut, 1990, video, YouTube, 11 July 2013, <https://www.youtube.com/watch?v=AKQKHVu11hQ&ab_channel=gamelovercommercials>

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Working Title - Crazy Buffalo Chicken Pizza
Duration - Between 30 & 60 seconds
Target Audience - Adolescents to Young Adults (16 - 24) Both male and female
Outline - A narrator, styled after similar commercials of the 1990s, incities both male and female attendees of a party, who are visibly bored and disinterested in their surroundings. The off-screen narrator summons a pizza, clearly putting the partygoers into an ecstatic state. The narrator talks of how delicious the pizza is, while the partygoers indulge in the pizza, and are having a great time with the delicious taste. The narrator then addresses the audience, remarking on the improvement to the party that this pizza brought. The narrator then directs viewers to a website, and an in character Twitter account for more "Crazy Buffalo Action".

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At 20:28, SleepyCabin (2018) member Mick engages in a skit for a hypothetical pizza product, which served as the main inspiration for its style of humour and general structure. My final product will likely bear similarities to this, especially in tone.

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SleepyCast S2:E27 - [Le Rancid Red Boca]

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To advertise Sonic Mania a throwback, 90s inspired title, SEGA (2016) created this online advertisement to promote the collector's edition of the game. This ad has an odd, almost surreal sense of humour, and the nonsensical properties advertised, with the obvious reason being mentioned last and as a bonus of sorts, is an idea that greatly resonated with me, and I am likely to incorporate into my own second assignment.

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[RARE] Sonic Mania Collector's Edition Infomercial - 1996

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From this Pizza Hut (1990) commercial, I intend to draw a similar style of narration. The shots of the pizza are also of nore, and I will likely frame it the same way in my commercial.

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Found here:
http://go.bubbl.us/b76ff7/d185?/Crazy-Buffalo-Chicken-Pizza

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1: Advertising a martial arts dojo
2: Competition Advertisement
3: Global Strong Fighter Challenge
4: Supplies Store
5: Karate/Taekwondo Lessons
6: Boxing Match
7 : Golf
8: Monkey Costumes
9: Home Robotics Kit
10: "Useful" Gadget
11: Indie Film Campaign
12: Pointless Joke Campaign
13: Nostalgic Revival
14: Technological Revolution
15: Celebrity Meet & Greet
16: Night-Club Special
17: Concert
18: Convention
19: Movie Premiere
20: Comedy
21: Drinks Night at Pub
22: Sale at Grocery Store
23: Sale at Chemist
24: TV Show
25: Pizza Food Deal
26: Protest
27: Workplace Training
28: Workplace Safety
29: Workplace Seminar
30: General State Tourism
31: City of Adelaide Tourism
32: Virtual Tour
33: Anti-Bullying
34: Drive Safe
35: No Smoking
36: Alcohol Awareness
37: Vaccinations
38: COVID Safety
39: Bushfire Awareness
40: Mental Health Awareness
41: Support Line for an Issue
42: Domestic Violence
43: Cult Promotion
44: Friend's Music Project
45: Private School
46: Tuition
47: University Enrolment
48: Insurance Policy
49: Healthcare
50: Dance Club
51: Camping Supplies
52: Museum Tour
53: Art Gallery
54: Brewery Tour
55: Wine Garden
56: Theme Park
57: Royal Adelaide Show
58: Travel Ad (Post COVID)
59: Anti-Sexual Harrassment PSA
60: Home Theater System
61: Homeless Charity Drive
62: Tech Department Store
63: Piano Lessons
64: Cultural Development
65: Superhero Movie
66: Babysitting Service
67: Loaner Cars
68: Car Dealership
69: Chocolate Bar
70: Easter Chocolate Promotion
71: Safari Trip
72: Open Mic Night
73: Sushi Restaurant
74: Book Anniversary Re-Print
75: Computer
76: Smartphone
77: General Practitioner
78: Hospital
79: Puberty Awareness
80: Roof Repairs