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Compare to Secondary Research, the difference is that primary research only use first-hand data. So what tool we use could play a phenomenal role in our research. Provide reliable data even with a remote distant.

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Consider to the pandemic situation here, we recommend Internet Survey as the top 1 of all tools.

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[1] J., Paul.(2008) Sage Research Methods. Internet Surveys. methods.sagepub.com/reference/encyclopedia-of-survey-research-methods/n234.xml.

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Internet survey, refer to surveys that sample respondents via questionnaires posted on the internet[1]. The interviewees just deed to chick the link that user shared, and finish it within several minute. Here is an example from google forms.

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How to do a Internet Survey on website like google forms?

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How to do a Internet Survey on website like google forms?

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How to Create Google Form | Google Forms Complete Tutorial | 2020

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research question is too simplistic

The research question is too broad

The research question is too narrow

Research questions can be answered with a Yes/No response or a number/statistic

The research question asks more than one question

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1. high efficiency
It is easy to operate, economical and cost-effective. It can also survey many people in a short time.

2. objective
The questionnaire is answered by the respondents themselves, so it is easy for the respondents to miss answers, wrong answers and other questions.

3. consistency
All the respondents use the same questionnaire to ask questions, which is beneficial for comparative analysis in the same situation.

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Online Interview is another tool similar to Internet Survey. Compare to survey, interview needs more participance from interviewee. Interviews are most useful where a large amount of information needs to be collected from a small sample of subjects.[2]

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Semi-structured interviews guide I semi-structured interview protocol

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1. Genuineness of Data
Interviewees are tend to express their true feeling or opinion as interviewers are usually interacting with them.
2. Question Depth
Interview allows a deep conversation between the inteviewer and interviewee.

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1. Low efficiency
As interview requires answer or attitude to questions that has specific depth, it consumes more time than other tools.

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As the development of remote meeting tools goes further, conducting focus groups online is no longer unavailable.
In Focus Groups, participants are related to researcher's questions, which means researcher can get reactions from a group of expert.

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1. Qualitative method
Focus group research can be used purely as a qualitative method. A group of experts allows qualitative data to be collected with efficiency.
2. High Efficiency
Data collected from focus groups are highly related to interviewer's topic.

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1. Difficulty of Sampling
Compare to other primary research tools, focus groups require participants to be experts or studied.

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Since we gathered enough data for the research questions through the methods and tools mentioned above, it is time for DATA PROCESSING !

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[2] Smart Survey, Primary Research Methods Explained, https://www.smartsurvey.co.uk/articles/primary-research-methods#:~:text=The%20most%20common%20primary%20market,surveys%2C%20focus%20groups%20and%20observations. [Accessed 26 February 2021]

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Here are the 5 primary research tools we recommend

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Here are the 5 primary research tools we recommend

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1. Lack of flexibility
Most of the questionnaires are designed by the questionnaire designer in advance, which makes the respondents limited.

2. Easy to misunderstand
Under the condition of anonymity, the respondents can freely express their true thoughts and situations.

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[3] Gary, T. (2017) How to do your research project: a guide for students. London: SAGE Publications Ltd

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Literature review is an essential part in a research. Through finding academic sources we can get a better sense of what other researchers have accomplished  before and help us define more exactly what we wish to do in the research.[3]

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Online library discovery tool

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- PC
https://www.microsoft.com/en-au/microsoft-365
- Mobile phone / tablet
Search for MS Excel in app store

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| Open excel
| Select blank worksheet
| Enter data into the blank cells
| Select the area of data for analysis and :
· click on Data in the menu bar for advanced data process
· click on Insert button to generate graphs[5]

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https://nusearch.nottingham.ac.uk

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1. Sign in with University IT Account
2. Type in the search box
3. Click on the source you would like to further explore
4. Click on Download PDF or Available Online[4]

*only the Harvard format of reference citation is provided. Remember to double-check the reference format while quoting in an essay

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[4]https://www.nottingham.ac.uk/library/collections/nusearchfaqs.aspx
[Accessed 26 February 2021]

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- Easy for collaboration
- Compatible for multiple devices
- Reliable cloud space saving on OneDrive (1TB per person after subscribed)

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Monthly/annual subscription
— For home: up to 6 people
£7.99 / month
£79.99 / year
— For individual:
£5.99 / month
£59.99 / year

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[5]https://support.microsoft.com/en-us/
[Accessed 26 February 2021]

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1. Internet Survey

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2. Online Interview

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3. Focus Groups

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4. Literature Review

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5. Data Processing

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Automatically track your searching history

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Provide a personal favourite pack