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This highly anticipated film, was one Marvel's yet again sequal to another one of their famous series 'Thor', this move already had a huge audience based off alone on just comic books, people who supported Marvel movies, books and even  comic con  over the last 10 years. Thor has been a high prestigious character who has gained the liking of audiences all over the world as the years go by.

The character Chris Hemsworth who has played Thor for quite some years now has been heavily known around the globe for his great acting as the role of Thor, he was the face of the character and had managed to build a great amount of popularity, his name would be familiar to so many people because of his character, they were now literally the same person Chris Hemsworth was Thor to the audience, all marvel movies target their audience by having the same characters taken on the same role contiuously in most films, they target their loyal fans, their old fans where it was comic books first then movies.

The poster for Thor shows him in his armour and famous hammer in his hand, his outfit doesnt change at all and he still wear his red cape, his red cape could mean all the blood he's shed to protect the world from evil over the years, Thor has killed many people during his time but those of which he saw were a harmful being as he is the protector of earth from his home Asgard, he had blood on his hands but justified killings for the greater good.

His facial expression is one of worry and doubt, not his usual serious and dominat facial expression, he looks down as he almost looks rather defeated which will have audiences questioning who has stregth enough to defeat the might Thor, he was seen as all powerful God of Asgard,  in the mise en scene setting of the poster is shows lightening striking a moutain of hot orange lava that seem to be all over, Thor is known for his ability to create lightening but this create an enigma code of mystery, leaving unaswered questions such as why would he strike a moutain top of lava, the picture shows nothing of a villian in it so what was his reason to strike, all questions audiences will want to know and go to watch to find out.

The title 'Ragnorak' is also in red, the colour red symbolises blood, war, danger and energy. The energy is obviously in Thor lightening, and Thor's hammer shows his strength as he's the only one who can hold it, but what danger is Thor in and whose blood has to be shed and why.

The poster only says the  two most known characters in all the series of Thor, Chis Hemsworth and Tom Hiddleston who is Thor's villian brother Loki, who is another world known villian in Marvel, he is not on the poster but his name alone will excite the audience knowing he will be in the movie, he's a likeable villian who we though that in the previous Thor movie he died, putting his name on the poster also lets the audience known he is alive somehow.

The DVD cover shows a wide range of images selected from scenes in the movie, the first landscape image show all the important characters that will some how add on to Thor's journey, it shows Loki, Thor and other character who we are yet to meet, it shows them in their armour, almost looking red to fight based on their horns on their head and weapons in their hand, the back ground shows a black smoke with lava in between, on destroyed ground. This picture suggest that something or place was heavily destroyed, there are no remains or what's left on the ground and the smoke shows the possible burning of a place set on fire.

It tells us more actors in the film at the top of the cover, audiences will then identify which actor they know and have seen before in a movie role and would possibly like to go to the cinemas to see again and see what role they will play in Thor.

It also legally includes the production company which is Marvel, the Marvel logo is known around the world aswell, even if people who are not fans of Thor the character himself, being a hard Marvel fan will still go and watch just to be updated with everything to do with Marvel, because Marvel links ALL their movies together and to understand one you must watch all.

The last picture shows a place in Asgard, where the Byfrost is, in the background of this there is a fire going on in Asgard, this will link to the lava and smoke of the other images, adding more mystery and action codes in the pictures, as an audience we will want to know why theByfrost seems to be endanger and where the keeper of it Heimdall and who could have possibly set fire in Asgard and why and does this image relate to the one above where everything seems to be burnt to a crisp and on smoke resdue is left of Asgard.

Marvel really doesnt have an age rated target audience, nearly all of their movies children guided by parents and above can watch in cinemas, creating a wider audience because more people will be able to go out an see it, Marvel audience can be targeted to all ages, from little children who like action and adventure and nothing to gorry to watch to older people who have been Marvel fans for over a decade. Also people who are just genuine fans of Marvel, who dont even have to take liking into Thor's character but will still go and watch the film just because Marvel created it

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Tarzan is an old American animated comedy drama adventure film produced by Walt Disney Feature Animation for Walt Disney Pictures, it is known for being the very last film produced during the Disney Renaissance era in 1999, since then there have been many recreations of the film and the storyline behind it, being that it can be dated to 1999 it will attract a wider audience, this is because even though it is an animated film and most animation films are mainly targeted towards children, being that Tarzan is quite old to the 20th century, it is also apart of the older generation childhood because of the time it was created in, so not only will people want their children or siblings to watch but older audiences will want to watch recreations of the film they knew to be created in their time.

The poster for Tarzan seems to be more of painting than an animation, the background setting is in a most likely a rain forest like the Amazon, it shows a small man practically in a big world around him, standing ontop of a huge crooked tree, and what looks like to be a spear in his hand, by a close up he doesnt seem to be fully clothed and has long black hair. He's surround by nature and nature alone, the green symbolises his life, alone all by himself and nature nurtures him and watches him grow, his strength based on the spear in his hand showing his bravery to live amongst all that lives there and his will to protect himself from any danger and also stability and structure of the trunk, standing firm and withstanding the greatest of challenges. Trees represent life in general and the growth of life, this could be seen as a strategic image to let children know to cherish trees as they give us life and air to breath, we must live in harmony with nature just as Tarzan has learned to, and because of this he has grown to be a strong and brave man who lives in the jungle and not the average world.

The light shining directly onto Tarzan shows the sun shining on him, the tree seem to have open a small circle around Tarzan letting the light dawn on him, light represents the avenger of darkness and Tarzan being a man the masculine principle of evolution is symbolized through light, evident that he has spent his whole life there and him and nature are now one and he continues to grow day by day,

The title is in big letters, but the design of it is seemed to be in the design of an open tree, when a tree is cut down and you see the wood inside that what it looks like, it has scratches in the desgin and lines through the letters, signifying that trees of the jungle or forest should not be cut down, for it is life to not only to humans but especially to Tarzan.

Just above the title is the production logo is Walt Disney, Walt Disney had a huge impact of childrens lives growing up, producing over 30 animation movies and shows and becoming known world wide, creating a reputation to be one of the worlds best leading creators for children animation films, the logo and name itself will push audiences to and watch the movie knowing they will be watching a good quality film packed with entertainment. Being the last film Walt Disney produced in his renaissance era, it was a must see and also the fact that it is in cinemas 1999, the last year before a millineum is about to occur the year after, exciting disney fans to go watch the last animation disney film of that century.

The poster is now a modern day animated version of Tarzan, it has absolutely no type of text on the cover expect for title, it isn't your average poster which might include a tag line, critic review, age rating etc. That is because with animation movies such as Disney their target audience is children and also teenagers who like animated movies, children focus on the bigger picture and tend to not try to decode a hidden message in writing on a cover because they simply wouldnt understand. The cover shows Tarzan on a tree again but the tree doesnt take up the whole picture and doesnt carrying as much meaning as it did in the poster, it shows a more fun muscly Tarzan enjoying himself with his animals friends whilst sliding down a tree as type of enjoyment based on his , it shows other character animals in the jungle where as Tarzan was alone in the poster, the background gives off more of a positive vibe as its clearly in the day light with the bright blue sky, the cover is very animated but Disney kept the same title design, because the message is still about him living in one accord with nature, the different type of animals such a monkey show that he is not alone in the jungle and he has animals for friends to keep him company, a way to also teach their target audience the different types of animals that live in the wild and that they too can be friendly and not harmful to human beings.

Tarzan also now has a female companion, which children specifically little girls would relate too just based on the fact of being the same sex, Tarzan is still the main character but now a female is at his side, females can relate to her character and construct their own identity, Disney's target audience will fall into the preferred category they will enjoy the film outspokenly and not question what they watch because of their young age.

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The sequal to the famous Ffity Shades of Grey is an American erotic romantic drama film called Ffity Shades Darker, the second film to the series. The poster for the movie creates a dark sensual feeling with its grey, black and white colour scheme, the main image of the two protagonist characters (Dakota Johnson and Jamie Dornan) seems to be a picture of them whilst a mise en scene background of a ballroom gown masquerade event in the setting, they are their but maybe their minds are somewhere else based on the clear white blur surrounding them, separating them from everyone else and everything else.

As audiences will probably previsouly know that Jamie Dornan who plays Christian Grey is heavily in love with Dakota Johnson who plays Anastasia Steel, and from the picture we can see by his slanted eyes closed facial expression that he is still intoxicated with everything about her, whilst everyone has masquerade masks to cover their faces, his is in his hands barely through the slip of his fingers. A hidden message in this could be that he doesnt want to hide his feeling or emotion from the women he loves, he doesnt care if anyone else around him knows it.

He's looking into her whilse she's looking forwards to someone else with the mask over her face, this create an enigma code of mystery because of the unaswered question she creates, is she not on the same page as Christian and who is she looking at, from the way her body is position around him she seems awfully protective over Christians, audiences will know about his horrific past but it seems she's protecting him from someone that after him in the same room as her and she's looking directly at them with her arms securely around him to almost protect him.

The background colours black grey and white suggest all types of emotions and symbols, the colour black is often related to death suggesting that a death will occur in the film or death is after someone, another person trying to kill another, the colour grey creates the mood of dullness and lack of emotion but is also associated with the meanings of conservative and sophisticated, a masquerade ball can be link to such, people of high importance go to those, also can suggest that because of the colours falling closely together in the picture, his black tux and her grey gown suggest maybe death will occur at the ball. However, white symbolises purity and truth, maybe secrets are about to be told and Anastasia is the only pure thing in Christians life and which is why he cherishes her so much.

The tagline 'Every Fairy Tale Has Its Dark Side' suggest that the fairy tale of the man and women meeting with each other and falling in love is about to reach a tribulation, their tale is about to be gate crashed by something dark, thye word dark creates a sinnister feeling and a question to audiences to think what darkness are they about to cross paths with in their tale.

The title is is bold capital letters, however the word 'darker' is in a large font than the rest, suggesting that the dark side their about to embark on is big, and dangerous to them and their 'tale'.

At the bottom it shows the release date which is on valentines day, this is a marketing technique because that day is a day for couples or people to go out  and celebrate love, it will make producers more money because go to the cinemas to watch the film on valentines day will be a common thing couples do on valentines day, always being that the genre is a romantic film it links to valentines day as well.

However, not all can see this film because the film legally included the regulation for how old people must be to watch it, it was rated and 'R' movie because of its explicit sexual scenes, their target audience is 16/18 and over because of its explicit content, being an 'erotic' film, anyone under the age for sexual relations cannot go and see the movie, based on the movies past history the rating 'R' is appropriate for this film because its very sexual, the films target audience is heavily sexual people who fall into the fetish category for things such as BDSM, being that the characters are of age to such things, older people will want to watch especially if they are into such sexual things, or have read the book or seen the last movie and want to watch regardless.

On the cover, the blub is written on top of an image of Christian Grey covering Anastasias face with a masquerade mask, the can connote that he wants to protect her from that 'dark side' whilst he looks conflicted as he looks down instead of at her, his face shows confliction while hers shows determination, her mask may cover her face but her eyes are still open and she;s determined to put a stop to the darkness of their tale, hence the pitch black background their standing in, this can suggest that they dont know what is after them, but they are surrounded by this darkness to their love fairy tale. The blurb gives an insight to what the movie will be about, reveals enough to leave the audience intrigued and want to know more by going to watch the movie, because it doesnt reveal all.

It also includes a star list of all the main characters in the film, people can then know if they are familiar with any of the actors and go watch the movie to see them in it, it doesnt just have the two main characters therefore it will reach a wider audience as different people will know different characters.

The target audience will be position in more of a negotiated place, because being targetted to an older audience, they will sometimes question what they watch and having a wider audience they will get negative and positive reviews on the message of the film.

The cover also has a show of image, scenes from the film, this will give the audiences a little more insight on what will happen in the film, what to look out for and so on. Underneath shows how long the movie is which will be useful because people tend to not go for overly long films as it takes on the interest and also some of the rating the film has received being all over 5, this will catch the audiences attention because the film has high ratings, meaning its been reviewed as a great film and of quality entertainment. The movie might have been at a high age rating to watch in cinemas but on DVD its only 15, which means buying the dvd will not only gain producers more profit not just on cinema money but also people buying it on DVD because of its lower age rating meaning they attracted a wider audience by putting it on DVD because now more people can watch, especially if the couldnt watch it in the cinemas.

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The poster for this film was made really simplistic, this is because its target audience was to children ages 7-11, being that it was targeted to a younger audience, it doesnt have any semiotics because children are less likley to try and decipher a message in a poster. However the poster does have enigma code of mystery, this is because of the background setting of a full moon glistening in the dark blue sky, the colour dark blue is often associated with depth in relation to the sea and symbolises trust, loyalty and wisdom, because of this, this could link to the image of the main protagonist character which is a young viking teenaged boy named Hiccup who seems to be in aww of the animated dragon like creature as he reaches out to touch it and the dragon carries a facial expression of a smile whilst looking at the boy. A stereotypical portrayal of dragons in other films show them to be dangerous creature who breath fire, this poster breaks that stereotype because by the colour of its blue skin we can suggest that this dragon is not harmful to human beings at all, children who watch it may catch onto the concept of a dragon that is not always seen to be monstrous.

The mise en scene of the poster is in a dark setting where the boy meets the dragon, meaning its night time because that when the only time the moon comes out, this adds to the mystery of the poster because it leaves unanswered questions such as why is it night time that the boy meets the dragon and why not day time, a full moon is traditionally associated with insomnia, perhaps the boy could not sleep as it felt a connection to the dragon and went to go see for himself, however we wouldn't know unless we watch the movie to find out.

On the poster the production company 'dreamworks' who are famously known for their animation movies and storytelling, known all around the world for their work meaning a lot of people will be familiar with the company, having their brand logo on the poster tells audiences that this will be a high quality film and they know what to expect of dreamworks as their past films have lived up to expectations. A way of marketing the film, parents or older generations will feel more inclined to take their children or siblings because they know how great dreams are known for their animations.

In the title the world 'DRAGON' is in bold capital letters but also the font is in 3D, this will link to the fact that the movie is also in 3D, this will excite children more because the animations will be coming to life, knowing it will be in 3D children  will want to see it more now, producers making it 3D is a way to attract the young audience because they know it will engage them more into the film and make them feel as if the movie is real, they will interact with it more.

The poster also shows the release date, this will be beneficial to audiences such as parents who plan to take their children to watch the movie because instead of 'coming soon' they can plan when they will be free to take their children to watch it and make plans around it knowing exact when the movie will be released.

Dreamworks target audience will be position in a more preferred position when watching the film, because it is children their focus is on and they know that a younger audience is less than likely to question what they see and just enjoy what they watch.

The dvd cover is more filled than the poster, not just only showing the main protagonist, but also another character in the film and a different dragon. the background is a more vibrant colour of blue, a bright sky setting as well as more than one main image, it shows the main character riding on top of his dragon as seen in the poster and another character doing the same, this time a female. Including a female in the cover can be seen as strategic by producers to show equality in sexes between boy and girl, and also she's doing the same action as him as a type of 'girls can ride dragons too', this will appeal to little girls as they can relate to the female character.

By their facial expressions they are both seen to be enjoying flying on dragons, with excited faces, not only them but the dragons aswell seem to be in a joyful spirit right along with humans, again breaks the stereotype of dragons to be harmful beings especially to humans.

The tagline directly at the bottom says 'Spectacular! A Must See!" this is clearly a critical view a critic of the movie but in very small detail writing seen on the cover, again because children really wont pay any mind to who said it just intrigued by the positive review, the exclamation marks tells audiences the critics emotion about the film, an exclamation of how good the film was and how its a must see, the word must shows that you really need to go watch it, it  was that good that you wont be disappointed.

There not a lot of written or hidden messages in both the cover and poster and this is because of the audience being at a very young age, most children focus on the image rather than the writing and being so young they will not try to decode any message in the writing.The cover image will excite them because the two character seem to be having the time of their lives. Hiccup with one hand in the air showing his feeling of excitement and energy as a type of 'woo-hoo' when having run, with the female character behind him following in his lead of happiness flying on a dragon.

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The main cover for insurgent is a portrait image of two of the main characters in the movie, this will attract an audience because they will be familiar with protagonists of the film made before it which was Divergent. On top of the picture it says ' DVD + DIGITAL', this is a way of marketing the film further to not just be watched in cinemas for people who might not have time or have missed it, can also watch it on different platforms such as dvd and digital.

The main female protagonist Shalier Woodley who plays 'Beatrice Prior' has been in television and film for a very long time commonly known to play characters in the same genre as Insurgent such as Science Fiction and Young Adult Fiction films, audiences who are fans or these genres and familiar with her as an actress will feel more inclined to go watch the film.

The title of the film 'Insurgent' means a person fighting against a government or invading force; a rebel or revolutionary. Audiences will see this enigma code of action and take interest into the movie, to see what's going to take place in the movie because of the title will portray the movie to be filled with action, on the other hand if people don't know the definition, some will search to find out what it means to get an idea what the movie is about.

The image producer chose to use is a picture the represents action and drama. Both main characters are on opposite sides of each other in black clothing with guns in their hands. The cover is trying to tell audiences the film is about action, black nothing is usually used in action films when people are trying to be discrete, in conflict with another person or character. It shows glass breaking around them, signifying that they have possibly just broken out of somewhere through a window to escape the people their in conflict with which would explain the gun in their hands.

The title 'Insurgent' is written it bold metallic grey letters, to attract audiences because that will be the first thing they read and because of the definition it shows how the movie is a mouthful of action because its a person or persons starting a revolution, also the line goes straight through it, this can suggest the trials and tribulations that the characters will face during the revolution, that it won't be easy and there are people trying to not let it happen. By the serious expression on their faces, they both look determined and ready to undergo any difficulty.

The barcode is used by producers to tell the audience the production company of the film 'LionsGate' a well renowned established film making company known all over the world, audiences will want to watch the movie too simply because of the production company and its representation of making good quality films.

The image selected behind it shows the other characters who also play a big part in the film, it seems that they are position in hierarchy where the main character is a the front with the big machinery in her hand signifying her importance to it all and the revolution, to the characters who also play a role but not as important as her, with them standing behind her and one another. The image has a black foggy sky filled background, suggesting there will be scenes in the film which are filled with sadness, fighting and destruction even the sky is covered in black clouds, showing dark days the characters go through and buildings behind them seems to be evaporating in pieces into the sky, audiences will think why and how is it possible.

The tagline ' To save the future, they must unlock the past' multiple questions in the tagline such as why do they have to save the future, whose trying to destroy it and what can the past possibly have to do with the future their trying to protect now, the tagline is one filled with mystery and rhetorical question that audiences can only find out if they watch the movie, another way producers are trying to advertise the movie because it makes audiences want to know more and spend money to find out.

The blurb sums up what an overview version of the film is about, it enlightens the audience that based of the name, the character they've seen or heard about before is back again with her partner in crime 'Four' to help take down 'Jeanine' to protect the people she loves, it also compliments the movie 'star powered, action packed' to get audiences excited to watch it even more. The blurb has pauses in the last sentence using a dash '-' to break up sentences, dashes are used for a thrilling effect in sentences to create suspense and in the case to create the feeling of mystery and excitement, what's going to happen and why and whats the end result that will save 'ultimately the future - of their world'.
The intended audience for this film will be people who are more likely into action packed films, based on the images of guns and black clothing, however it would also target a different genre of people who like movies to do with romance and adventure of the two protagonist characters, this will target a wider audience because more people will identify themselves with their genre all in one movie this targets a more mainstream audience.

The cover and poster are both legally required to include the age rating for the film, its a movie most people over the age of 13 can see but they will still need the company of an adult because it says PG, parental guidance is necessary for the film because its content with the action and thriller. The background setting of the cover is an example of mise en scene, the building and the people position where they are show the setting of an event happening in the film.

For marketing purposes, the cover has a part where it advertises 'Digital Ultra Violet' which is where audiences can now stream and watch the movie at any time online, especially for the people who want to see the movie but dont have time. It also portrays the producers of the film and the companies on the cover, by doing so audiences who are already familiar with producers such as 'Widescreen' who are known for their cinematic images, their trade mark being on the cover of the film will show to the audience that the film is of good quality.