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Summary of the research:

According to the paragraph, Travel motivations forms an integral part of travel behaviour and has been widely researched and applied in tourism marketing strategies.It is important for tourism products such as resorts to understand the travel behaviour and more specific the travel motivations of tourists. Travel behaviour can therefore be defined as the way tourists behave according to their attitudes towards a certain product and their response by making use of the product. Travel behaviour it is important to understand how individual characteristics of a person interact with the characteristics of the situation. Motivations surface when a tourist wants to satisfy a need or want and this can be seen as a very important variable in relation to their travel decisions and the outcome of satisfaction. Travel motivations can be considered as one of the most important psychological influences of tourist behaviour. Travel behaviour and travel motivation are therefore considered as important fields in tourism. The main focus of the motives section is to explore the fundamental patterns of the travel motivations.

Target market:

Allocentric-tourists are outgoing ,self confident,and adventurous.

Pschocentric-travelers who prefer trip close to home and to seek familiar environments when     travelling.

Masculinity-A set of attributes behaviours and roles associated with boys and men.

Intellectuallism-the exercise of the intellect at the expense of the emotions.

COCHEN:TOURIST BEHAVIOUR

1.Organized mass tourist-the least adventurous and spend most of their time in their comfortable “environmental bubble” throughout their trip.

2.Individual mass tourist-they might be one person or a family ,or a company ,small group.

3.The drifter-A person who is continually moving from place to place without any fixed home or job.

4.The explorer-a person who explores a new or unfamiliar area.

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Summary of the research :

Based on the paragraph ,that I have understand in the research is travel motivations forms an integral part of travel behaviour and has been widely researched and applied in tourism marketing strategies when people to travel to new places and motivates them to visit new destinations.Certain behaviour before,after and during travelling. their behaviour behave according to their attitudes. Motivations surface when a tourist wants to satisfy a need or want and this can be seen very important variable in relation to their travel decisions and the outcome of satisfaction. Besides that, the motives for package tour travellers. Lastly, travellers attract visitors by such as resort because people are always looking for something different.

Target market :

Allocentric : allocentric is refer to a traveller who is an extroverted venture.

Pschocentric : who afraid to take risk

Masculinity : behaviour of stage tour groups offers considerable insight

Intellectualism : is a expense of emotion and visit heritage places.

Tourist behaviour :

1.oragnized mass tourist : who buys a package of holiday to a destination and prefer to travel around in large group.

2.individual mass tourist : who are independent and confident and like to try new activities

3.the drifter :try to accepted temporarily and have no planned itinerary and choose accommodation on a within.

4.the explorer : make own travel arrangements

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ALLOCENTRIC
target who like to enjoy variety of activity and event and get a thrill from the expected/ learning new thing
and experiencing exotic cultures and custom/ like to discovery new culture lifestyle and meet or interact with people from other countries.

PSYCHOCENTRIC
target who was self-inhabited/ learning new thing in a safe , more predictable environment ways / like popular and nearby location.

INTELLECTUALISM
target who more flavour to historical place with full of pass stories nor heritage sites such as war national museum.

MASCULINITY
target who active in sporting and challenging event or activities with high risk of having damage cost.

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COHEN ( 1972 )
The organised mass tourist
who buy a package holiday to a popular destination and largely prrfering to travel around with a largr group of other tourist, following an inflexible predetermined itinerary.

The individual mass tourist
buys a looser package that allow more freedom.

The explorer
make his or her own travel arrangements and set out, consiously, to avoid contact with other tourists.They meet out local people and expecting a certain level of security and confort.

The drifter
try to become accepted , albeit temperory , as part of level community.They have no planned itinerary and choose destination and accommodation on a whim.

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summary
Travel behaviour refers to the way in which tourists behave according to their attitudes before, during
and after travelling. Knowledge regarding travel behaviour can assist in marketing and product
planning and development which can increase the number of visitors to tourism products such as
resorts.The purpose of this study was to determine the travel behaviour and more specifically the travel motivations of tourists visiting resorts. The results indicated that the main travel motivations are resting and relaxation, enriching and learning experiences, participation in recreational activities, personal values and social experiences.Travel motivations forms an integral part of travel behaviour and has been widely researched and applied in tourism marketing strategies. The need to see the unseen and know the unknown drives people to travel to new places and motivates them to visit new destinations tourism products such as resorts to understand the travel behaviour and more specific the travel motivations of tourists, as it may assist in product development, improved marketing strategies, enhanced service delivery approaches and the creation of a competitive  advantage.Tourist is the direct result of interaction between certain personal and environmental variables on a continuous basis.Tourist behaviour also defined as the way tourists behave according to their attitudes towards a certain product and their response by making use of the product.Travel behaviour it is important to understand how individual characteristics of a person interact with the characteristics of the situation, therefore understanding the positive and negative evaluative factors influencing destination choices of the tourists.

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Cohen:
1) The drifter : tries to become accepted as part of local community its have no planned itinerary and choose destination and accommodation.
2)The explorer : makes his or her own travel arrangements and sets out, consciously to avoid contact with other tourist
3)The indivual mass tourist : buys a looser package that allows more freedom.
4)The organized mass tourist :  who buys the package holiday to a popular destination and largely prefers to travel around with a large group.

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Summary:
According to the research,  Resting and Relaxation delivered the highest mean-value: 3.63. This implies that resting and relaxation are the two single most important motivators for tourists travelling to resorts, whereas Factor 3 delivered the lowest mean-value, indicating that personal values, such as spending time with family and friends and travelling for security reasons are the motivators which have the least impact on tourists‟ decisions to travel.

Target Market:
1. Allocentric-  tourists who try new things, they don't like things being organized or planned and they do not return to the same destination, they like being adventurous
2. Psychocentric-  tourists who like things being planned and they are afraid to take risks, they often travel to places they are familiar with
3. Masculinity- tourists who like to involve in adventurous sports and activities.
4. Intellectualism- tourists who like to visit historical and heritage sites.

Cohen- Tourism Behaviour:
1. Organized mass tourism- prefer a package holiday to a popular destination with large group of tourists
2. Individual ass tourist- prefer free and easy itinerary
3. The drifter- wanted to be accepted as part of local community but no planned itinerary.
4. The explorer-  self travel arrangement to meet local people, but avoid contact with other tourists.

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1)Travel behaviour refers to the way in which tourists behavior according to their attitudes before, during and after travelling. Knowledge regarding travel behavior can assist in marketing and product planning and development which can increase the number of visitors to tourism products such as resorts.

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Define following types of tourist behaviour as mentioned by Cohen
1. Organized mass tourist
2. Individual mass tourist
3. The drifter
4. the explorer

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Based on class presentation, who is target market for :
1. Allocentric
2. Pschocentric
3. Masculinity
4. Intellectualism

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Based on article journal : Travel Motivation and Behaviour, do a summary.

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Cohen :
1)Organized mass tourist
- Who buy a package holiday to a popular destinations and largely prefers to travel around with a large group of other tourist following an inflexible predetermined itinerary. in general such tourist tend not to stay far from the beach or their hotel.

2)Individual mass tourist
- buy a looser package that allow more freedom for example a fly-drive holiday

3)The Drifter
- Tries to become accepted, albeit temporarily, as part of the local community, Drifters have no planned itinerary and choose destinations and accommodation on a whim.

4)The Explorer
- Make his or her own travel arrangement and sets out, consciously, to avoid contact with other tourist.

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1) Tourist Behaviour is study of why people buy the product they do, and how they make their decision

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1.An empirical survey was conducted at a South African Resort. A questionnaire was developed by
analysing similar previous research studies and the questions asked were descriptive of nature. Two
surveys were conducted for the purpose of this research study. The first survey took place at the resort, situated in KwaZulu-Natal.
2.The main focus of the motives section is to explore the fundamental patterns of the travel motivations
indicated by means of a factor analysis. For the purpose of this study, the Kaiser-Meyer-Olkin measure
of sampling adequacy and the Barlett test of sphericity were examined and used in order to determine the suitability of principal components analysis.

c.Check passport
Be punctual

d.The tourism that want to explore all the world for

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a.Travel behaviour refers to the way in which tourists behave according to their attitudes before, during and after.travelling.
b. Tourists are subject to certain behaviour before, during and after travelling.
c.The second survey took place in December when questionnaires were distributed by means of email.
d.Tourists were identified by making use of the database, selecting tourists who visited the resort during the December school holidays.
e.The purpose of this research study was to determine the travel behaviour with specific reference to travel motives of tourists to a South African resort.

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1- tourist behaviour is the type of tourist which having so many different behaviour. It will ease Travel agent to make packages to customers.

2. A) Allocentric: adventures
B) psycocentric: familiar destination
C) masculinity: h
D) intellectualism: historical tour

3) a) organised mass tourism: institutionlised tourism
B) individual mass tourism: institutionlised tourism
C) the drifter: non institutionlised tourism
D) the explorer: non institutionlised tourism

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Travel behaviour refers to the way in which tourists behave according to their attitudes before, during
and after travelling. Knowledge regarding travel behaviour can assist in marketing and product
planning and development which can increase the number of visitors to tourism products such as
resorts. Tourists are subject to certain behaviour before, during and after travelling. This is conceptualised as travel behaivor.An empirical survey was conducted at a South African Resort.The purpose of this research study was to determine the travel behaviour with specific reference to travel motives of tourists to a South African resort.

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1. Travel behaviour show to the way in which tourists behave according to their attitudes before, during and after travelling. Knowledge regarding travel behaviour can assist in marketing and product planning and development which can increase the number of visitors to tourism products such as resorts. However it was found that very little research has been conducted regarding the tra vel behaviour of tourists visiting South African resorts. The purpose of this study was to determine the travel behaviour and more specifically the travel motivations of tourists visiting resorts . Research and investingation was conducted by means of the distribution of ques tionnaires. The results indicated that the main travel motivations are resting and relaxation, enriching and learning experiences, participation in recreational activities, personal values and social experiences. These results indicated similarities with the findings of previous research studies.
2. •allocentric: collectivistic personality attribute whereby people center their attention and actions on other people rather than themselves.
•pschocentric: travelers who prefer trips close to home and to seek familiar environments, such as hotel chains with which they are comfortable, when traveling.
• masculinity: men that involved in tourism
•intelectualism: tourist that like historical place
3. 1: buy a larger package
2: buy a loose package that more flexsible
3: make own travel arrangement and set up
4: no plan itinenary and choose accomdation and destination