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Apple is dedicated to making innovative, high-quality products.

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Strategic marketing planning involves setting goals and objectives, analyzing internal and external business factors, product planning, implementation, and tracking your progress

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Each Apple product complements the others and work within the same ecosystem, so customers tend to stay with the brand, creating loyal consumers.

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Apple’s competitive advantage is driven by its commitment to understanding customer needs, focusing on the products that are core to its mission, and fostering a collaborative work culture.

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While Apple offers a range of products, it values premium pricing and relies on strict guidelines for distribution.

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Apple usually is first to the marketplace with new products and the company relies on brand loyalty from existing customers as a strategy when launching new products and services.