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an appeal to the credibility/trustworthiness of the speaker

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Michael Jordan is being used as a credible source to promote a sports drink. If you want to be the athlete Michael Jordan is, drink Gatorade.

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an appeal to the emotions of the audience

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Nike, a well known brand, is attacked in this poster that shows a child making the shoe in a work shop. This slavery of the child being forced to work should cause sympathy and outrage in the audience.

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an appeal to logic

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This information sheds light on just who is affected by sexual assault. With all these statistics, one should logically assume that sexual assault needs to be paid more attention to.

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a way of describing a persons willingness to love or defend their country

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This cruel and humiliating image of this poor dog is unfortunately an example of patriotism, dying their dog the colors of the American flag. Someone loves their country more than their pet.

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tactics that are used to create fear in the audience; this fear should help to persuade the audience

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The fear being emphasized here is the idea around euthanasia of ending someone’s life/pain in the hospital. Do you not care about your loved one enough to stop their pain?

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the intentional repeating of words or phrases

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This speech given by the activist Emma Gonzalez is calling out the government and their actions towards gun violence, using the repetition unifying phrase, “We call BS”.

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questions that do not require an answer

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As Garfield is a comedian in this comic strip, he’s asking a rhetorical question to open up his act, where his question shouldn’t be answered.

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a remark that usually has a different meaning than what is being said

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The woman is making fun of this man by using sarcasm when he tries to hurry up the elevator. Obviously, this goes over his head.

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an indirect reference to another literary work or to a famous person, place, or event

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As the picture explains, the movie scream used the painting of the scream as an indirect reference that inspired the villains mask.