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http://smallbusiness.chron.com/advantages-disadvantages-internal-recruitment-11212.html

The article shows the potential outcomes of both internal and external in a way that is understandable and credible.

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Advantages / Disadvantages of internal /external recruitment

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Advantages / Disadvantages of internal /external recruitment

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I believe the points outlined in the link I have shared show most common pros and cons of both internal and external recruitment, I feel especially within a small team environment such as a restaurant/ cafe, where you have multiple staff carrying out the the same duties it would be easy for   internal conflict to arise, when there is an opportunity for promotion. In saying of all that   , internal promotion opportunities may motivate staff to work harder.

Advantage point of external recruitment , new blood can be could for business with new/ different ideas, energy flowing into your business and can also revive a tiresome team.
Disadvantage being the cost involved and time with recruiting externally, and hoping that they will stick around.

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As with most small business management decisions, there are pros and cons associated with various employee recruitment methods. Before you decide on whether to recruit internal or externally, take into consideration your corporate culture, the scope of the job in question and your need for diversity and new ideas versus stability and continuity.

The Advantages of Internal Recruitment

When you hire from within, you have a good idea about the person you're hiring. You're already familiar with the candidate's work ethic and approach, and the existing employee is already familiar with the ins and outs of how your company runs. While there will be a learning curve, the on-boarding process is likely to be faster with an existing staffer than with an outside hire. Other benefits of hiring from within include:

Increased morale and retention. Other employees see there is room for advancement and reward for a job well done.

Continuity of operations. Chances are that an internal employee can transition into the new role with minimal downtime.

Less paperwork. While there will be some HR forms to change, you won't necessarily have to issue new passwords, keys, insurance and tax paperwork to get the staffer up and running.

In a small operation, keeping things all in the family can help create a sense of security for other employees, and even increase productivity.

The Disadvantages of Internal Recruitment

Sometimes, you just need new blood - a fresh perspective or outlook on how things are done. In some instances, it may simply be practical to hire from the outside, particularly if you're looking for a specific skill set or qualifications that just don't exist in your current talent pool. Here are a few other downsides to internal recruitment.

Potential animosity among the ranks. If you run a small operation and promote one person over another, it can create discord in the workplace that affects everyone.

Stagnation. If everyone operates on the policy of "That's the way we've always done things," you run the risk of maintaining a status quo that doesn't allow for new ideas or direction. This can put you at a competitive disadvantage.

Lack of diversity. It may be time to bring someone of a different background, gender, age or ethnicity into the workplace to bring new perspectives to your business.

Making the Decision

You don't have to have a hard-and-fast rule for how you hire. Consider opening positions to both internal and external recruits. Using this approach, existing staffers recognize it's an even playing field, while also understanding they need to "wow" you with something other than their same old routine. You'll also get a chance to see what the external talent pool looks like. You may find a wealth of qualified candidates with exciting new ideas, or you may find your next new shining star is right in your own backyard.

Integrating a Newcomer

If you ultimately decide to hire an outsider, take care to find someone who is a good fit in your existing corporate culture. If you have a small, tight-knit staff, bringing in new ideas to generate enthusiasm and spur new ideas is the goal - you don't want to intimidate or alienate your existing staffers. Show your employees a little extra love by expressing your appreciation for their contributions, and encourage them to welcome and integrate the new staff member. Explain that you want everyone to be willing to sharing new ideas and approaches with an open mind. Team-building activities can be good for bringing a new person into the fold.

Hiring from Within

If you opt to hire from within, do so in a calculated way. Lay out specific expectations for the new role just as you would for a new hire. Keep an eye on the dynamics of the rest of your staff, particularly if you're promoting one cohort to a supervisory role over former colleagues. There's a potential for jealousy or resentment, which can be couched by clarifying roles and expectations.

Capitalizing on Internal Hiring

Turnover can be tough for a small business, simply because you may have valued long-time staffers who go elsewhere for no other reason than they have no room for advancement. When you do promote from within, do it with an air of appreciation and an eye on helping your staff members professionally develop in a way that's mutually beneficial. This will help cultivate loyalty among your ranks.

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Advantages & Disadvantages of Internal Recruitment

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As with most small business management decisions, there are pros and cons associated with various employee recruitment methods. Before you decide on whether to recruit internal or externally, take into consideration your corporate culture, the scope of the job in question and your need for diversity and new ideas versus stability and continuity.

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https://www.coburgbanks.co.uk/blog/attracting-staff/internal-recruitment-10-pros-and-cons/
advantage it will improve your employer brand, as perople are always looking to the future. disadvantage, it could cause internal conflict

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https://www.naturalhr.com/blog/pros-cons-recruiting-internally

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Advantages and disadvantages of internal recruitment?

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Advantages and disadvantages of internal recruitment?

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https://www.breathehr.com/blog/advantages-and-disadvantages-of-internal-recruitment
Advantage; your promoting someone in your business who earn it, by working with you for number of years or work there way up the ladder from nothing.
Disadvantage; is that someone outside the business could be more better suited for the position.
Ginette.

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While internal recruitment can save time, money and boost staff morale - it can keep ideas stagnated that can put you at a competitive disadvantage. External recruitment can bring diversity, fresh ideas and news perspectives to the business