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Artist Marketing Manager

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Fender Musical Instruments Corporation ("FMIC") is located in Hollywood, CA. Our brand mission is to serve players at every stage with products and brand experiences that fuel the pursuit of musical expression.

An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument, it's a cultural symbol that resonates globally.

We are looking for a talented Artist Marketing Manager - Urban to join our global marketing team. Artists are the foundation for everything we create and our goal is to become best-in-class marketing partner to current and emerging Urban artists who are driving guitar forward in music and culture. Based in Hollywood, CA, the ideal candidate will blend their passion for music with their proven ability to: identify and build highly effective relationships with artists, managers and influencers; expand artist adoption; and support the development of integrated marketing initiatives and programs that elevate the artist and create demand.

About the Job:

Identify and nurture effective relationships with current and emerging Urban artists, based on the highest levels of integrity and collaboration, to support them in their musical journey, expand Fender's presence in Urban music and elevate guitar in music & culture.

Provide best-in-class support to Fender artists at every stage, ensuring the right product is with the right artists, in the right place, at the right time.

Partner with global & regional marketing teammates and product teams to introduce new & emerging artists to the brand, provide strategic insights, guidance and align artists with key Fender product launches, product lines and marketing initiatives.

Work closely with artists' management teams and marketing partners to drive strategic planning and identify opportunities to grow the visibility and co-marketing potential of Fender artists and properties (Fender.com, social media, content, etc.).

Work closely with Fender marketing teammates to elevate Fender artists with consumers, media and influencers, via artist- and brand-right marketing strategies spanning product, content, pr, social, grassroots, events, album/song launches, collaborations and giving.

Drive growth and engagement of both Fender's and the artists' social channels via brand-right marketing strategies that elevate the artist and inspire / engage players and fans.

Contribute to the progression and execution of a Fender grassroots artist program aimed at supporting early-stage and emerging regional & local artists.

Generate content and business relationships that contribute to other areas of company growth (media exposure, web traffic, consumer data, digital subscriptions, etc.).

Manage high-level planning and negotiation of any artist related events, collaborations and/or sponsorship agreements.

Travel, as needed, to key cities to support the development of an effective network of trusted influencers and advisors and to support critical Fender artist programs.

Establish Los Angeles and the Hollywood, CA office as a global hub for Urban Fender artists.

What You Need:

Minimum 5-7 years of music, recording and entertainment industry experience, or 5-7 years working directly with artists at a brand or agency with a direct focus on identifying and supporting artists to build marketing and/or grassroots programs.

Proven track record of successfully collaborating with multiple emerging and high-profile music artists, songwriters, entertainers, celebrities and influencers.

Active and willing network of managers, agents and influencers in music & recording.

Musical instruments background a plus, with some level of proficiency on guitar or bass.

Demonstrated capability to develop, implement, and execute strategies that align with company marketing efforts and other marketing disciplines including PR, Social Media, Content and Retail/Events.

Current with digital marketing best-practices across content, social/shared and owned.

Demonstrated experience utilizing digital communications & social media tools to build relationships, and identify and support emerging online artists.

Strong written, verbal and presentation skills.

Self-starter, able to build a plan, communicate a plan, execute and evaluate/report.

Team-player and collaborator, motivated to create wins for the artist and the team.

Bachelor's degree in Marketing or Business preferred, but not required.

Appreciation for, and working knowledge of, Fender's unique position in music & culture

About Fender Musical Instruments:
Fender Musical Instruments Corporation (FMIC) is one of the world's leading musical instrument manufacturers, marketers and distributors, whose portfolio of brands includes Fender®, Squier®, Gretsch®, Jackson®, EVH®, Charvel® and Groove Tubes®, among others. For more information, visit www.fender.com. FMIC offers a competitive benefits package which includes medical, dental, 401(k), paid time off, and an equipment purchase program to help you get the band back together. Fender Musical Instruments Corporation is an equal opportunity employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, disability, veterans' status, sexual orientation, or any other protected factor.

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Fender Musical Instruments Corporation ("FMIC") is located in Hollywood, CA. Our brand mission is to serve players at every stage with products and brand experiences that fuel the pursuit of musical expression. An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage.

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