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Description: Using imaginative and whimsical descriptions to create and support ideas. Taking words like “energy” and using them in a different way to contort the users’ way of thinking.

Connection: The concept of circulation of energy is the primary principle of traditional Chinese medicine. Below is a picture featuring the different "channels of energy" in the body, used for this type of healing. It is connected to the red flag, mystical energy, because in science there is no way to measure this type of energy in the body.

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Description: Using specific terms to make products appear to be used with ingredients that are from nature that are not artificially made. The idea that because it is natural, that it is good for you and will help you.

Connection: The picture below is connected to the all natural red flag because it's a stamp of approval that literally means nothing. Any company and any product can claim it is "all natural", without having any sources or proof to back it up.

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Description: When someone tries to get people to agree with their argument or product by appealing to a supposed authority figure who is not really an expert, but just appears to be.

Connection: The website attached is connected to the red flag, appeal to authority, through the idea of celebrity endorsements and how misleading they can be. Just because a celebrity is in an advertisement, doesn't mean they have any idea what they are talking about, or the products they are supporting.

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It is common to see celebrities endorse products without having ever used them or even without knowing about them. Pierce Brosnan, globally known as James Bond, "007", from some of the most loved films in the British series of spy films based on the fictitious character of MI6 agent by the same name, has become the latest addition to the beleaguered league with his 'classy' endorsement for "Pan Bahar" - Pan Masala. He has expressed his distress for letting his image be used in a product that is notoriously popular in India due to its adverse effects on health. It is believed that using a product like Pan Bahar regularly can lead to cancer as well. One question that is being asked now is why has the famed actor expressed an apology. Is it because he did not read the whole agreement carefully when he signed it; or because his endorsement has caused his image to take some significant beating?
Was he misled?
A third possibility is also doing the rounds - was the former "007" misled? The television and print ads featuring the actor started to appear from earlier in October 2016 and ever since he has been criticized heavily in various quarters, with social media (read Twitter) being the most prominent name in this case. However, in a statement that appeared on October 21, Brosnan did clarify that he was led to believe that Pan Bahar was a tooth whitener-cum-breath freshener. It is here that one needs to ask why did he or his agency not find out about the product on the Internet. A simple Google search would have done the trick and saved everybody the trouble; yes, including the Twitteratti. Why, in the least, did he not taste it himself once before promoting it so cockily?
Dispute with Pan Bahar
Brosnan has already asked his image to be dropped from the said adverts - from both Print and TV - but Pan Bahar makers have made it clear that there has been no contract infringement in this case so far, stating that the star was fully aware of what he was endorsing. Brosnan said in an interview given exclusively to People magazine that he had only signed on for the mouth freshener, but his image was used for all their products including the ones containing tobacco - something he had not signed for. Pawan Jain, a director of Pan Bahar, has, in a statement, said that Pan Bahar and Pan Bahar Crystal Masala do not contain tobacco and that the brand itself does not have any tobacco-based product. However, even without tobacco its products can cause cancer among people.
Responsibilities as a celebrity
No matter what he may have said, it does bring up a critical question that has perhaps been asked for ages - should celebrities not be more responsible when it comes to endorsing a product? Always, is the answer. Should they not ask more questions about the product that they are being asked to lend their likeness to? Always. This seems to be something that escaped the attention of Brosnan. Then, there is the question of being responsible - ethically and morally - for what they are selling to millions of people.
Reaction of Piyush Pandey
Piyush Pandey, Creative Director and Executive Chairman of Ogilvy & Mather (India and South Asia), feels that the apology from Brosnan appears to be a sorry excuse and lacks utterly in conviction. While the public might be divided in its opinion on this, the Government of India certainly wishes that celebrities are more responsible when it comes to choosing such ads. It feels - and rightly so - that celebrities have the power to bring about major changes in the society and as such they need to be more responsible in their choices and actions.
Punitive steps?
The Indian Government has recently accepted the suggestions from a parliamentary panel regarding misleading adverts featuring celebrities. This happened a few months back and if the suggestions are implemented, then stars appearing in such fraudulent ads with bogus claims could find themselves in jail for five years or part with INR 50 lakh. Now, the question that needs to be asked is if the government is going after these stars since they are perceived as "soft targets". Perhaps, it might not be wrong to assume that the government is asking celebrities to assume a greater degree of responsibility with regards to their choices considering the overall effect they can have on the society. At the same time, perhaps, it is also asking companies and ad agencies to be careful when they promote products to not make false claims. The said amendment to the Consumer Protection Act also shows the effect that celebrities have on the society. Under normal circumstances the government would not come forward and ask the society to maintain certain moral and ethical levels. However, when eminent individuals such as film stars misuse the power they have over the vulnerable common people, the state has no choice but to step in and correct the situation.
What's actually happening?
Film stars in India are known to first appear in misleading advertisements and on top of that they keep associating themselves with the brand by not disavowing or dissociating from it when such products prove to be faulty and harmful. There are instances such as Shah Rukh Khan, who endorses any and everything under the sun and is quite proud about it, and MS Dhoni who had endorsed the real-estate brand, Amrapalli in the past. There are, however, several celebrities who have refused to endorse products in case they are dodgy. Govinda is one such example. He is said to personally use a product before actually promoting it. There are film stars who have stakes in the product they are endorsing. Some examples are Virat Kohli (Wrogn), Deepika Padukone (All About You in Myntra), and Karishma Kapoor (Baby Oye). The ownership ensures that when they are endorsing a product they have some investment in the same - it's not a mere lip service that they are being paid to do.
(Disclaimer: The image/logo/brands used in this image are property of their respective owners and used here for identification purpose only. In no way use of these names/logos/ brands imply endorsement from or association with this website.)Read More: Top 10 Celebrities and the Brands they Endorse
2016 Bollywood Movies Review
Top 10 Bollywood Movies of 2016 (so far)
2015 Bollywood Movies Review
15 Bollywood Dialogues Fit for Real-Life Situations
History of Indian Cinema
Ten Most Popular Shooting Locations of Bollywood
Highest Bollywood Grossers and Best Songs of 2015
Tollywood to Bollywood - Hindi Remakes of South Indian Movies
Famous Celebrities Who End Their Life

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Celebrity Endorsements: Biting Off More Than One Can Chew?

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It is common to see celebrities endorse products without having ever used them or even without knowing about them. Pierce Brosnan, globally known as James Bond, "007", from some of the most loved films in the British series of spy films based on the fictitious character of MI6 agent by the same name, has become the latest addition to the beleaguered league with his 'classy' endorsement for "Pan Bahar" - Pan Masala.

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Description: Products that play into someone’s support of political, cultural and/or religious beliefs. People will blindly follow any sort of higher power that they believe in.

Connection: Faith healing is healing achieved by religious belief and prayer, rather than by medical treatment. Below, the youtube video connects to the red flag, ideological support, through Derren Brown exposing the lies of "faith healing", and how people believe these "miracles" are actually happening because of their religious beliefs.

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Faith Healers Tricks Exposed! - Miracles For Sale

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Post #10 Critical Thinking Process Question Responses

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Post #10 Critical Thinking Process Question Responses

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Description: Ancient wisdom is the belief that because things were done one way in the past, that it would still be relevant today. Science and humanity have come so far, it would be senseless to believe that just because something was applicable so many years ago, that it would still be useful today.

Connection: The website link below demonstrates the red flag, ancient wisdom, because it delves into the ancient medicinal system from India that promotes healing and living disease free.

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5 Essential Ayurvedic Remedies for Healing & Living Disease-free

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5 Essential Ayurvedic Remedies for Healing & Living Disease-Free Discover How to Apply Triphala, Shatavari, Gotu Kola & More A Free Video Event With World-Renowned Ayurvedic Herbalist and Teacher K.P. Khalsa

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Description: A phenomenon with no current explanation or scientific proof, so we create our own explanation for its reasoning.

Connection: The website below showcases ten different times people blamed unexplainable events on nonsensical ideas. This is in direct correlation with the reason for belief, unexplained, because rather than try and understand scientifically what is going on, we assign unimaginable ideas
to explain things for us.

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The world is full of mysteries, and the human race loves nothing better than to find answers to them. Frequently, though, the answers aren't as popular as the mysteries themselves, and people will just continue right on believing, even when the evidence is right there, why don't you just look?! Just look, you bastard!

The Mystery

There have been numerous reports of cattle mutilation -- that is, unexplainably dead cows turning up with odd wounds that look to be surgically precise. Their bodies have been split open, and the soft organs inside have been removed. Their eyes, tongues, genitals and anuses may also have been removed. But the most unusual element of all, and the thing that really sets off the Crazy Alarms in people's heads, is that the bodies are always mysteriously drained of blood.

Clearly, it's vampires. Or else aliens are doing it to study the cows. Maybe satanic cults are committing ritualistic sacrifices. No, wait: It's unseen monsters like El Chupacabra that are feasting on the livestock!

Well, something is happening, goddamn it.

The Solution

In the 1970s, the ATF and even the FBI investigated the cattle-mutilation phenomenon. Their results? They found no evidence of anything other than natural causes and the occasional psychopath. No cult activity, no aliens, no monsters.

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10 Famous Unsolved Mysteries Easily Explained by Science

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The world is full of mysteries, and the human race loves nothing better than to find answers to them. Frequently, though, the answers aren't as popular as the mysteries themselves, and people will just continue right on believing, even when the evidence is right there, why don't you just look?!

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Post #8 Reasons for Belief: Patternicity

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Post #8 Reasons for Belief: Patternicity

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Description: We create signification out of the sequences and connections we see and hear, based on our own beliefs. Our minds evolve patterns to make these connections.

Connection: Below is a youtube video of a few EVP (electronic voice phenomenon) recordings. This is connected to patternicity because if you are trying hard enough to hear actual voices and words from your recordings, then virtually any sound can meet that expectation. People want to believe in paranormal activity so badly, that they create something out of nothing.

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Post #7 Reasons for Belief: Emotional Connection

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Post #7 Reasons for Belief: Emotional Connection

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Description: To seek meaning from something unexplainable due to our emotions. We will believe in something if it adds more emotional value or meaning to our lives.

Connection: The photo below is of a guardian angel, protecting two young children. This relates to the reason for belief, emotional connection, because guardian angels are not scientifically proven to exist. However, we attach ourselves to the idea of them for our own peace of mind, to make ourselves feel better as we journey through life.

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Created and written by Jessica Chappell and Alisha Ross