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https://www.supercall.com/culture/best-alcohol-commercials

This is an advertisement for Heineken Beer. The target audience for this ad is college students and adults that drink beer. This ad does appeal to me as an undergraduate female. It is cleverly thought up and draws your interest. I don't believe gender really plays into the target audience since the main idea behind the ad is just dropping a case of Heineken and different groups get interrupted from their tasks because they hear the crash as well. The textbook talks about how alcohol is a social lubricant (pg 199). At the end of this commercial a blank screen is displayed with the words "it's all about the beer". I feel like this projects the idea that beer is an essential part of social gatherings, like the textbook was talking about.

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https://www.youtube.com/watch?v=arRDp2cc7FE

This is an advertisement for Dos Equis beer, featuring Les Miles. The target audience for this ad is college students, specifically those interested in tailgating, games, and everything that comes along with the football season. Even though I wouldn't typically drink Dos Equis, this ad does appeal to me as a undergraduate college student who enjoys football. It has a stronger appeal to my male friends than it does to me, so gender does effect the amount of influence this advertisement has on a college student. This advertisement and others like it seem to be very influential to their target audiences, as "alcohol consumption by college students and its negative consequences are arguably on the rise" according to page 211 of the textbook.

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https://www.youtube.com/watch?v=D8Cb5Wk2t-8

This is an advertisement for Bud Light beer that was aired during the Super Bowl. This commercial mimics the TV show, Game of Thrones, where there are a row of people sitting at a table, and are approached by people of lesser value than them with alcohol. The first two people bring them a case of Bud Light, and the royals sitting at the table chant, "Dilly Dilly." The third person brings them a bottle of liquor and the royals get him escorted out by security. I think the target audience for this ad is people who are 21+ (male or female), who enjoy drinking beer and are familiar with Bud Light. As an undergraduate, who is not 21, this ad does not appeal to me because I am not of legal age to drink alcohol. On page 200 of the textbook, I found it interesting that people associate alcohol with social settings and you are more likely to be accepted if you drink. According to this ad, people who brought the royals alcohol that was not Bud Light were not accepted, but people who brought them Bud Light were congratulated and given a cheer.

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https://www.ispot.tv/ad/ddOe/truly-spiked-and-sparkling-paddle-board

This is a Truly Spiked & Sparkling commercial that aired in 2017. This commercial opens with many young men and women paddle boarding and then splashing each other as the voice-over begins. They mention how the drink is only 100 calories and is "truly refreshing". I think the target audience is for people under 30 because in the ad they mention it's a drink for people who want to live their best lives. In todays's society many younger people are focusing on their diet and what they put into their body. Knowing that this drink is 100 calories would most likely entice them to try it. As an undergraduate female, this ad appeals to me because it looks like the paddle boarders are having fun and living life to the fullest. Who wouldn't want to do that? They also have a seen of people putting all their cans in the middle, as if someone was saying "cheers!". This make me think that drinking Truly's would bring my friends and I together after work or when catching up. One thing I found interesting in my reading was that alcohol does not help your sleep, it actually makes your sleep more restless (217).

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https://www.youtube.com/watch?v=uRzRZtVJwMg

This is a Michelob Ultra Commercial which was aired at the Super Bowl in 2017. The commercial begins with several people who are in great shape and intensely working out. After they are done, they all enjoy a beer and are laughing, having a great time. This commercial targets a large audience of people who enjoy drinking and can still have the same enjoyment with fewer calories and carbs, ultimately allowing them to stay in shape. This large audience can range from all ages as there is no limit to the age of a person trying to stay in good physical shape. The commercial mentions the health facts of 95 calories and 2.6 g of carbs which is much less than most beers. Despite the fact that I am underage and not a consumer of alcohol, this ad does appeal to me. I am someone who enjoys working out and staying fit and would like to enjoy a beer with friends after working hard and not having to feel guilty. As written in the text, "Social psychologists refer to the perception of alcohol as a social lubricant. This term implies that drinking is misconceived as safely promoting conviviality and social interaction..." (199-200). This relates to the commercial as people are all drinking together and being social. As long as the beers are consumed responsibly, they can be treated as a social norm and everyone can enjoy themselves as depicted in the commercial.

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https://www.youtube.com/watch?v=dlNO2trC-mk

The commercial I chose was for Budweiser and it first was shown in the 2014 Super Bowl, I believe. I feel like this ad is trying to target a large range of people because it is not solely centered on alcohol but rather on the heartwarming relationship of the famous Budweiser horses and small puppy. The ad shows a small puppy who decides to become friends with the famous horses, but soon the puppy is adopted and separated from his best friends, however the horses end up getting out and stopping the driver of the car taking the dog away. In the end, the puppy and the Budweiser horses get to stay together.  I feel like the ad grabs such a wide range of people because most people in this country seem to have a ton of affection towards dog, and especially puppies. The ad makes the viewer want to watch the whole commercial because you want to see what happens in the end for the small puppy. This ad does appeal to me as an undergrad because I love puppies. I remember this commercial from 2014 specifically because of the puppy. One interesting thing, I learned from this week’s reading was the chart on page 245-247 regarding minimum drinking age, that only about seven countries have 21 as their minimum drinking age. From the chart I learned that majority of the countries have theirs set at 18 (p. 245-247), and this made me wonder if we lowered our drinking age in the United States if the underage drinking would decrease?

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https://www.youtube.com/watch?v=JJmqCKtJnxM

The commercial I chose was the original budweiser "wasssup" commercial from about a dozen years ago. I know that this is probably the dumbest commercial ever made, but I think it's hilarious. This commercial is definitely tailored towards younger men probably ages 16-30. As a guy in college, my friends and I all think this commercial is funny despite how dumb it is. The reason we probably find it funny is because this is how guys act most of the time after having a few budweisers. To connect this commercial to the reading in chapter 7, the short term effects of alcohol are being euphoric, friendly, and talkative despite your social situation. This means that you might do and say things after drinking that would sound kind of weird if you were sober. I know there are a lot of things people do and say within their friend groups that are only funny when you have a few drinks in you, just like in this commercial. In the other section of the reading, I was surprised to see that people can be genetically predisposed to alcoholism because certain genes are linked to increased consumption and diminished hangovers.

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https://www.ispot.tv/ad/w4NY/white-claw-hard-seltzer-like-nothing

The commercial that I chose was for White Claw Hard Seltzer. I believe the target market for this ad is active men, 21-28. I believe this because this is a beverage typically targeted towards women, and this ad is trying to break that mold and also appeal to men. This ad does appeal to me as undergrad because I see the product begin to be pushed more towards males. I thought the quote from page 199 was interesting, "Social Lubricant implies that drinking is misconceived as safely promoting conviviality and social interaction" because White Claw's have become very popular on campus and can certainly be seen as a "Social Lubricant" at MSU. While White Claw's don't have an exceptionally high alcohol content, like all alcohol they can be dangerous and certainly unsafe if consumed in high quantity.

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https://www.youtube.com/watch?v=mN4JWnTOSmg

This commercial is for Drakes Virginia Black Whiskey. I think the advertisement is trying to target a wide age range. It shows Drake drinking the whiskey, but then also shows his father drinking the whiskey. I believe they did this to show that it is a drink for anyone. I also think that by featuring Drake in the ad they are trying to sell the whiskey specifically to his fans as part of his "brand". Although the ad didn't make me want to go out and buy the whiskey right away, I will admit, it did tempt me to try it. I think the reason why is because when you see an entertainer making a product such as whiskey, you are curious to see if it is any good. What I found interesting from this weeks readings was how different cultures define being a "problem drinker" differently For example, in Poland a loss of productivity tends to demonstrate a drinking problem. This is compared to Californians who tend to label a drinking problem once someone drinks and drives.

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https://www.youtube.com/watch?v=otCxSnu_HXA

This commercial is for Budweiser from the Super Bowl a few years back. The target audience of this advertisement seems to be more of a family-oriented advertisement. It doesn't show drinking or getting drunk, just the Budweiser logo and the famous horses. As an undergraduate female, this ad appeals to me. It feels peaceful with the nature scenes and the music in the background. One thing that I learned about alcohol in the textbook is the idea of alcohol as a social lubricant (pg. 199). It is known that alcohol is often consumed in social places, but to see evidence that advertisers will promote drinking alcohol as if it were water or pop was something I had never thought of before. This definitely is exemplified in this advertisement. There is no discussion of the negative effects of alcohol, only warm and happy feelings that come from seeing animals and a happy ending.

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The commercial I chose is the Bacardi Island commercial. The target audience seems to be individuals in their late teens to mid 30's. I decided this because the ad starts off saying "it's Saturday morning and I just got paid" which commonly motivates people in this age group to drink because they got a little extra cash to spend.
This ad does appeal to me as an undergraduate female because it shows many people my age enjoying a good summer night. It also shows many groups of friends coming together in a setting that isn't necessarily family friendly. This is basically what college is, and it appeals to many college kids and the activities they participate in during spring break, and the summer.
A fact that stood out to me was the distinction between wet and dry cultures. The book describes wet cultures as ones where alcohol is integrated into daily life and activities. It is widely available and accessible. Typically these countries tend to be european countries bordering the mediterranean (p. 246). This relates to the commercial, because the setting looks like a Mediterranean island country, and alcohol is readily available, as the Bacardi is being brought in by the crate.

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https://www.youtube.com/watch?v=SszyLJCTqNM

The advertisement I choose is a Smirnoff ad featuring Pharrell Williams. From the start, I think any time a company chooses to use a celebrity in their commercial, they have a specific target audience they're trying to reach. For this specific ad I think it is trying to target college to middle aged adults. I do not believe it is targeting a specific gender, but I do believe it is targeting musicians. The ad slowly brings in more styles of music and different kinds of musicians, making it relevant for people who are musicians as well. I also think it is for people who just want a simple drink, as it ties simplicity into the end of the advertisement. I think this ad is cool and simple in a way that I am drawn to it. I am not a musician but the ad is a cool concept that keeps me engaged till the end when the product for the advertisement is introduced. "More recent reports regarding drug use in the music industry show change... growing awareness of the numbers of tragic drug overdoses and deaths of past musicians coupled with increasing pressures..." (Hanson, 591). This quote just shows how musicians are a target audience for drugs and alcohol. It is unfortunate since their have been many deaths among musicians for this reason, but it is an audience that is known for frequent usage of drugs and alcohol, making this ad desirable for that audience.

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https://www.youtube.com/watch?v=9f2ubLiNwv4

The target audience for my ad is active people who are in shape and conscious of their calorie intake. The commercial shows people working out all the while they talk about their low calorie “healthy” beer. It is directly to make people who workout a lot notice because it shows strong healthy people enjoying their beer.

This ad doesn’t really appeal to me because calorie intake isn’t a huge concern of mine and I am also under 21 and not an alcohol consumer.

A fact that stuck out to me from the reading was that 64% of all drug abuse treatment is from alcohol. This stuck out because you don’t think of it being as big of a deal as other drugs. This connects to the advertisement because it is so casual to consume alcohol in our society and I think it can get out of hand easy and alcoholism can sneak up on people due to the feeling it gives people and the relief or treatment people try to use it for.

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https://www.youtube.com/watch?v=GNWatifmMRE

The video I chose is a Bud Light advertisement. I found this commercial to be amusing. It showed a vendor worker walking around a sports game trying to sell Bud Light. A man sitting in the stands said "I wish this was here everywhere" and eventually the vendor was walking in his house and the movie theater (basically anywhere the guy went). This ad's target audience is really anyone who drinks beer. As an undergrad, this ad was funny and interesting, but I do not like beer so it didn't appeal to me. More importantly, this ad shows how easily accessible alcohol is. Society has made it convenient for adults to get alcohol. The book states that "despite all the problems that alcohol causes, our free society has demanded access to this drug" (p.210) I think that this ad demonstrates a good job of displaying this.

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https://www.youtube.com/watch?v=56b09ZyLaWk

The video I chose was an bud-wiser ad. In this ad it had the main character a man and then his dog, they were spending valuable time together and then in the final scene the main character took a few beers to go. The ad then had the dog waiting for his arrive back home from going out. I thought this ad was very good in my opinion because the target audience is everyone that has gone out drinking late. In the book its says "2% for drivers at night have a blood alcohol level that is above the legal limit" (pg. 210). I think this ad is very well thought out with having some at home waiting for you to get home, to show you that you're not only effecting yourself, you are effect all those around you. Lastly as a undergrad I feel like this ad hits home because I have dog and millions of other undergrads have dog or if not dogs someone worried about them when we go out drinking.

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The video I chose was an advertisement for Smirnoff called “The Party” that featured the actors Alison Brie and Adam Scott. The final message of the advertisement is that Smirnoff is “exclusively for everybody.”  Although the use of Alison Brie and Adam Scott would typically appeal to an audience in their 20’s and 30’s, Smirnoff still wanted to drive home the point that their alcohol can be enjoyed by everybody. Celebrities and “regular people” all enjoy partying so Smirnoff can be anybody’s drink of choice. In connection to how the ad focuses on a party, page 199 of the textbook speaks about how alcohol is often seen as acceptable and expected in partying environments because it is a social drug. Many people perceive alcohol as a social lubricant and use it as a way to increase their sociability at parties and other events.

I enjoyed this ad because of the storyline. It’s a longer advertisement and I found myself invested in the story that unfolded. It used actors that I love and humor to display the drink in a subtle way that appealed to me.

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The Party - Smirnoff Commercial Feat. Adam Scott & Alison Brie

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https://www.youtube.com/watch?v=o0Rbzke1-Zk

I chose the Coors Light commercial as my ad. I think that their target audience is any sports fans or people who are between ages 21-40. This is because the commercial depicts scenes from sports events, the mountains or a group gathering. This just means it's a common choice when people are watching a game, on a mountain, or at a party. As a male undergraduate, this appeals to me because It shows the people having a good time. I enjoy watching sports so this ultimately draws me in. Personally, I do like Coors Light and would choose It over most beers. On top of that, on Pg. 199-200, It states, "Social Lubricant implies that drinking is misconceived as safely promoting conviviality and social interaction". This just shows that alcohol such as Coors Light, is used in a social setting.

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https://www.youtube.com/watch?v=L-4zfsy6rsM

I chose a Dos Equis commercial as my video advertisement. I think men aged 30+ are the main target audience. The main character of the advertisement is an older man (50's) that is seen making women laugh in a number of different cut away scenes. The narrator of the ad is telling the audience that a bunch of ridiculous facts about the man that makes him seem cool and at the end of the ad he is referred to as "the most interesting man in the world". I think this does not target 20-29 year olds because he is not seen partying but have small, casual events with friends/women.  I was always entertained by Dos Equis commercials because they strange and funny. On page 258, I learned about wet vs dry cultures. I think this ad promotes a wet culture because is makes drinking with a casual dinner and other activities seem cool and stylish.

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https://www.youtube.com/watch?v=JwaR7pQjoHc

For my video advertisement, I chose Corona. I think the targeted audience for this ad is younger people who are legal to drink. Obviously it is ot restricted to only younger adults, but more specifically i think it targets people in the age range of 21-30. The reason I came to this conclusion is because the people in the commercial look young and are pictured at various different scenes like the beach, a party, and at the bar with friends. Also, Corona has their famous slogan, "Find your Beach," which is always appealing to younger adults who enjoy having a couple beers at the beach with their college or work friends. As an undergraduate male, this ad does appeal to me very much. Seeing the people in the commercial drinking a Corona in various locations such as a party, the bar, and the beach shows the viewers of the commercial that it is always acceptable to have a Corona in any sort of setting. Also, Corona has advertised that it is best to drink a Corona with a lime which enhances the taste of the beer. This is appealing to 21 year olds who are just beginning to taste alcohol and may not like it at first so they are more drawn towards a Corona with a lime which doesnt taste as strong as other beers. According to page 199 in the book, it says that alcohol is a social drug and social lubricant. I think that this is very true due to the fact that everyone in the Corona advertisement is seen with a group of friends and no one in the ad is ever seen drinking a Corona alone.

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https://www.youtube.com/watch?reload=9&v=D8Cb5Wk2t-8.

I think the target audience for this ad is for people who are in their twenties but obviously at least 21 years old. The reason I think this is because the people in the commercial seem relativiely around that age and even maybe in the early thirties. This ad does appeal to me because of the humor in the commercial. Everyone who brings bud light to the gathering gets the famous "dilly dilly" and gets to stay. The people who do not bring bud light get escorted out quickly and do not get to come back. On page 209, it talks about how "psychologists refer to the perception of alcohol as a social lubricant." This means that it is used to increase sociability. This makes sense in the ad because everyone is in a gathering and gets excited and rowdy when their new "friend" brings bud light for everyone else to drink.

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I think the target audience for this ad is directed at younger age people who are looking to enjoy a refreshing drink in an outdoor setting, especially those who enjoy sparking water.  In the ad you can see it was filmed on a beach trying to encourage people to try this drink on a hot summer day. In addition, the people that were in this ad are all younger people. I would say this ad does appeal to me. It is appealing to me because they promoted it in a way that makes you think it’s similar to sparking water and its only 100 calories. Who wouldn’t want a lower calorie drink? It is also appealing because the people that were in the ad were around my age, which makes me think it is meant for people around my age. One thing I found interesting was in Chapter 5 was how “your body systems are constantly changing so they can establish and maintain balance in their physiological and mental functions; such balance is necessary for optimal functioning. For example, stimulants can dangerously increase the heart rate and blood pressure and cause heart attacks.” (Chapter 5 p.162). I think this connects to the ad because regardless of the type of alcohol, it has effects just like drugs do. Consuming too much alcohol alters your reaction time and decision making.

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This was my advertisement for the discussion post this week, which was an ad for Labatt Blue (beer). It seems as though this ad is attempting to target adults, possibly late 20's - early 30's because it covers topics such as crossing the border (something I had to do this weekend!) and work parties (I'm too young for that one, I think?). Overall though, I found this ad to be funny and it's possible that it would affect my decision to buy it at the store. I thought it was interesting that the ad placed the bear in a situation where he could potentially be in a car (crossing the border), because the reading this week suggested that alcohol is officially linked to at least half of all highway fatalities. I can’t wait to see everyone else’s ads!

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Funny Labatt Blue Bear Commercial Light Beer Ad Border Crossing Canada USA Video for Super Bowl 2013