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They can grow bigger through a lot of exposure and may become a international business people like

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Internet bully's or trolls

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future expansion of business

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good way to promote themselves

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Quick growth, since everybody is always on social media

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Financial gain from new customer

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find jobs

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Businesses can be exposed to  many people and grow to having a bad reputation, thus making their business not popular to people

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Can get feedback from other people

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account can be hacked and lost

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People saying you aren't doing it right and so on

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can get more business

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Negitive- the people that don’t have social media

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Quick money

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can be free, or low cost form of advertising