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M2 – You have successfully originated and developed an imaginative idea for a television advertisement, with only occasional assistance.

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M4 – You have explained your television advertisement production work with reference to detailed illustrative examples and have displayed strong usage of subject terminology.

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M3 -  You have produced an imaginative television advertisement to a good technical standard, with only occasional assistance.

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P5 – You have employed appropriate forms of address in your media production pitch to communicate your ideas.

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M4 - You have deployed and managed appropriate technology to pitch your media production proposal effectively and with imagination.

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M2 – You have presented a detailed media production report which conveys information and explains your conclusions with clarity.

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Unit 2 LO3 Self-Evaulation Resubmission 

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Unit 2 LO3 Self-Evaulation Resubmission 

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Original idea developed to a good standard.

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Original idea developed to a good standard.

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M1 – You have successfully explained the structure and techniques of television advertising with detailed illustrative examples and have general good use of subject terminology.

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Due to our media makeup team failing us last minute, my team had to improvise, therefore we went out and bought some face paints, and some modeling Special FX wax. The following day, our team drafted ideas for Dr Sues style noses, and created one out of the modeling SFX wax. We also spent a few hours looking at grinch makeup tutorials to guarantee that our Grinch, the main focus of the advert, does not look terrible and therefore ruin our advert. We also bought some green feathers to glue onto the grinch to make it look better quality (this will be going on his eyebrows, cheeks and neck, and possibly the hair).

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Location RECCE for the Location (Pictures)

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Location RECCE for the Location (Pictures)

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Age is how old someone is and companies will make a product aimed at someone's age and then they will advertise it by accommodating to what age group they have decided.
Age groups are picked by companies who make a product and so they will have to advertise that product, but in order to sell it to the chosen age group they will have to advertise it towards them. They can do this by choosing a channel which they are more-likely to watch or a specific time on the television in which the advert will air so that they are more likely to see it.
This is important during advertising as it is unable to advertise a single product to everyone at the same time, this will also help you to narrow down your target audience and so it makes it easier to advertise as you will accommodate to a certain group instead of everyone.

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Gender is based on whether you are male or female and so this also makes it easier for companies to narrow down their target audience if they have a specific gender audience which they want to appeal to as they can then aim it at that one gender instead of both.
A specific gender will be picked out by the company making the product who they think will be more interested in the product which they are making. They will then be able to make their advertisement aimed at either males or females which will make the process easier.
This is important during advertising as it will help the company to advertise their product to a more specific target audience and then they will have more of an idea in which direction that they want the advertisement to go in.

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Resources and equipment needed for the Advert:
- Actors for the roles of the victims and the perpetrator.

- Crew; director, floor manager, lighting operators, sound operators, media make up students for keeping the set in order and making sure all recording goes to plan.

- Ambulance for the victim within the certain scenes.

- Green Screen for the crash as we won't film an actual crash.

- Cars for the collisions within the crash.

- Street to film the whole advert on.

- Cameras to record the advert on.

- Go Pro for within the car and the hard to record places.

- Microphones.

- Tripods to record straight, precise shots and angles.

- Wind breaker\muffler for when recording outside to cut out any unnecessary sounds within the backgrounds.

- Costumes for the actors to wear for the certain scenes.

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Car Hire: £26 per day (Group AA) - £56 per day (Executive Range).

Camera: DJI Osmo X3 £35 per day cheapest, Canon C200 Camera Hire £195 per day, Red Weapon 6K S35 £600 per day.

Actors (per person):  £32 per hour.

Lighting: Anova 2 Bi-Colour LED £40 per day, Diffusion Box £40 per day.

Audio: Microphone Hire £6 min £30 max per day.

Street Hire: Depending on the street, you would have to pay the the shops the money they would loose over how many days you would want to hire the street for.

Studio: Classic £4 per hour, Pirate £6 per hour, Premium £5 per hour.

Green Screen: £129-£420

Special Effects Make Up Artist: £20-22.50 per hour.

Costumes/Clothes: £20-22.50 per hour.

Ambulance Hire: Free - £50\£100 per day.

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THINK! is a place where road safety information is provided for road users. The aim is encourage safer behaviour when being out on the road to reduce the risk of accidents and injuries. The adverts include the protections of; being on mobile phones, checking your vehicle, motorbikes, country roads, being on drugs while driving, drinking while driving, cycling, seat belts, fatigues and speeding. The adverts made by THINK! are made for people to think about their road safety and bring the speed limit down to save lives. The company do not usually use slogans as they are varied on the topic of advert. The colour of the logo is THINK!. The name is written with yellow capitals and has an exclamation point at the end of the word. This gives the effect of being bright to stand out bc its road safety. Also being bright looks like a warning something you would stop and look at and that is what the think adverts are all about, stopping and taking notes and watching ad paying attention. The exclamation point and capitals gives the effect of being shouted as most thing when shouted are usually portrayed this way so it makes it more obvious an effective.

Techniques Used Within the Advert:
The first technique used within the adverts is emotional response. This is used throughout each advert with the way they are made. Emotional response is used so the viewers become interacted and become connected with the message that is being put across. This type of technique is the best way to get the awareness of the topic across as you can get the most across in such little time.

The second type of technique used is tag lines. They do not always become catchy like a slogan but they do become stuck in your brain. Some of the tag lines include "It's 30 mph for a reason" and "Don't drive tired". These type of tag lines are short and straight to the point but they are easy and effective to remember.

The last type of technique is solutions to problems. This type of technique is where there is a problem within the advert which is then solved by a solution. The problems within these types of adverts are usually based on the type of road safety eg. speed, seat belts and drink driving.

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Audiences can be grouped by geodemographics. These types of audiences are based on things like age, gender, income, education and occupation.

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Psychographics are the study and classification of people according to their aspirations, attitudes and other psychological criteria.
Psychographics are 7 different categories in psychographics which people are classified as, these different categories are represented below.
This is important during advertising as it will help different companies appeal and aim their advertisements at a specific type of person based on their attitudes and aspirations as opposed to their occupation. For example, if a company was creating a product which they wanted to aim someone who was domestic and conventional then they could use this data to see that their target audience is a mainstreamer and so they could accommodate to what they like so that they are able to appeal to them.

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https://ncfdmedia2010.files.wordpress.com/2011/05/untitled.pngThe standard occupational classification system is used to classify workers into occupational categories for the purpose of collecting, calculating or disseminating data.
The Standard Occupational Classification is spit up into different categories depending on someone's profession and their education, which are represented below.
This is important during advertising as it will help companies to appeal to their specific target audience. For example, if a company was creating a product aimed at well-educated people then they could use this data in order to see which class they would be in so that they could work their advertisement to what would appeal to this class.

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JICPOPS stands for the Joint Industry Committee for Population Standards and is supported by the advertising including the Institute of Practitioners in Advertising.

It allows companies to have an insight into the data they have collected and so helps them deciding when to air an advertisement. Their areas includes 9000+ postcode sectors.

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BARB viewing data offer clients, such as broadcasters and advertisers, a minute-by-minute breakdown of viewing at regional and national levels. This information is necessary for assessing how programmes, channels or advertising campaigns have performed and provides the basis for airtime advertising trading.

In order to estimate viewing patterns, a carefully selected panel of private homes is recruited. The survey is then carried out continuously. From this they are able to ascertain the types of households needed on the panel to make sure it represents the whole of the UK. The panel consists of 5100 households, which each represent about 5000 other households across the UK. Once a household has been chosen for the panel, each house is fitted with a meter. The meters are installed to help the BARB panel understand what each person is watching as they are given their own TV remote to help with the test. This is  monitored continuously for the benefit of making programmes better for people to watch. The data will always be being sent back to the board.

An advantage of BARB is it is unbiased and not for profit. It is also efficient, quick and most importantly accurate at recording and distributing figures.

A disadvantage is that is does not take into account the smaller TV stations that are not distributed as widely as others.

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When choosing an audience to target with TV advertising, advertisers can define it by gender, social class and age at a national or regional level. There are a huge number of possible target audiences that we can measure, however the number that we use to actually trade TV is much smaller and so one of the key tasks when planning a TV campaign is to identify which audience should be traded in order to reach the target audience most efficiently.

An advertiser has a specific target audience that cannot be traded on TV then it is common practice to convert to a trading/buying audience that will give them access to the best performing and most appropriate TV channels and programmes for their target audience.

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Audience Measurement measure how many people are in an audience. This is usually in relation to radio listener-ship and TV viewership. In some parts of the world the relative numbers are referred to as audience share. Sometimes the term is used as pertaining to practices which helps broadcasters and advertisers determine who is listening rather than just how many people are listening.

It is all measured to give advertisers, agencies, broadcasters and content owners a true understanding of the merits of individual media.

An advantage of AMP is it is an evaluated, detailed information on the success of promotional TV spots. Also, it creates cases for advertising based on detailed data and the marketed audiences. Another advantage is it improves your targeted audience and you are able to negotiate the contents.

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Face to face interviews are interviews carried out by 2 or more people having a conversation face to face about whatever certain topics they may need to discuss.

A face to face interview would be carried out as if it a huge or important topic talking face ti face is such easier. With face to face, you are also able to ask and answer questions in more detail. This type of data is qualitative which is more effective.

Advantages of face to face is you get to know the customers on a more personal level and it becomes more effective. With knowing your customers you are able to relate on different levels and allow your products to interact more with the type of customers you are providing for.  Also, with face to face, you are able to get a full understanding of buyers including their likes and dislikes, interests and hobbies.

A major disadvantage of the cost. Producing and getting the face to face interviews ready can cost a lot of money. Also, these types of interviews are very time consuming. Doing this takes up a lot of time with all the organising and then the time of the interview. Due to the depth of detail it takes longer to consume. Another disadvantage is the customers being interviewed could be very biased towards either a good side or bad.

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A focus group is a group of certain people selected to participate in a planned discussion that is intended to talk about the interests of a particular topic. The focus group is a collective on purpose. Unlike an interview, this type of method allows people to interact and influence each other.

Firstly to conduct a focus group you will need to start with having the topic ready. After you have the topic you are then able to find consumers that will be interested and your targeted audience. Planning the session on where and when would then be the next step to forwarding on within it. Everyone should prepare questions to ask to discuss altogether. Once the basics are ready then you are able to go ahead with the plan.

Firstly, an advantage of a focus group is they are very useful with obtaining all information and detail. Again, like face to face interviews, they are more personal and you are able to connect with the group more than you would with a questionnaire.The data type is qualitative and is positive.

A disadvantage is it is not as in depth as others are. Looking at a face to face interview you are able to connect with individuals. With this type of method you are interacting with just a certain groups so some may talk more than others and some put their point across more than others. Also, moderators can impact the discussion that is going on. It may not be intentional, but it could make certain things more biased than others. Lastly, another disadvantage is the expenses it takes to conduct. Unlike surveys and questionnaires, focus groups are more expensive to make possible.

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Questionnaires are a method of collecting data from large numbers of peoples. With a questionnaire the information is all collected in the same way. Usually, a questionnaire is set out as a question with multiple choice answers and you are to choose the answer of your choice.

Firstly, to conduct a questionnaire you have to pick the topic your questionnaire is going to be based on. Then you are going to ask the questions and write it out as stated. Below the question the options of answers will be listed below to choose from. Each question will have a multiple choice answer to choose.

Researchers usually use questionnaires to make decisions based on a sample of the right people they are targeting. Questionnaires will usually consist of the same set of questions that are asked in a set order. It will also be set in the same way the information is gathered.

Questionnaires can be; filled in by the participant of the targeted audience, asked by someone in a structured or formal way (usually by the interviewer), posted through doors for sample groups to answer for specific times or dates, done withing groups as a group discussion, over the telephone, emailed questionnaires.

An advantage of a questionnaire is it practical. Also, another advantage is you are able to gather large amounts of information can be collected from large amounts of people in a short amount of time. Lastly, an advantage is the results can be quickly used and easily quantified for better use.

A disadvantage is is lacks validity and people may not answer the questionnaire appropriately. Also there is no way on telling how truthful the answers actually are off the respondent and how much thought they are actually putting in. Lastly, people may read the questions and answer the questions based on how they will read the question and the way it comes across to them.

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These types of adverts are made to aim at the different social positions and appear more persuaded for the right one.

Examples of this type of advert is the M&S advert, Iceland, Audi, Mercedes, BMW and Lexus GS TV advert.. When making these types of adverts social position is one of the main focuses as it is the technique used the most across the message.

Advantages are that because the adverts know exactly what range of audience they are targeting the know exactly what type of advert to make and how to make it the most effective. Disadvantages of this type of technique is the social position an be confusing and may be, in serious cases, offensive to other social position and it covers a range variety from culture to class.

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Iceland Advert - Heads you Win, Tails You Win

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This type of technique is a type of advert that shows a problem and then goes on to show a solution. The advert will mostly show a task needing done.

Examples of this type of technique is the Snickers adverts, Go Compare, Money Supermarket .com, Vista vs Mac, Citi Bank Credit Card and Colonial State.

It is a successful technique as everyone is seen with problems, everyone has them. This technique shows that our everyday techniques do have solutions and makes more people interested in the product. It is even more successful if it is shown to a wide target audience with a big concern. The bigger the group of audience, the bigger the solution, the better the technique is used. It is shown as unsuccessful as the product could be showing you, or alerting you, on a problem you don't even have and would never have.

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ASA is the UK's independent regulator of advertising across all media types. They investigate and make decisions on potential breaches and breaks of advertising codes. They will also monitor compliance with the rules. If the codes and rules are broken they will be sure to act quickly as the media is huge place. The ASA was established in 1962 and is responsible for supervising the system and applying the codes. With this it makes sure the public are not offended by the advertisements.

This type of regulator also like to make sure consumers don't just enjoy the advertisement they are seeing but can trust what they are watching. The panel in charge meet every week to look at each idea for TV advertisements.

The principles of the codes that the advertisements should be is they have to firstly be legal, decent, honest and truthful. This all makes it original. They also have to be fully prepared with a sense of responsibility to the consumers and society.

The ASA are able to take action with advertising and are allowed to withdraw and change advertisements without having to wait for any form of complaint. These checks that are placed help the authority to keep a look out on the advertisements and to act quick, or even stop, is problems and concerns are raised under the advertising codes.

The advert below is and anti-bullying advert that was pulled and was not allowed to be released due to the graphic content of the advert. This type of advert shows disturbing images that to some people would be seen as crossing the line. The idea of the little girl having stitches within her mouth is seen as too far as if they are saying if she tells she will have stitched mouth and unable to speak up which is the complete opposite point the advert is trying to put across.