# data[].attributes.headline
blue represents sadness bc uni is finally starting ;(

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blue represents sadness bc uni is finally starting ;(

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denotes a book about uni

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the bus stop is very english which connotes that they want english students

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the UK flag denotes the UK and connotes that they want UK students

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the UK flag denotes the UK and connotes that they want UK students

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denotations-a book about the uk education for international students
connotations-activities/culture of Britain(the pictures)

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blue implies that it is calm so thats good for people who want to go to university for a calm life

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blue implies that it is calm so thats good for people who want to go to university for a calm life

# data[].attributes.headline
font; easy to read, so anyone new to english won't find it too difficult - capital letters = stands out will want to read the title more, only important parts are capital letters

# data[].attributes.subject
font; easy to read, so anyone new to english won't find it too difficult - capital letters = stands out will want to read the title more, only important parts are capital letters

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colours; neutral and not an eyesore, easy to read again - blue may represent the unity of the uk ?

# data[].attributes.headline
it uses a smart font and university students are smart so it appeals

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it uses a smart font and university students are smart so it appeals

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Lighter colour stands out against darker blue. Capitalised words impose importance. Bold lettering also gives significance to the word

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- creating a formal feel

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key informtion is in capital letters and bold, more likely to capture the target  audiences eye

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The title highlights boldy what it wants the audience to focus on such as "international students" & "UK education"  also the light shade of blue has connotations of peace, softness and relaxsarion all a student would want to aspire to have during their time in university. The small white subheading lacks the importance as its is lowerbut not completely because its in a different colour

# data[].attributes.body
The colour blue that is the background could represent the colour of the Union Jack flag. The title is big and bold, it's simple and easy to read. The title has a subtle tone of blue, the blue could make you think of the sea which gives it a relaxing feel.
The pictures also make it eyecatching.

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Large font and legible text for those whose first language is not English.

Not busy with text so it is easier to focus on the main titles and is easy to read.

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international students interested in studying in the UK

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international students interested in studying in the UK

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this is quite unlikely but the background might be blue to represent overseas and travel 

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this is quite unlikely but the background might be blue to represent overseas and travel 

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it says university so the target audience is ppl from uni

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it says university so the target audience is ppl from uni

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parents of international students planning to study here

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the target audience could be students who are considering/interested in the idea of travelling abroad 

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the target audience could be students who are considering/interested in the idea of travelling abroad 

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International students coming to the UK for studious purposes.

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International students coming to the UK for studious purposes.

# data[].attributes.body
Its target audience is international students to study in uk uni due to presenting images of British icons for example the flags, taxi the popular "fish and chips" idiom. To show that it relates to students the images of social interaction, studying and partying has a theme of a student life.