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Business risk is the possibility a company will have lower than anticipated profits or experience a loss rather than taking a profit. Business risk is influenced by numerous factors, including sales volume, per-unit price, input costs, competition, the overall economic climate and government regulations.

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Research shows that when governments provide citizens with economic security, they embolden them to take more risks.

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Someone who exercises initiative by organizing a venture to take benefit of an opportunity and, as the decision maker, decides what, how, and how much of a good or service will be produced.
An entrepreneur supplies risk capital as a risk taker, and monitors and controls the business activities. The entrepreneur is usually a sole proprietor, a partner, or the one who owns the majority of shares in an incorporated venture.
Read more: http://www.businessdictionary.com/definition/entrepreneur.html

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Donation-based crowdfunding is a way to source money for a project by asking a large number of contributors to donate a small amount to it. In return, backers may receive token rewards that increase in prestige as the size of the donation increases; for small sums, the funder may receive nothing at all. Sometimes referred to as rewards crowdfunding, the tokens for donations may include pre-sales of an item to be produced with funds raised. Donation-based crowdfunding can also be used in an effort to raise funds for charitable causes.

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Demand is an economic principle that describes a consumer's desire and willingness to pay a price for a specific good or service. Holding all other factors constant, an increase in the price of a good or service will decrease demand, and vice versa.

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In sales, commerce and economics, a customer (sometimes known as a client, buyer, or purchaser) is the recipient of a good, service, product or an idea - obtained from a seller, vendor, or supplier via a financial transaction or exchange for money or some other valuable consideration.

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In economics, competition is the rivalry among sellers trying to achieve such goals as increasing profits, market share, and sales volume by varying the elements of the marketing mix: price, product, distribution, and promotion.

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-Be a positive thinker who doesn't dwell on setbacks
-To be able to focus your attention on the chances of success and not the chances of failure

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-Be in good health
-Have lots of energy
-Be able to handle stress
-Have a strong sense of self worth
-Be motivated by a strong desire to achieve and attain financial success

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-Be able to do many things at once
-Like challenges
-Be creative
-Have dreams and goals
-Like working for yourself and being in control
-Be Hardworking and willing to stick with a project
-Not be discouraged easily

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-Be a Self-starter
-Be able to compete and learn from competitors
-Able to determine Risk and have the courage to take risks but not be a Gambler
-Be Independent and Self-Confident, yet know when you need help.