# data[].attributes.body
Lets join the baby shark dance with CikuguOnAir!   Tag your baby shark addicted friends along！

# data[].attributes.body
Your brain generates about 12-25 watts of electricity. This is enough to power a low-wattage LED light. With CikguOnAir, we aimed to lighten up your future.

# data[].attributes.body
We will bring in a ps4 and a monitor, and people will have to sign up  to have 5 minutes to play

# data[].attributes.body
https://drive.google.com/open?id=1gcc1TO3dasGUDz03-MP2w0FbkmcQwQKx

# data[].attributes.body
https://drive.google.com/open?id=12aRmwqgUECoRRYGryvdnCB-BaS_lraqH

# data[].attributes.body
https://drive.google.com/open?id=1n5gWC_ldo7gyqGFLd16_mwXS-aNSn-F2

# data[].attributes.body
MPH Answer

# data[].attributes.body
MPH

# data[].attributes.body
Superbuy Answer

# data[].attributes.body
Superbuy

# data[].attributes.body
TGV Answer

# data[].attributes.body
TGV

# data[].attributes.body
Day 5

# data[].attributes.body
Day 4

# data[].attributes.body
Day 3

# data[].attributes.body
Day 2

# data[].attributes.body
Day 1

# data[].attributes.body
Day 3 promo

# data[].attributes.body
Day 2 promo

# data[].attributes.body
Day 1 promo

# data[].attributes.body
Winner Announcement

# data[].attributes.body
Day 3 competition (Superbuy)

# data[].attributes.body
Day 2 competition (MPH)

# data[].attributes.body
Day 1 competition (TGV)

# data[].attributes.body
Day 3 Competition

# data[].attributes.body
Day 2 Competition

# data[].attributes.body
Day 1 Competition

# data[].attributes.body
SuperBuy promo photo

# data[].attributes.body
MPH promo photo

# data[].attributes.body
TGV promo photo

# data[].attributes.body
https://drive.google.com/file/d/0Bw22Roe5isBRNk5SdThPMVBUcXc/view?usp=sharing - Intro video rough cuts

https://drive.google.com/open?id=0B59QTPSL4i_hYjN0V3FKNGtkbzg - Webinar video uncut

# data[].attributes.body
Ms, I only included the things that we want to be paid for with the RM 300.

# data[].attributes.body
https://drive.google.com/file/d/0B59QTPSL4i_hVHZUVE1EZ1NWSnc/view?usp=sharing

Visual samples will be updated by next Tuesday :(sorry Ms)

# data[].attributes.body
https://www.youtube.com/channel/UCYlQ9PSqoj7Dd0-yhGbN3Qg

# data[].attributes.headline
Social Networking sites as information sites

# data[].attributes.subject
Social Networking sites as information sites

# data[].attributes.body
Even when looking for Government related information, Malaysians tend to flock to Social Media Sites to obtain more clarity on the matter, which highlights the importance of having a good social networking site

# data[].attributes.body
based on the projected analysis of these trends it can be safe to assume as well that Twitter is also a viable media vehicle to use for social media promotions

# data[].attributes.headline
Facebook as a good platform for video sharing

# data[].attributes.subject
Facebook as a good platform for video sharing

# data[].attributes.body
As it stands out of 21MN viewership, Facebook Garnered about 63.5% of that value followed by Youtube which is an ACTUAL video sharing site falls at 52.0%

# data[].attributes.body
from what we can see as of April 2017, our target audience ranged 12-18 make a reasonable size of 42% from the 9.2M users in Malaysia alone, which hints at the relevance of an Instagram campaign.

# data[].attributes.headline
Statistics for target audiences (Online Tuition searches) 

# data[].attributes.subject
Statistics for target audiences (Online Tuition searches) 

# data[].attributes.body
Search results on Google Trends for "Online Tuition" from 1st Jan 2017 till now revealed that in Selangor alone (one of the highest internet users in Malaysia) shows a trend that fluctuate depending on seasons and time of month.

# data[].attributes.body
October - November: Deepavali and SPM season, stats show increase of searches for 'online tuition'  during this month. (Target SPM students looking for last minute classes before exams)

November - December: Rise of searches for 'online tuition' indicates people searching up options for them to better themselves for school next year. (Target students whom have taken PT3 and above)

# data[].attributes.body
Short Term Goals
i. To raise brand awareness and build brand equity among primary and secondary target audiences.
ii. To boost the number of sign ups amongst students, will increase business and popularity of CikguOnAir among students.
iii. To boost number of likes and followers on social media, rank higher than competitor's pages and will show earlier compared to competitor's pages.

Long Term Goals
i. To increase the awareness and popularity of online tutoring among students
ii. To be listed on the toplists of online tuition searches on Google, and other social media
iii. To be a widely accepted option for tutoring among students
iv. To be the go-to option for online tutoring

# data[].attributes.body
1)          Name

2)          Age

3)          Gender

·        Male

·        Female

4)          Email

5)          Nationality

·        Malaysian

·        Non-Malaysian (state)

6)          Race

·        Malay

·        Chinese

·        Indian

·        Others (state)

7)          What kind of school do you go to?

·        SRK

·        SMK

·        SJK

·        International

·        Others

8)          What is your education level?

·        UPSR

·        PMR

·        SPM

·        IGCSE

·        UEC

9)          Which social media are you active on?

·        Facebook

·        Instagram

·        Twitter

·        Others (state)

10)      What intrigues you on social media?

·        News

·        Memes

·        Competitions

·        Humorous videos

·        Others (state)

11)      Do you follow any public figures or social media influencers?

·        Yes (state)

·        No

12)      Which subjects do you find the most challenging?

·       Add Maths

·       Chemistry

·       Biology

·       Physics

·       Accounts

·       History

·       Others (state)

13)      Do you go for tuition?

·        Yes

·        No

·        I would like to

14)      Are you taking tuition classes for the subjects mentioned in question 12?

·        Yes

·        No

·        I would like to

15)      What kind of tuition do you go for?

·        Centre

·        Home

·        Extra classes in school (paid)

·        Others (state)

16)      How many tuition services are you enrolled in?

·        1

·        2

·        3

·        More than 3 (state)

17)      How did you find out about your tuition service?

·        Recommended by friends

·        Recommended by family

·        Recommended by teachers

·        Speakers by the tuition services

·        Online searches

·        Others (state)

18)      What influenced you to sign up for the tuition service? (Pick more than one)

·        Friends

·        Family

·        Self-driven

·        Price

·        Location

·        Popularity

·        Credible teachers

·        Others (state)

19)      How much is your overall monthly tuition fee?

·        100 – 150

·        150 – 200

·        200 – 250

·        250 – 300

·        Above 300 (state approximate
value)

20)      How do you travel to tuition?

·        Parents

·        Chauffeur

·        Public transport

·        Tuition provided

·        Uber / GrabCar

·        Self-transport

21)      What are the days do you have tuition classes?

·        Sunday

·        Monday

·        Tuesday

·        Wednesday

·        Thursday

·        Friday

·        Saturday

22)      At which of these periods to you attend tuition? (Choose by when class starts)

·        Morning (9 am – 11 am)

·        Afternoon (12pm – 3pm)

·        Evening (4pm – 7pm)

·        Night (8pm – 11pm)

23)      How long does your tuition sessions usually last?

·        2 hours

·        3 hours

·        4 hours

·        More than four (state)

24)      On a scale of 1 – 5, how well do you know of your teachers’ merits and qualifications? (one being the lowest and 5 being the highest)

·        1

·        2

·        3

·        4

·        5

25)      Do you prefer attending tuition classes with friends?

·        Yes

·        No

26)      Have you heard of online tutoring?

·        Yes

·        No

27)      Would you be interested to try online tutoring?

·        Yes

·        No

·        Already signed up for online
tutoring services

28)      In your opinion, why do you think online tutoring is not a popular option? (Pick more than one)

·        Not well known

·        Pricey

·        Cyber security

·        Distractions online

·        Lack of physical interactions

·        Others (state)

29)       Have you heard about Cikgu on Air?

·        Yes

·        No

30)       Visit the site http://www.cikguonair.com/ . What do you think of the company and its services? (open ended)

31)       Does the website have all the functions to be deemed a user-friendly and informative site?

·        Yes

·        No (state why)

32)      What do you think can be improved about the company and its services? (open ended)

# data[].attributes.body
1. Facebook video ads, halfway through the video, video ad will play where a 'teacher' will have an impromptu class
2. Create a series of ads with humour, like memes to attract student to visit the page
3. Magazine ads, or in this case revision book ads, where CikguonAir’s print ads can be found in between the pages of the revision book.
4. Create a jigsaw gif and the students need to tap at the right time to get a promo code. Screenshot it and upload to social media and hashtag #cikguonair to get discount
5. Release print ads inside children’s educational comic books such as GeMeiLia (Koko and May), Candy Series, Prince series etc
6. Provide flyers for school bus driver to distribute to the students (Normally parents that allows students go to school by bus are busy. They don't have time to send their children to tuition)
7. Contact social media influencers to talk about CikguOnAir in their content

https://www.youtube.com/channel/UCYlQ9PSqoj7Dd0-yhGbN3Qg

# data[].attributes.body
What is CikguOnAir?
CikguOnAir provides a platform for students to interact LIVE with their chosen tutor online over virtual classrooms.

Why CikguOnAir?
- It allow tutors and students to communicate face to face in a virtual classroom space without stepping out of their own homes.
- Provides features including video chat, whiteboard interface and files sharing.
- 1-On-1 personalised teaching.
- Save on money and time.

Teach with love
- CikguOnAir initiative a CSR, Teach with love which offers free online tuition to Malaysian students from underprivileged families.

Weakness:
- Only available for Malaysia syllabus

# data[].attributes.body
1. Students (Aged 12 to 18)
2. Parents (Busy parents with children aged 12 to 18)
3. Tutors (Young professionals / University students )

Packages:
- Trial Class
- Primary
- Upper secondary
- Lower secondary
- UPSR intensive class

# data[].attributes.body
For parents/students
- Free 1 trial class session for student Yr2018

For tutors
- Free 1 month commission for tutors in Yr2018

# data[].attributes.body
Champion Tutor (5633 tutors)
https://www.championtutor.my/online/

Almost same as CikguOnAir (nline tutor, whiteboard, reminders…)

provide home tutor also

10 USD/hour onwards.

Primary standard to PHD (offers other such as music, culinary, personal development…)

lesson can be recorded, that allows playback at anytime

Price vary based on tutors’ qualifications and tutoring experience.

30 minutes free trial upon tutor’s approval

CMN Acadamy
https://cmnacademy.com/
- online tutor, home tutor, school tutor(1300 tutors)
- Tutor is recommended
- Tutors are required to submit monthly progress reports
- Doesn't have whiteboard, student and tutor will need to skype or wtv

Pencil
http://pencil.my/   (336 tutors)
- Provide questionnaire for student to answer according to subject(no whiteboard
- Performance report will be sent to parents after each test the kid enroll
- Awarded MSC Status on December 2012.
-price
primary RM50/month
PT3 RM70/month
SPM Rm90/ month

Tuition Provider

Standard 1 to Pre-U/ STPM/ A-level

Tutor is recommended based on preference(could accept or reject)

Can change tutor if the student is not satisfied after the first session (no penalty, only pay for that session)

Promote: professional classes, high quality, private home tutor, safety, time saving & flexible

Claims: more than 1000+ home tuition teachers

Non-academic subjects, eg: music class, arts class, dance class, language classes, and others classes available upon request.

Price are charged based on student levels, hours & packages.

*price might vary due the the tutor’s years of experiences

http://tuitionprovider.com/information

My Private Tutor

Targeting on Tutors instead of student

Offer membership for tutors which allow them to view and accept offer from requester

Can be conduct in both home or online

Home Tuition 21

UPSR - Pre-U

1 on 1

Tutor will go to the student’s house

# data[].attributes.body
http://enkindlersagency.weebly.com/

# data[].attributes.body
Project Objective
To increase market awareness and target group's sign up

Need to be done:
1. Creative content development
- Do research to have more understanding on target markets' insights

2. Attract sign ups
- Use artwork to attract people to sign up

Examples of content/design
1. CikguOnAir branded T-shirts (MUST)
2. Introductory Video (Target 3 audience groups)
3. How to use CikguOnAir.com explanatory video
4. Social media posts (to attract target audience to sign up)
5. Free knowledge-sharing webinar
6. Others

# data[].attributes.body
1. Wearesocial.com - digital in 2017 Global overview : data on usage of digital technology (phones & laptops)

-MCMC Malaysian Internet Users Survey 2016

# data[].attributes.body
Social Media Posts

1.      Facebook

a.      Memes
Insight: Memes are universally understood by the public of most ages, including students. Therefore, CikguOnAir can build awareness by using this opportunity in order to let the student understand COA more in a humorous way.

Mechanism: 5 different memes that are related to CoA and their services will be posted on Facebook for a week to garner responses from students.

b.      Facebook competition

Insight: Using vouchers from different brands to gain attention from the students to increase sign ups.

Mechanism: A competition will be held on Facebook where the students stand a chance to win free vouchers and CoA promo codes.

Vouchers from 3 merchants can be won, 2 free TGV passes, RM 50 Popular voucher and RM 100 Superbuy voucher. Each picture will be uploaded with CoA logos around it. Participants will have to count and guess the number of CoA logos in the picture in the comments. Free trial classes will be offered to those who choose to sign up and screenshot their sign-up page in the comments. To win the competition, the students have to sign up as well. The 30th comment will be chosen as the winner for the first, 40th for the second and the 50th for the third.

c.       Promo photos

Insight: To create hype and inform students on the happenings on CoA.

Mechanism: (Each posting is on 1 day)

Post 4 promotional content for the intro video on Facebook, one for each student featured in the video and one general one about the video itself.

Post 1 promotional content for the how-to video.

Post 4 promotional content for the competition, 3 teasing the prizes and 1 reminder right before the competition.

2.      Instagram

a.      Movie related content

Insight: Another way to relate to students is through movies. CoA can use this as leverage to release content that is funny and understood by the students.

Mechanism: Five movie-related content based on new or anticipated movies will be posted on Instagram.

b.      Insta page collage

Insight: To promote the competition on Facebook

Mechanism: A promo photo for the competition will be divided into 6 photos as an instagram picture collage and each photo will be posted every day for 6 days of the week.

c.       Feature teacher of the week

Insight: To help the students have a better understanding of their online tutors before buying the package and showcase the tutor’s credibility to combat the mindset that CoA may not be credible.

Mechanism: CoA will choose 5 outstanding online tutors and we will post their picture on Instagram. The reason of choosing them as feature teacher will be posted in the caption.

d. Memes
Insight: Memes are universally understood by the public of most ages, including students. Therefore, CikguOnAir can build awareness by using this opportunity in order to let the student understand COA more in a humorous way.

Mechanism: 5 different memes that are related to CoA and their services will be posted on Instagram for a week to garner responses from students.