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Music videos demonstrate genre characteristics

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Music videos demonstrate genre characteristics

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One example of this is stage performance in a heavy metal video. We can see this in the music video Duality by Slipknot. We see heavy metal genre stereotypes, such as loud groups yelling music, and their mise-en-scene is 'scary'. This reinforces the genre within the music video and further appeals to their audience.

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Dancing in a group

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There is a relationship between the lyrics and the visuals

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There is a relationship between the lyrics and the visuals

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This can illustrate, amplify or contradict the lyrics. Audiences enjoy this as they can better engage with a song if there is a story type video, meaning they will share it with their friends and that will create views which gives in more revenue to the artist. An example of a relationship between the lyrics and the visuals is in the music video Call Me Maybe by Carly Rae Jepson

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Trying to catch her crushes attention

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The demands of the record label will include the needs for lots of close up shots of the artist. The artist may or may not develop motifs which recur across their work (a visual style). We can see this in the music video Stay by Rihanna. The close up allows the audience to see her emotion, which makes us empathize with her.

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The mask

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Watching her crush

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Close up of Rihanna

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A reference off the film 'Wreck it Ralph'

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Miley in little clothing

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This can be references to films, TV programmes, and other music videos. This can be seen in Owl City, When Can I See You Again?

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Voyeuristic treatment of the female body 

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Voyeuristic treatment of the female body 

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Within music videos their are notions to look sexy, and viewing the female body as a sexual object. An example of this in the music video Wrecking Ball by Miley Cyrus. It portrays women as sexual objects, and feeds into the notion that the more skin you show the more attention and views you get, furthering your popularity.

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A reference off the film 'Wreck it Ralph''