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Inoculation
The process of training students in discrimination and critical awareness of pop culture-protection against disease, disease being popular culture (Buckingham 7)
Assumptions about Agency...
Low Agency
Inoculation assumes that students have low agency of the perceived dangers of media and aims to counteract that.
Relates to Def's of Pop culture...
Relates to pop culture as the leftover culture:
Inoculation exists under the view that there is a higher culture, which pop culture is inferior to because the goal of inoculation is to show the danger of pop culture and reveal the inherent merits of high culture
Relates to pop culture as mass culture:
Seeks to expose the pop culture and arm against the commercial manipulation of mass media
Media Education Paradigm Overview
Sammi Bessey
Preparation
Assumptions about Agency..
Medium-High Agency
Assumes that students are not inherently independent enough to make their own unbiased meaning of media, but with the right tools and knowledge through preparation, students are capable of engaging more independently with media
Students make their own meaning after preparation, less predetermined "right" answers
Includes all culture, not just pop culture.
Relates to Def's of Pop Culture
AGENCY
Agency is the ability to influence, shape, and take action of our world (Poyntz 39)
POPULAR
CULTURE
One definition....
What assumption does this make about agency?
Another Definition...
What assumptions does this make about agency?
Yet Another Definition....
Assumptions it makes about Agency...
Popular Arts
Assumptions about Agency
Relates to Def's of Pop Culture..
Representational
Assumptions about Agency..
Relates to Def's of Pop Culture
It relates to pop culture as culture well liked and favored by many because it does not condemn pop culture inherently but looks deeper into the aspects behind it to make meaning and understanding.
Why Media Education?
Inoculation...
Popular Arts
Representation
Preparation
Popular culture is culture well liked and favored by many people (Storey 5)
Medium agency
The culture is influenced by what you like; however, it is influenced by others as well, so you can only shape it so much
Popular culture is mass culture (Storey 8)
Low Agency
The masses influence and shape pop culture, not you; you do not have control over the masses
Popular Culture is the culture left over after high culture is formed; it is an inferior culture
Low-Medium Agency
No control over the formation of high culture; some control and independence assumed in the choosing of one culture over the other
Media education gives us the tools to recognize different cultures and think critically and analytical about them in order to make informed choices as consumers of media
Popular arts media education teaches about different types of media and their cultures
Media education teaches how to recognize the presence and influence of different groups in society to help create a more independent citizen engaging with the media with a higher agency
Challenges the distinction between high and low culture as culture shifted from artifacts to lived experiences by exposing students to more forms of media in the classroom such as film
Low agency
Only educates on some forms of media
Student do not determine what is "right" or what forms of media they are being educated on
Relates to pop culture as the low culture left over after high is formed because of the goal to impression higher forms of culture on students
Shows how media is represented by dominant groups to reinforce ideologies upon inferior societal groups, and that through analysis of this liberation from said influence will occur.
Low Agency
Assumes that students need liberated from the influence of the media
Relates to pop culture as culture well liked and favored by many because it challenges who are the many and why are they dominant, seeking to liberate from the "many".

Prepares for engaging with the media by considering aspects of its production, language, representation, and audience. It considers the social, political, and economical situation; how does it live in the world?

Media education gives us the tools to look any form of media more informed and unbiased, with ability to determine why it is what it is why people respond to it the way they do

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InoculationThe process of training students in discrimination and critical awareness of pop culture-protection against disease, disease being popular culture (Buckingham 7)Assumptions about Agency...Low AgencyInoculation assumes that students have low agency of the perceived dangers of media and aims to counteract that.Relates to Def's of Pop culture...Relates to pop culture as

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Preparation Paradigm: Textbook as Medium by Sammi

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