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PowerPoint dealing with the types of promotional media

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PowerPoint dealing with the types of promotional media

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Very useful site - just click on the picture to take you to the story

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"Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful daily reflections any society ever made of its whole range of activities."
-Marshall McLuhan

In 1999, as the 20th century came to a close, the Ad Age staff set out to examine all the ways in which advertising has entertained, moved and motivated us over the years. We decided to rank the 100 best campaigns of the century, in a special issue, to celebrate their creativity and impact.

See the Best of the 20th Century:
Check out the Top 100 Ad Campaigns
Listen to the Top 10 Jingles
See Who Ad Age Picked as the Top 10 Icons
Read about the Top 100 Ad People

Now, Advertising Age is updating this list with 15 of the best ad campaigns of the 21st Century. In the last 15 years, advertising and marketing, and the media it used to get out its messages, has experienced an incredible upheaval as digital media and interactivity changed the dynamics of how consumers see and pay attention brand messages.

Control shifted from marketers and traditional media timing their messages and forcing consumers to see ads as a trade-off for the content they wanted to see to the consumer wielding remote control and computer mouse. Traditional media found itself scrambling to stay relevant as digital media wreaked havoc with the guarantee that consumers were likely to see ad messages. Expensive journalism distributed free online amassed audience but not ad dollars and wiped out a whole generation of magazines and newspapers, while DVRs, podcasts, streaming video services like Netflix and Hulu challenged TV and radio models. Out of this massive shift, marketers and agencies got very innovative in turning these new tools to their advantage.

Several of these winning campaigns are on this list because they led the way in thinking about how to use these new tools effectively and entertainingly. Some of these ad campaigns are here because they changed the way consumers thought about the world around them and some are examples of great solid marketing built on spot-on insights and beautifully, perfectly executed.

Advertising Age tapped the expertise of leading creators and marketers to derive this list of 15. We asked our judges to consider three criteria, the same three questions that were used for the original Top 100 Ad Campaigns of the 20th Century:

1. Was it a watershed ad or campaign, discernibly changing the culture of advertising or the popular culture as a whole?

2. If it itself was credited with creating a category, or if by its efforts a brand became entrenched in its category as No. 1.

3. Was it simply unforgettable?

We gave the judges a list of 50 nominees from which to vote on their top 15 and then rank them. These winning campaigns are those that got the most judges' votes to be on the list, and ranked the highest. Ad Age Members were also asked to weigh in on their picks, and you can see the results of that poll here.

One of the judges, Greg Hahn, CCO, BBDO New York, noted of the finalists, "Looking at this list you can see what these executions have in common. They all have a strong voice, a POV, and a client that was willing to go outside of the tried and true. These all broke through because they broke out of the norm. They remain as standouts because they were inherently right for the brand. There are a million logical reasons why each of these shouldn't have worked. Thank God the right people ignored all of them."

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Top 15 Ad Campaigns of the 21st Century - Advertising Age

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"Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful daily reflections any society ever made of its whole range of activities." -Marshall McLuhan In 1999, as the 20th century came to a close, the Ad Age staff set out to examine all the ways in which advertising has entertained, moved and motivated us over the years.

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These 11 most successful marketing campaigns of all time have been responsible for putting their companies to the top. The success of these marketing campaigns essentially revolutionized the way marketing is done, with most companies trying to top the next one when it comes to unique and long-lasting campaigns. Some of the ones listed here range from simple yet effective phrases to iconic imagery rarely reproduced today.

A lot of large scale companies can agree that marketing can be one of the most important factors in a business' success. With campaigns having the capability to launch companies to multi-million status, it can easily turn things around which is why high amounts of money are spent on proper marketing. A lot of these campaigns also had very long runs and are even used today. It marks a great achievement considering that most of them existed way before the popularity of the digital world. On the other hand, the opposite end of the spectrum contains the top 10 worst marketing campaigns ever produced.

So how do we rank them in terms of success? While we can look at the financial aspect of each company from when the campaign started up to today, it's quite difficult to get the specific numbers for these companies as they are not readily available. As such, we can measure their success in terms of their popularity and how many consider them the most successful.

While there are recent marketing campaigns that have found lots of popularity through the internet, a lot of them have not yet proven the same amount of success the ones on this list have done. The fact that a lot of people still recognize these campaigns is a testament to their success. A lot of them have also found success internationally which proves their marketing campaign's global appeal. Let's find out more about the 11 most successful marketing campaigns of all time.

11. Marlboro Man

The Marlboro man is considered as the most successful marketing campaign in the tobacco industry. The campaign started in the 1950s, after a redesigning of Marlboro's packaging and a desire to battle against new marketing campaigns from their rival Philip Morris. The Marlboro Man was an effort to focus on more masculine characters and avoided the health issue altogether. It proved successful and launched Marlboro to the top of the tobacco industry.

10. De Beers - A Diamond is Forever

Prior to the De Beers marketing campaign, a diamond ring was unheard of in terms of engagements and weddings. The diamond didn't even have any real value until it was promoted by the De Beers marketing campaign. The iconic slogan "A Diamond is Forever", put De Beers over the top and now diamond rings have become a cultural necessity all around the world. That along with the monopoly of the company in the diamond market launched them to success.

9. Clairol - Does She or Doesn't She?

Prior to the Clairol hair dye campaign, hair dyeing was considered a bit of a taboo and most of the population had already accepted how hair would eventually turn out at old age. They then released the hair dye campaign with the simple yet effective tagline "Does She or Doesn't She?" Now the hair dye market has become so common that it has been one of the most successful beauty products for three generations now. It also increased Clairol's sales into the hundreds of millions after the initial launch of the campaign.

8. Miller Lite - Great Taste, Less Filling

Miller Lite's marketing campaign is one of the longest-running campaigns of all time. The success of the campaign helped launch Miller Lite to huge amounts of success, and their television commercials became one of the most popular during their prime. Eventually, the popularity led the company to get popular athletes and celebrities. Thanks to their marketing campaign, light beer became a norm and was considered "manly".

7. Absolut Vodka

Prior to Absolut Vodka's long-running vodka bottle campaign, vodka was almost unheard of, and sales were quite dismal as compared to the multi-million dollar company it is today. Absolut did a great job of blending design, art, with alcohol, driving the public's eye thanks to its appealing look. It also sported simple two-word headlines such as "Absolut Perfection" which caught the public's attention and helped the company become the most successful vodka brand.

6. Volkswagen - Think Small

The Volkswagen Think Small campaign is considered the greatest print campaign of all time and one of the most successful campaigns before the popularity of television. Prior to their campaign, cars were thought of as big statements in terms of power and fashion. Volkswagen went the total opposite direction which turned out to be a great move as it reeled people outside of the car norm. They use the "think small" slogan to attract readers and then once they were hooked, they reeled them in with the benefits of the Volkswagen. The effectiveness of this campaign helped it become one of the 11 most successful campaigns of all time.

5. Got Milk?

Got Milk is one of the world's best-known advertising campaigns, and it helped make milk become one of the most common drinks in the modern era. The campaign started out of a desire to promote cow's milk for consumption. The slogan was so simple and effective that it instantly became a hit once the commercials started rolling. Just a few years after the release of the campaign, milk was selling by the billions of pounds all around the world.

4. Old Spice: The Man Your Man Could Smell Like

Old Spice came up with their commercial during the time that sales were starting to slow down. The research found out that women were one of the main reasons why the customer base was still alive. As such, they designed a campaign that talks directly to women. It was simple, funny, and unique helping the brand get a lot of popularity. They even followed it up by responding to the people who responded to their ad giving a level of intimacy not seen in advertising campaigns before. Old Spice is now considered one of the most successful men's care brands in the market.

3. Dove - Real Beauty

Prior to Dove's most successful marketing campaign, they were being overshadowed by numerous brands on a saturated market. They found out that only a few percentage of women interviewed considered themselves beautiful which marked the start of their campaign. The campaign helped widen the narrow definition of beauty and helped people get involved with making women feel empowered about their looks. The campaign was so successful that it prompted other brands to try and go the same direction.

2. Nike - Just Do It

The Just Do It campaign was a very simple yet effective campaign that helped Nike become one of the top sportswear brands in the world. The branding was liked by a lot and had a lot of meaning despite its simplicity. It represented an honest and direct brand which helped the company expand not only to sports athletes, but everyday people as well. It turned Nike into a multi-billion dollar company.

1. Get a Mac

While Apple has had a lot of successful campaigns, the Get a Mac campaign is responsible for more than 40% market share growth in just the first year after the campaign. The premise of the campaign was to debate on the Mac vs. PC which ended up in a clever campaign that gave all the benefits of the Mac without being overt about it. The campaign helped the Mac's sales and helped Apple fight against one of their biggest competitors in Microsoft. The success and popularity of this campaign helped it reach the top of the 11 most successful marketing campaigns of all time.

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11 most successful marketing campaigns of all time

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marketing campaigns that helped companies get rich

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most iconic marketing campaigns of all time

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old spice: the man your man could smell like

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top 10 worst marketing campaigns ever produced

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top marketing campaigns in terms of success

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what are the best marketing campaigns ever made?

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11 Most Successful Marketing Campaigns of All Time

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These 11 most successful marketing campaigns of all time have been responsible for putting their companies to the top. The success of these marketing campaigns essentially revolutionized the way marketing is done, with most companies trying to top the next one when it comes to unique and long-lasting campaigns.

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I've always been a little leery of proclaiming anything "the best." I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them.

So it was a little difficult for me to come up with just one "best" marketing campaign of all time -- which is why there are 12 in this post instead.

Why are these 12 marketing campaigns some of the best of all time? Because of the impact they had on the growth of the brand, and because they manage to hit on some universal truth that allows us to remember these campaigns years after they first began. In fact, some of us might not have even been alive when these campaigns first aired!

But first ... what is an advertising campaign?

An advertising campaign is a group of ads centralized around one message. They often use many different marketing channels to get this idea across. The timing of these campaigns are also very clearly defined.

So here they are, in no particular order (but feel free to let us know which one is your favorite in the comments) -- 12 of the best marketing and advertising campaigns of all time, and the lessons we can learn from them.

12 of the Best Marketing & Ad Campaigns (And What Made Them Successful)

1) Nike: Just Do It.

Did you know that, once upon a time, Nike's product catered almost exclusively to marathon runners? Then, a fitness craze emerged -- and the folks in Nike's marketing department knew they needed to take advantage of it to surpass their main competitor, Reebok. (At the time, Reebok was selling more shoes than Nike). And so, in the late 1980s, Nike created the "Just Do It." campaign.

It was a hit.

In 1988, Nike sales were at $800 million; by 1998, sales exceeded $9.2 billion. "Just Do It." was short and sweet, yet encapsulated everything people felt when they were exercising -- and people still feel that feeling today. Don't want to run five miles? Just Do It. Don't want walk up four flights of stairs? Just Do It. It's a slogan we can all relate to: the drive to push ourselves beyond our limits.

So when you're trying to decide the best way to present your brand, ask yourself what problem are you solving for your customers. What solution does your product or service provide? By hitting on that core issue in all of your marketing messaging, you'll connect with consumers on an emotional level that is hard to ignore.

2) Absolut Vodka: The Absolut Bottle

Despite having no distinct shape, Absolut made its bottle the most recognizable bottle in the world. Their campaign, which featured print ads showing bottles "in the wild," was so successful that they didn't stop running it for 25 years. It's the longest uninterrupted ad campaign ever and comprises over 1,500 separate ads. I guess if it ain't broke, don't fix it.

When the campaign started, Absolut had a measly 2.5% of the vodka market. When it ended in the late 2000s, Absolut was importing 4.5 million cases per year, or half of all imported vodka in the U.S.

So what's a marketer's lesson here? No matter how boring your product looks, it doesn't mean you can't tell your story in an interesting way. Let me repeat: Absolut created 1500 ads of one bottle. Be determined and differentiate your product in the same way.

3) Miller Lite: Great Taste, Less Filling

Think it's easy to create a whole new market for your product? The Miller Brewing company (now MillerCoors) did just that with the light beer market -- and they dominated it. The goal of the "Great Taste, Less Filling" campaign was getting "real men" to drink light beer, but they were battling the common misconception that light beer can never actually taste good. Taking the debate head-on, Miller featured masculine models drinking their light beer and declaring it great tasting.

For decades after this campaign aired, Miller Lite dominated the light beer market they'd essentially created. What's the lesson marketers can learn? Strive to be different. If people tell you there isn't room for a product, create your own category so you can quickly become the leader.

4) Volkswagen: Think Small

Many marketing and advertising professionals like to call Volkswagen's "Think Small" campaign the gold standard. Created in 1960 by a legendary advertising group at Doyle Dane & Bernbach (DDB), the campaign set out to answer one question: How do you change peoples' perceptions not only about a product, but also about an entire group of people?

See, Americans always had a propensity to buy big American cars -- and even 15 years after WWII ended, most Americans were still not buying small German cars. So what did this Volkswagen advertisement do? It played right into the audience's expectations. You think I'm small? Yeah, I am. They never tried to be something they were not.

That's the most important takeaway from this campaign: Don't try to sell your company, product, or service as something it's not. Consumers recognize and appreciate honesty.

5) Marlboro: Marlboro Man

The Marlboro Man ads, which began running as early as 1955, represented the power of a brand when it creates a lifestyle around its product. Want to be free? Want to be a man? Want to be on the open range? That was the very definition of a Marlboro Man. The ads were effective because they captured an ideal lifestyle to which many men aspired at the time.

The lesson here? Remember that whatever you're selling needs to fit somehow into your audience's lifestyle -- or their idealized lifestyle.

6) California Milk Processor Board: Got Milk?

Thanks to the California Milk Processor Board's "Got Milk?" campaign, milk sales in California rose 7% in just one year. But the impact ran across state borders, and to this day, you still can't escape the millions of "Got [Fill-in-the-Blank]?" parodies.

Note, though, that the ad didn't target people who weren't drinking milk; but instead focused on the consumers who already were. The lesson here? It's not always about getting a brand new audience to use your products or services -- sometimes, it's about getting your current audience to appreciate and use your product more often. Turn your audience into advocates, and use marketing to tell them why they should continue to enjoy the product or service you are already providing for them.

7) Dove: Real Beauty

"Imagine a world where beauty is a source of confidence, not anxiety." That's the tagline for Dove's "Real Beauty" campaign, which has been turning heads since its launch in 2004. It's a simple but effective approach to persona marketing: They created ads around a topic they knew was sensitive but meaningful to their customers.

For example, in their Real Beauty Sketches campaign, they created ads around a social experiment in which an FBI-trained sketch artist was asked to draw a female volunteers twice: First, as each woman described herself and the second time, as a random stranger described her. The images that were drawn were completely different, and Dove accompanied this finding with a compelling statistic that only 4% of women around the world consider themselves beautiful.

The results? The different videos showing Dove's sketches were viewed more than 114 million times, shared 3.74 million times, uploaded in 25 languages, and seen in 110 countries. The PR and blogger media impression amounted to over 4 billion. It clearly resonated with their audience -- and people were touched both by the ads and by the statistics Dove used to back up their message.

8) Apple: Get a Mac

While there have been many great Apple campaigns, this one takes the cake. The Mac vs. PC debate ended up being one of the most successful campaigns ever for Apple, and they experienced 42% market share growth in its first year. The campaign tells Mac's audience everything they need to know about their product without being overt -- and they did it in a clever way.

A key takeaway here? Just because your product does some pretty amazing things doesn't mean you need to hit your audience over the head with it. Instead, explain your product's benefits in a relatable way so consumers are able to see themselves using it. (And if you're curious about Microsoft and Apple's ad wars through history, check out this blog post.)

9) Clairol: Does She or Doesn't She?

The first time Clairol asked this question in 1957, the answer was 1 to 15 -- as in, only 1 in 15 people were using artificial hair color. Just 11 years later, the answer was 1 of 2, according to TIME Magazine. The campaign was apparently so successful that some states stopped requiring women to denote hair color on their driver's license. When your ad campaign starts changing things at the DMV, you know you've hit a nerve.

Clairol did the opposite of what most marketers would do: They didn't want every woman on the street running around saying they were using their product. They wanted women to understand that their product was so good that people wouldn't be able to tell if they were using it or not.

The lesson here: Sometimes, simply conveying how and why your product works is enough for consumers. Showing becomes more effective than telling.

10) De Beers: A Diamond is Forever

In 1999, AdAge declared De Beers' "A Diamond is Forever" the most memorable slogan of the twentieth century. But the campaign, which proposed (pun very much intended) the idea that no marriage would be complete without a diamond ring, wasn't just riding on the coattails of an existing industry. De Beers actually built the industry; they presented the idea that a diamond ring was a necessary luxury.

According to the New York Times, N.W. Ayer's game plan was to "create a situation where almost every person pledging marriage feels compelled to acquire a diamond engagement ring."

The lesson here? Marketing can make a relatively inexpensive product seem luxurious and essential.

11) Old Spice: The Man Your Man Could Smell Like

Image Credit: Coloribus

The very first part of Old Spice's "The Man Your Man Could Smell Like" campaign, created by Wieden + Kennedy and launched in February 2010, was the following commercial. It became a viral success practically overnight:

That video has over 51 million views as of this writing. Several months later, in June 2010, Old Spice followed up with a second commercial featuring the same actor, Isaiah Mustafa. Mustafa quickly became "Old Spice Guy," a nickname Wieden + Kennedy capitalized on with an interactive video campaign in which Mustafa responded to fans' comments on Facebook, Twitter, and other social media websites with short, personalized videos.

In about two days, the company had churned out 186 personalized, scripted, and quite funny video responses featuring Mustafa responding to fans online. According to Inc, these videos saw almost 11 million views, and Old Spice gained about 29,000 Facebook fans and 58,000 new Twitter followers.

"We were creating and sending miniature TV commercials back to individual consumers that were personalized, and we were doing it on a rapid-fire basis," Jason Bagley, creative director at Wieden + Kennedy and a writer for the campaign, told Inc. "No one expects to ask a question and then be responded to. I think that's where we broke through."

The lesson here? If you find your campaign's gained momentum with your fans and followers, do everything you can to keep them engaged while keeping your messaging true to your brand's voice and image.

12) Wendy's: Where's the Beef?

Image Credit: AdSoft Direct

Is it enough to say this campaign was successful because it featured a giant hamburger bun and a cute set of old ladies? No? I didn't think so.

Wendy's took a more gutsy approach in this marketing campaign: They targeted their competitors. The simple phrase "Where's the beef?" was used to point out the lack of beef in their competitors' burgers -- and it quickly became a catch phrase that encapsulated all that was missing in their audience's lives.

While you can't predict when a catchphrase will catch on and when it won't, Wendy's (wisely) didn't over-promote their hit phrase. They only ran the campaign for a year, and allowed it to gently run its course. The lesson here: Be careful with your campaigns' success and failures. Just because you find something that works doesn't mean you should keep doing it over and over to the point it's played out. Allow your company to change and grow, and you may find that you can have even greater success in the future by trying something new.
What do you think are the best marketing campaigns of all time? Share your favorites with us in the comment section. Editor's Note: This post was originally published in May 2012 and has been updated for freshness, accuracy, and comprehensiveness.

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12 of the Best Marketing and Advertising Campaigns of All Time

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I've always been a little leery of proclaiming anything "the best." I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them.

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Old Spice - February 2010

No viral video chart would be complete without this gem, with many hilarious follow on videos, this made Old Spice the brand that marketers everywhere wanted to work with. This original video has 49.5M views to date.

TNT Add Drama - April 2012

One of my all-time favourites has to be the TNT 'push to add drama' stunt in Belgium, I can never tire of this video. The video has over 51.6M YouTube views and was so successful that a sequel was made to launch TNT in the Netherlands which has over 14.7M views.

Air New Zealand an Expected Briefing - October 2012

To celebrate the release of the first Hobbit film, Air New Zealand released the best safety briefing of all time and secured themselves over 12.1M views. To celebrate the final movie this year they have now released 'The Most Epic Safety Video Ever Made' in October which has already overtaken the original in views with 13.1M.

Bodyform Responds: The Truth - October 2012

Although it is much disputed whether the original Facebook comment was genuine or a set-up, this video response from Bodyform's 'CEO' was definitely a hit with over 5.6M YouTube views.

LG Elevator Prank - October 2012

Promoting how 'lifelike' its new IPS monitors, LG pulled this brilliant stunt replacing an elevator floor with the monitors to make it look like the floor was falling away while unsuspecting people were in the lift to hilarious reactions. The original video has over 22.9M YouTube videos and LG have since filmed other brilliant pranks including the meteor one also below.

Red Bull Space Jump - October 2012

Breaking three world records, Felix Baumgartner completed the iconic space jump for Red Bull in October 2012. The Mission Highlights video alone on Red Bull's channel has over 37.4M views.

Metro Trains Melbourne Dumb Ways to Die - November 2012

One of the most innovative public safety videos of all time, dumb ways to die was a hit around the world and there have since been numerous sequels creates. The original has an amazing 92.9M views on YouTube and the campaign won numerous awards worldwide.

Three UK #DancePonyDance - February 2013

Three's advert featuring a moonwalking pony became an instant viral hit amassing a whopping 9.7M YouTube views to date. Three also created the PonyMixer which allowed users to create their own version of the Ad however this has since been removed.

Pepsi Max Test Drive Prank - March 2013

A hilarious prank from Pepsi Max to promote their 'zero calorie cola in disguise' by disguising Jeff Gordon and taking a poor unsuspecting car salesman on the test drive of his life. The video has over 43.3M views on YouTube and there have been various follow up videos.

Kmart Ship My Pants - April 2013

Promoting their shipping service, Kmart's ship my pants advert proved another instant hit, this original has over 21.8M YouTube views. Another of my favourites from Kmart is their 'Show your Joe' Christmas advert from the same year (no prizes for guessing why!) with over 18.3M views.

Evian baby&me - April 2013

Evian's babies campaign is a common favourite amongst marketers and the public alike, proven by the fact this video has over 96M views! A multi-faceted campaign including an app for users to create their own baby image this was a huge success.

Dove Real Beauty Sketches - April 2013

This campaign aimed to prove to women that they were more beautiful than they thought, a powerful video that was uploaded to Dove's channels worldwide. The original on the US YouTube channel has had over 64.8M views to date.

Telekinetic Coffee Shop Surprise - October 2013

To promote the movie Carrie, a New York coffee shop was transformed for a hidden camera stunt to capture shoppers' reactions to telekinesis. The official video has had nearly 60M YouTube views to date.

Volvo Trucks the Epic Split - November 2013

Jean-Claude Van Damme's epic video doing the splits on two reversing Volvo trucks amazed everyone when it was released in 2013. Who'd have thought a truck video could secure over 76.4M views?!

#NoMakeupSelfie - March 2014

Similar to the above, the #nomakeupselfie dominated UK users' Facebook timelines throughout March this year. Although not actually started by Cancer Research UK, the Guardian reported the charity had received over £8m in donations thanks to the campaign.

Always #LikeAGirl - June 2014

With feminism and gender equality campaigns securing lots of publicity in 2014 the Always #LikeAGirl was a real hit. The original video has over 53.3M views on YouTube.

#ALSIceBucketChallenge - August 2014

Probably one of the most deserving of a place in this list has to be the ALS Ice Bucket Challenge, every celebrity worth talking about got involved as did the public all around the world. Most importantly though, it significantly raised not only awareness of ALS but also donations to ALS charities. According to the BBC over 2.4 million challenge videos were uploaded to Facebook with $98.2m made in donations to the ALS Association (US) and £2.7m to the MND Association (UK). The below graph from Google trends shows how the interest peaked.

Of course we also got involved so if you'd like to relive that gem of a video you can do so here!

Chart

Here's the videos sorted by YouTube views (at the time of writing this post)

Have I missed any of your favourite campaigns in this list? Let me know in the comments below!

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The top viral marketing campaigns of all time | Branded3

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No viral video chart would be complete without this gem, with many hilarious follow on videos, this made Old Spice the brand that marketers everywhere wanted to work with. This original video has 49.5M views to date. One of my all-time favourites has to be the TNT 'push to add drama' stunt in Belgium, I can never tire of this video.

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This shows the AIDA model of promotion and discusses the application of the model

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In 1898, the American advertising and sales pioneer, E. St. Elmo Lewis developed a practical sales tool using the latest Scientific Management insights. He created his AIDA funnel model on customer studies in the US life insurance market to explain the mechanisms of personal selling. Lewis held that the most successful salespeople followed a hierarchical, four layer process using the four cognitive phases that buyers follow when accepting a new idea or purchasing a new product.

The AIDA model describes the basic process by which people become motivated to act on a purchase and is based on external stimuli from sales representatives. This motivation to make a purchase depends on:

1. AWARENESS of the existence of a product or service;

2. INTEREST in paying attention to the product's benefits;

3. DESIRE for the product.

Lewis held that the fourth stage or mental state, ACTION, was a natural result of moving through the first three stages -- that desire leads to action, i.e.

1. Are you talking to me?

2. Why are you talking to me?

3. Good idea, but do I really need it?

4. What will I have to do to get it?

In 1911, Sheldon extended the model with a fifth phase, 'permanent Satisfaction' to stress the importance of repeat sales. In the following decades, the AIDA model served to study how advertising affects consumers and was the basis for numerous motivational driven consumer behaviour research models such as ACAIP, ACCA, and CAB.

The AIDA funnel model was to be used as the backbone for structuring an organisation's sales. The sales funnel helps sales personnel to better target a client by basing their actions on the client's position in the funnel. Salespeople should seek different sales objectives for their suspects, their prospects and their customers. The aggregated information from the sales funnel allows a firm to construct an overview across sales representatives and departments and to deliver better structured sales forecasts.

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management method management theory consultant consultancy firm

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In 1898, the American advertising and sales pioneer, E. St. Elmo Lewis developed a practical sales tool using the latest Scientific Management insights. He created his AIDA funnel model on customer studies in the US life insurance market to explain the mechanisms of personal selling.

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Look at how the Promotional element fits with the rest of the marketing mix

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btec business level 3 year 1 unit 9 creative product promotion d1

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btec business level 3 unit 9 creative product promotion d1

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BTEC Business Level 3 Year 1 Unit 9 Creative Product Promotion D1

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Thank you for comment, like and for subscribing. For me to upload more great contents on this channel, which will help you. I am kindling asking you to buy my book on amazon/kindle. You can buy it by clicking this link https://goo.gl/IbDMl5 Be a star and help a student in need (I am struggling with university fees!)

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btec business level 3 year 1 unit 9 creative product promotion m1

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btec business level 3 unit 9 creative product promotion m1

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BTEC Business Level 3 Year 1 Unit 9 Creative Product Promotion M1

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Thank you for comment, like and for subscribing. For me to upload more great contents on this channel, which will help you. I am kindling asking you to buy my book on amazon/kindle. You can buy it by clicking this link https://goo.gl/IbDMl5 Be a star and help a student in need (I am struggling with university fees!)

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btec business level 3 year 1 unit 9 creative product promotion p2

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btec business level 3 unit 9 creative product promot...

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BTEC Business Level 3 Year 1 Unit 9 Creative Product Promotion P2

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Thank you for comment, like and for subscribing. For me to upload more great contents on this channel, which will help you. I am kindling asking you to buy my book on amazon/kindle. You can buy it by clicking this link https://goo.gl/IbDMl5 Be a star and help a student in need (I am struggling with university fees!)

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Watch this to help you

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BTEC Business Level 3 Year 1 Unit 9 Creative Product Promotion P1

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Thank you for comment, like and for subscribing. For me to upload more great contents on this channel, which will help you. I am kindling asking you to buy my book on amazon/kindle. You can buy it by clicking this link https://goo.gl/IbDMl5 Be a star and help a student in need (I am struggling with university fees!)

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This is the help sheet for the second part of assignment 1

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This PowerPoint identifies the elements of the promotional mix and how to use them

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How to create a successful promotional camapign

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How to create a successful promotional camapign