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historical and social background:
-started in 1984 which is after WWII, and till present, digital design is still famous
-The rise of Digital Design has had an enormous impact on nature of design and visual communication
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Key features:
-Bright and clear colours/tone/shade
-Good quality. HD
-Digital yet decorative style

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Key features:
-combining previous styles
-collage, photomontage in graphic
-using many layers and mixing them

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Historical and social background:
-A design approach with special consideration for the environmental impacts of the product during its whole life cycle
-Government policies also act to restrict the production of materials that are not environmentally friendly
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Key features:
-An awareness of our environment and future sustainability
-lightweight and efficient construction
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Radical Design and Anti- Design 1966 - 1980

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Radical Design and Anti- Design 1966 - 1980

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Historical and social background:
-Established in Italy in the late 1960s
-The function of the object subverts the way you thought about the object
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Key features:
-potential of kitsch
-New materials, chemical based
-Contrasting colours

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Key features:
-holistic design, referring to the surrounding environment
-buildings, furniture harmonize with the surroundings, the architecture with the landscape
-inspiration taken from nature,

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Historical and social background:
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Key features:
-applying geometric shapes, sharp edges, but with rounded corners,
-bright colours
-urniture in single copies, streamline shapes

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Historical and social background:
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Key features:
-regular, repetitive forms,
-projects which give the impression of lightness, using new materials to achieve this purpose,
-lack of ornamentation,

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Historical and social background:
-Reflected some Bauhaus aesthetic
-he need for logos and branding was recognized during this period
-‘Swiss’ style was exemplified by the developments of typography
Key features:
-rectangular form occasional with round forms
-open interior spaces
-open interior spaces

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Historical and social background:
-Took place in 1880 in France and became a global movement
-This was a reaction to the environment fostered by the industrial revolution
-Some features during the Aesthetic Movement were taken and put into Art Nouveau
Key features:
-winding, non-geometrical, rough edges
-Decoration stays realistic
-Sensual and rhythmic styling

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Historical and social background:
-Inspired by Japanese woodcuts
-Inspiration with natural forms and the floral
-Focus on the stylised abstraction of natural imagery
Key Features
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Historical and social background:
-Politically against WWI and the decision made by modern European society
-Strongly against any known rules in art and design

-A tradition of protest founded in Zurich in 1916.
Key features:
-A combination of realistic and abstract shapes and forms
-use found objects, collage photomontages from newspaper and magazines in a new context, sometimes create new meaning
-Obsessed with spreading protest propaganda against government decision

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Historical and social background:
-Traumatised life during political tension paused the speed of inventing new products.

-Furutists believed the power and speed of machines were the salient characteristics of the modern age.
-Founded in Milan, Italy in the early 20th Century, by the Italian poet Filippo Tommaso Marinetti
Key features:
-Glorified theme that associated with the concepts of future, such as speed, technology, violence
-Depiction of movement
-Abstraction of forms such as car, aeroplane and the industrial city

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Historical and social background:
-Started in Russia during Dada and Futurism in 1917.
-political propaganda and commercial advertising
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Key features:
-Geometric shapes
-usually bold capital letters
-Assorted mechanical objects combined into abstract structural forms

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Historical and social background:
-Pop art was aimed at a youth market, inspired by social change.
-Pop art was aimed to change the mood of depression to a joyful mood shortly after WWll

Key features:
-Bright colours
-was inspired by comic books
-images of idol, celebrities, fictional characters.
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Historical and social background:
-A return to traditional craft methods and romantic forms of decoration.
-October of 1888, a small group of English philosophers, artists and architects established the Arts and Crafts.
Key features:
-simple forms inspired by natural objects
- traditional craft work (representing personal characteristics)