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Legal and ethical

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Representation

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Distribution

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Distribution

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Advertising

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Analysis and meaning

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Royalties is when a person uses someone else product and the person using it pays to use it for example a song in a movie would of payed the artist to use their song in the movie.

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Copyright is stealing someone else work and not changing any of it. This can be movies, literary, music/audio, ect. It is important for the script to original because if it wasn't the person/people the script writers copied from they would be taken to court for copyright.

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Film piracy is the illegal copying and distribution of movies in print, videos, DVDs or electronic files. If Spider-man Homecoming was pirated it would effect it because it would be losing money due to the people illegally watching it for free online on websites like 123movies, putlocker, ect...

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From the trailers it seems to be a male driven story this is shown by the lack of female characters seen through out the trailers.

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From the multiple trailers I have watched Peter Parker/Spider-man is represented as a strong male character. The way they have shown this in the trailers is by having Spider-man saving and helping people while he's fighting off evil through out. However Peter is bit vulnerable as he want to help he rushes into situation to fast without thinking leading to miss haps on his journey.

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In the trailer both high key lighting and low key lighting is used. When high key lighting is used the hero is there because the high key lighting to representing good. However when low key lighting is used it's representing evil so the villain is showing up in those low key lighted scenes.

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Spider-man Homecoming's trailer starts with a dramatic/orchestral score. This has been chosen to be at the beginning to get the view interested and wanting to know whats going on. The music suddenly changes to up beat music (Hoodie Allen - "Act My Age")  this to represent the main character and to tell us that the character Peter Parker/Spider-man is fun and light hearted. It also tells the viewer that the film will be exciting and a good time.

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The editing in the Spider-man Homecoming trailer is very fast pace. This has been done purposely to create excitement for the viewer, it also has a lot of quick cuts to further that excitement.

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In the Spider-man suit there are two main colours which are red and blues. The colour red is used to repesent that Spider-man is a dangerous opponent to his villains. Blue is also used to further the point that it's a male in the suit because blue is a very masquline colour.

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When you see Peter with Tony a two shot is used. They have done this to show that the two characters have a relationship through out the film and that Tony is Peter's mentor who guids him.

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In the trailer for Spider-man Homecoming they use a mid shot to show off Spider-man. This shot has been used to show the audience that this is the main character and for most of the film you'll be following him through out this journey.

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At the beginning of the trailer for Spider-man Homecoming they use an establishing shot of New York. This is use to show the audience where the story they are about to watch is going to take place.

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Some things in Spider-man Homecoming may not be suitable for a younger audience viewers for example the action scenes may scare them if they see the hero getting beat up by the villain.

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Spider-man Homecoming's age rating is a 12. This means anyone under 12 can't see it without a parent present and obviously anyone over 12 can watch the film.

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The British Board of Film Classification, previously the British Board of Film Censors, is a non-governmental organization, founded by the film industry in 1912

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Ofcom is the UK government-approved regulatory and competition authority for the broadcasting, telecommunications and postal industries of the United Kingdom.

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A critic rates movie and share their critiques in print and broadcast media. Film critics are importants because if it is a respected critic an someone reads their review and it's good that reader will do out and see the movie.

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As you can see Spider-man Homecoming made $880 million world wide showing it was a success also to further the point that Homecoming was popular on Rotten Tomatoes it scored a 92% this means the critics that reviewed the movies 92% out of 100 like the film.

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Cross-media is a form of marketing promotion where customers of one product or service are targeted with promotion of a related product. Spider-man Homecoming uses cross-media to promote itself, for example it uses magazines a big magazine it used was Empire also toys are realsed at the same time or even before its realse to promote the film and toys for a film like Homecoming is a big income factor.

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Spider-man Homecoming uses a range of different advertisements to promote. Spider-man Homecoming uses bus stop to advertise the movie, this is good because the demographic for Homecoming is young and most young people use public transport meaning while they are waiting for the bus they see the poster for Homecoming and then be interested to go and see the movie. Another way Spider-man Homecoming is promoted is it's on the side of buses. This way of advertisement is smart because a bus reaches out to the masses of people also a bus travels to the main towns and cities which are highly populated with people meaning they have a higher chance of people see the advertisement on the side of the bus then going to see the film. Billboards are used to promote Homecoming which as the same appeal of buses meaning lots of people see the billboard and billboards are usually in the highest populated places so it has the chance to be seen by millions. Another way Spider-man Homecoming is hitting towards it's demographic is it's advertising the film in magazines that it's audience is reading at the moment.

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This poster shows that the audience is mostly targeted toward the male demographic because there is 4 male characters to the 2 female characters and the colour blue is strong conatating the male dominate cast. It's also targeted to the younger audience this show by all the bright colours. As you can see the Marvel logo is above the title so it's towards those type of comic fans.

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Competition

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Ownership

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Ownership

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Ownership, products, competitors

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When Spider-Man Homecoming was in cinema it could be seen in USA, Finland, UK, Indonesia, Ireland, South Korea, Sweden, Taiwan, Albania, Armenia, Argentina, Australia, Brazil, Canada, Chile, Colombia, Czech Republic,  Denmark, Georgia, Greece, Hong Kong, Croatia, Hungary, Israel, Italy, Kuwait, Kazakhstan, Mexico, Netherlands, New Zealand, Peru, Philippines, Portugal,  Serbia, Russia, Singapore, Slovakia, Ukraine, Uruguay, Bangladesh, Bulgaria, India, Cambodia,  Sri Lanka, Norway,  Nepal, Romania,  Turkey, Vietnam, South Africa, France, Germany, Estonia, Lithuania, Poland, Belgium, Spain, Japan, China

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When Spider-Man Homecoming was realsed on July 5th in UK and July 7th in America you could of gone to the cinema and watched it. But now it's no longer in the cinema you can watch in on DVD/Blu-ray, Sky store, Youtube and Google play

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I’d say there is not one set target audience for Spider-Man: Homecoming. However it seems like the general demographic is pitched towards anyone from eight years olds to 30. This is especially true because of how popular the character has been over long decades. A fifty-five year old can easily enjoy it as much as a thirteen year old. It's for all ages but a big part of the advertisemnent to targeted towards teenagers becuase some of the film are set in high school  so its relatable. Also the target audience is comic fans as well also people who are interested/invested into the MCU (Marvel Cineamatic Universe)

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The main character in 'Homecoming' are Tom Holland as Peter Parker/Spider-Man, Michael Keaton as Adrian Toomes/Vulture, Robert Downey, Jr. as Tony Stark/Iron Man, Marisa Tomei as May Parker, Jon Favreau as Happy Hogan, Gwyneth Paltrow as Pepper Potts and Zendaya as Michelle Jones

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The most iconic thing you relate to Spider-man is his suit everyone knows what his suit looks like even if you are not a fan. Also when you think of Spider-man you think of the man inside, Peter Park the nerdy and kindhearted high schooler. Spider-man, has some of the best rouge gallery so it no mistake that 'Homecoming' has one of them with Vulture. An icon place that you associate with Spider-man/Peter park is Queens in New York.

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The themes for Spider-man Homecoming are like every other superhero films. For example good vs evil, losing someone (death), redemption arc and responsibility.

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The purpose of the trailer is to attract an audience to the film, the scenes selected for the trailer are the most exciting, funny or the important parts of the film and usually without showing spoilers.

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Genre is a word to categorise a film, TV programme, etc. Genre is important for both audiences and media producers. The audience can make a choice to see the media product or not based on the genre. Also genre tells you what you are getting for example comedy, romance, action, ect.

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In digital video, photography, television and film, post-production refers to the tasks that must be completed filming or shooting ends. This includes things such as the editing of raw footage to cut scenes, insert transition effects, working with voice and sound actors, and dubbing and thats just a few pre-production tasks. Post-production is the third and final step in film creation. It follows the pre-production and production phases.

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For the role of Spider-man, six young actors were flown to Atlanta by Marvel Studios to conduct screen tests with Robert Downey Jr for the role. The six were selected as the final options after producers considered more than 1,500 young actors, and over time they got their shot at Spider-Man in front of producers Kevin Feige and Amy Pascal

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Spider-Man Homecoming had more than 2,000 VFX shots and roughly a dozen VFX vendors.

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Spider-Man: Homecoming - VFX Breakdown by Imageworks (2017)

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Spider-Man: Homecoming Visual Effects by Imageworks Subscribe and click the notification bell HERE: http://goo.gl/SrrTlT Subscribe to Filmisnow Movie Trailers: http://goo.gl/8WxGeD Thrilled by his experience with the Avengers, Peter returns home, where he lives with his Aunt May, under the watchful eye of his new mentor Tony Stark, Peter tries to fall back into his normal daily routine - distracted by thoughts of proving himself to be more than just your freindly neighborhood Spider-Man - but when the Vulture emerges as a new villain, everything that Peter holds most important will be threatened.

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Principal photography began on June 20 2016, at Pinewood Atlanta Studios in Fayette County, Georgia, under the working title 'Summer of George'. Salvatore Totino served as director of photography. Filming also took place in Atlanta, with locations including Grady High School, Downtown Atlanta, the Atlanta Marriott Marquis, Piedmont Park, the Georgia World Congress Center, and the West End neighbourhood. Tom Holland said, "building New York sets in Atlanta was cheaper than actually filming in New York". A replica of the Staten Island Ferry was built in Atlanta, with the ability to open and close in half in 10 to 12 seconds and be flooded with 40,000 gallons of water in 8 seconds. Additional filming also occurred at two magnet schools in the Van Nuys and Reseda neighbourhoods of Los Angeles.

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Storyboarding is a sequence of drawings, typically by some directions and dialogue, representing the shots planned for a film or television production.  Storyboarding is good because its an easy way to get your vision across. A visual aid makes it much easier for you to share and explain your vision to others. It also makes development much easier too, when you storyboard for a film you’re setting up a plan for production, including all the shots you’ll need, the order that they’ll be set out, and how the visuals will interact with the script.

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There are a number of stages in the development of a screenplay, and each stage usually requires multiple drafts. Each stage has a specific purpose as you move forward, step-by-step, from a general outline of your story to a script that includes the full concept of your film, including locations, actions, dialogue, sounds, movements, etc. This process of working and reworking your film’s story material, adding, cutting, or refining details along the way, is called script development.

The concept is a very brief outline of the basic elements involved in your story. It describes what will drive the story in no more than a few sentences. Who is in this film ( the protagonist)? What do they want, what gets in the way, and what do they do (goal + conflict = actions)? And where does it all take place (location)?

The treatment is a ruth description of the plot, written in present tense, as the film will unfold for the audience, scene by scene. A treatment is a story draft where the writer can explain the basic actions and plot structure of the story before going into the complication of understanding fully developed scenes with dialogue, specific actions, and setting descriptions. A treatment involves writing one paragraph for each major dramatic event, also called a narrative beat.

The author’s draft is the first complete version of the narrative in proper screenplay format. The importance of the author’s draft is in the story, the development of characters, and the conflict, actions, settings, and dialogue. The author’s draft goes through a number of rewrites and revisions on its way to becoming a final draft, which is the last version of the author’s draft before being turned into a shooting script.

Once you have completed your rewrites and arrived at a final draft, you will be ready to take that script into production by changing it into a shooting script. The shooting script is the version of the screenplay you take into production, meaning the script from which your creative team, cinematographer, production designer, etc. will work and from which the film will be shot.

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Following the November 2014 hacking of Sony's computers, emails between Sony Pictures Entertainment Co-Chairman Amy Pascal and president Doug Belgrad were released and stating that Sony wanted Marvel Studios to produce a new trilogy of Spider-Man films while Sony kept "creative control, marketing and distribution". Talks between Sony and Marvel came to an end, and Sony planned to go ahead with its own slate of Spider-Man films. However, in February 2015, Sony Pictures and Marvel Studios announced that they would release a new Spider-Man film, with Kevin Feige and Pascal producing. You would first see the character in an earlier Marvel Cinematic Universe film. Later revealed to be Captain America: Civil War. Marvel Studios would explore possibilities to put MCU characters into future Spider-Man films, which Sony Pictures would continue to finance, distribute, and have final creative control. Both studios have the ability to end the agreement at any point, and no money was exchanged with the deal. However, a small change was made to a 2011 deal formed between the two studios where Marvel gained full control of Spider-Man's merchandising rights, in exchange for making a one-time payment of $175 million to Sony and paying up to $35 million for each future Spider-Man film, and receiving their previous 5% of any Spider-Man film's revenue, with Marvel getting to reduce their $35 million payment to Sony if the co-produced film grossed more than $750 million. Lone Star Funds also co-financed the film with Sony, through its LSC Film Corporation deal, covering 25% of the $175 million budget.

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On December 31, 2009, The Walt Disney Company purchased Marvel Entertainment for $4 billion. Both Marvel and Disney stated that the merger would not affect any preexisting deals with other film studios for the time being,although Disney said they would distribute future Marvel projects with their own studio once the deals expired. In February 2015, it was announced that Disney and Sony Pictures will collaborate on the next Spider-Man films, the first of which, Spider-Man: Homecoming, was released on July 7, 2017. Former Sony executive Amy Pascal will co-produce the films with Kevin Feige. The film rights to Spider-Man will still remain with Sony. Marvel Studios will also explore opportunities to integrate other characters of MCU into future Spider-Man films. In August 2015, Marvel Studios was integrated into Walt Disney Studios, with Feige reporting directly to Walt Disney Studios chairman Alan Horn instead of Marvel Entertainment CEO Isaac Perlmutter. Marvel Television and subsidiary company Marvel Animation were left under Marvel Entertainment and Perlmutter's control.

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Marvel Studio's top competitors are Sony Pictures Entertainment Inc., Warner Bros. Entertainment Inc. and DC Entertainment Inc. The most basic, and obvious, reason the DC vs. Marvel rivalry benefits the superhero movie genre is that competition, by nature, raises the bar for all competitors. While some fans will, without question, see and enjoy both DC andMarvel films, there is a significant chunk of the moviegoing public that will be less egalitarian in their ticket purchases.

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Marvel Studios, originally known as Marvel Films from 1993 to 1996, is an American motion picture studio based at The Walt Disney Studios in Burbank, California and is a subsidiary of Walt Disney Studios, itself a wholly owned division of The Walt Disney Company, with film producer Kevin Feige serving as president. Previously, the studio was a subsidiary of Marvel Entertainment until The Walt Disney Company changed the companies in August 2015.

Dedicated to producing films based on Marvel Comics characters,  the studio has been involved in three Marvel-character film franchises to have exceeded $1 billion in North American revenue: The X-Men, Spider-Man, and Marvel Cinematic Universe multi-film franchises.X-Men and Spider-Man and other Marvel franchises are licensed out to 20th Century Fox and Sony Pictures, respectively. Since 2012, Marvel Studios' films are distributed theatrically by Walt Disney Studios Motion Pictures, having previously been distributed by Paramount Pictures from 2008 to 2011. Universal Pictures distributed The Incredible Hulk (2008), while Sony Pictures distributed Spider-Man: Homecoming (2017) and will distribute any future Spider-Man films made in conjunction with Marvel Studios.

In August 1996, Marvel created Marvel Studios, an incorporation of Marvel Films, due to the sale of New World Communications Group, Inc., Marvel's fellow Andrews Group subsidiary in film and television stations, to News Corporation/Fox. Filing with the U.S. Securities and Exchange Commission to raise money to finance the new corporation, Marvel, Isaac Perlmutter's Zib, Inc. and Avi Arad sold Toy Biz stocks, which Marvel had started and took public in February 1995.

Marvel Entertainment's success rests on the strength and marketability of its characters. The firm lends its more than 9,000 characters (which include popular characters Iron Man, Spider-Man, the Incredible Hulk, and the X-Men) to publishing, licensing, and film production operations. Through Marvel Worldwide, the company is the #1 comic book publisher with a 40% market share. Marvel earns toy licensing revenues through a deal with Hasbro. Other licensing fees come from character use in consumer products such as clothing and video games. Marvel-produced movies have included such worldwide hits as Guardians of the Galaxy, The Avengers, two Thor films, two Captain America films, and three Iron Man films.