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My opinion:

The ad already tells how tasty is gardenia bread by itself. The use of different age range also displayed that the bread itself is loved by everyone. Adding to that, the use of their famous slogan “It’s fresh! It’s good! So good…you can even eat it on its own!” in the background music which creates the popular culture itself as the more people watches this ad, the more memorable the slogan gets into people’s mind which results as a corollary statement for gardenia.

Copy Strategy:

What is it called?

The classic gardenia white bread is so good that you can even eat it on its own

What is it?

The product is about the classic gardenia white bread.

Why can this product do it?

The classic gardenia white bread is cholesterol free and bromated free, vitamin and mineral fortified, has zero trans-fat,with its product slogan "So good… you can even eat it on its own" best describes the beauty of its product quality.

How will it come to life?

The classic gardenia white bread video advertisement catches the viewers attention by repetitively promoting the bread is as tasty as its own. The constant use of the addictive bgm not only adds the effect of promoting the bread but also allows the viewers to be constant reminded of the product quality.The ad also emphasizes that no matter what age or what gender the classic gardenia white bread is love by anyone even on its own! The strong emphasis on the product quality and the repetitive use of slogan really makes consumers addicted and excited to try the classic gardenia white bread.

Reference:
https://worldofbuzz.com/how-many-of-these-7-nostalgic-malaysian-ad-jingles-do-you-know/

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Welcome to my Idea Bank!

Through this platform I will be gathering many ideas and innovations from various advertisement to inspire my own creation of an advertisment.

Each process of researching, analysing , identifying the idea will be listed here so stay tuned and enjoy the journey of my creative idea bank 🤩

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Week 2 – Identify the 3P’s of the advertisement

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Week 2 – Identify the 3P’s of the advertisement

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My opinion:
When I first came across this advertisement it really caught my attention, as I immediately got the message that by using Polident's dentures product, one wouldn't feel the pain even eating something hard. This ad is simple and direct that appeals to the prospects, especially to those who are in need of dentures.  It emphasizes that with Polident, one's bite can be strong again and there's no worry to enjoy what you like even before having dentures.

Copy Strategy: The 3P's of this advertisement
Prospect- The demographic target market for this product would be people aged 45 and above as according to research, many get their first set of false teeth between 40 and 49, as the need to replace teeth becomes nearly universal as people age. This product can be most implied towards those who need to replace lost or missing teeth
Product- The advertisement shows how strong Polident's dentures are that even wearing them would be as if you're not.
Pugilist- Poligrip, Smile Again ,ProTech

Reimagined Headline: Take each bite with ease
Body Copy: Polident dentures product protects your gum and softens each bite.
Call to action: Visit www.polident.com for more info.

Reference lists:
NewMouth. (2020). 8 Best Denture Cleaners of 2022. [online] Available at: https://www.newmouth.com/best-denture-cleaner/ [Accessed 12 Apr. 2022].

‌Oral Health Foundation. (2019). Dentures. [online] Available at:https://www.dentalhealth.org/dentures#:~:text=People%20wear%20dentures%20to%20replace,the%20upper%20or%20lower%20jaw. [Accessed 12 Apr. 2022].

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L'Oreal- This is an ad for men advertisement

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L'Oreal- This is an ad for men advertisement

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My opinion: What caught my attention for this was the copywriting style of this ad. We usually assume that when cosmetics are the product, the ad itself targets women, but L’Oreal went in a different direction. They directly approach their men audience through the headline as they wanted to stress the importance of women in industries and show that women can be leaders that strive for better profit too. The ad itself promotes their product too- the L’oreal lipstick. While using it as a graph for illustration, it promotes the gender equality practice of L’Oreal, but also indirectly promotes their cosmetic product.

Copy strategy: The headline itself created a direct yet emotional approach. It directly targets the ad’s audience and uses the issue of gender inequality to create awareness along with promoting its brand. The subheading used also creates an effective way to stress and emphasize the impact women's leadership has brought to L’Oreal. Indirectly, the highlight of the ad may be the headline and the message of this ad but it also uses the brand’s own product to support the context of the ad itself. While women may be their main prospects for their brand itself, but this time men were their main target.

Reference: https://www.wordstream.com/blog/ws/2019/09/03/copywriting-examples

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Coco-cola's let's have a 'Coke' advertisement

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Coco-cola's let's have a 'Coke' advertisement

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My opinion: This ad entirely explains the difference between 'coke' and coco-cola. The answer itself is THERE IS NO DIFFERENCE! The coco-cola company manage to handle the 'coke' trend by suiting to their customer's liking while reminding them that both are the same drink through this ad. In my opinion , the ad also shows illustrations of people enjoying 'coke' during their daily activities which also shows that the ecoco-cola drink or 'coke' is to be enjoyed whenever , wherever.

Copy strategy: 'Coke' was a nickname for Coco-cola. It evolved during the early period of coco-cola's invention. While the company realise customers are constantly asking for 'COKE' rather than the product's real and registered trademark 'coco-cola', they wanted to remind customers that Coke and Coco-Cola are both the same thing. It's just a abbreviation for the product but however Coco-cola decided why not put this popular culture into good use as people would always associate coco-cola with 'coke'. Hence, the ad emphasizes the fact that 'coke' and coco-cola are the same drink both delicious and enjoyable by anyone at anytime.

Reference: https://www.cbc.ca/radio/undertheinfluence/why-coca-cola-railed-against-the-nickname-coke-1.5578505

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My Opinion:

Well, Petronas has always given us teary ads that are meaningful and full of emotions hence, this is one of the ads that I relate to the most. The ad uses the word "uni" (you and I) to emphasize the variety and backgrounds of various races, languages, cultures and values of every Malaysian bringing abundance and blessings in a university life scenario. As a uni student myself, the plots and the storyline really is relatable and touching, and yet I couldn’t agree more to the ad’s message that together as a nation, despite different backgrounds and histories within us; as a Malaysian, U and I can create a better Malaysia.

Copy Strategy:

What is it called?

U N I (you and I)

What is it?

As Petronas celebrate its 45th Anniversary, they produced this webfilm in conjunction to National & Malaysia Day by bringing the Malaysians together through the message of unity in the ad.

Why can this product do it?

The ad emphasizes unity together as a nation; every Malaysian should unite and get along despite our background, cultures, and different races. The storyline portrays that two Malaysians of different races didn’t get along at first but with understanding and tolerance and with love they united as one and accomplished things that they weren't able to do at first. The ad does not only show the importance of unity but also portrays Petronas encouraging message to all Malaysians to be together as one as to celebrate national day and be reminded of the hardship and sufferings of the past in order to gain the Independence for Malaysia.

How will it come to life?

As the ad uses a university student’s life as the storyline, many Malaysians especially the younger generations will relate to the scenarios of the ad. This encourages the message of togetherness to the younger Malaysians especially students as they are the future drive of the country and the hope for the country’s better development.

Reference:
https://www.petronas.com/media/press-release/petronas-unveils-national-malaysia-day-webfilm-conjunction-its-45th-anniversary

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#PETRONAS National and Malaysia Day 2019 - UNI

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Source: Youtube 2022, https://www.youtube.com/watch?v=hv5CzJdx6NE, Retreived on 22 April 222, 6:36pm

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Video Ad - Mcdonalds "Can I get uhhhhh......" advertisement

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Video Ad - Mcdonalds "Can I get uhhhhh......" advertisement

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My Opinion:

This McDonald's commercial, reenacted customers’ dilemmas while ordering their massive menu that is full of options. As a regular Mcdonald’s customer, I realised I reacted the “uhhhh” part the same as the actors were while watching this commercial. In my opinion, Mcdonald’s are proud and not ashamed to proclaim that they have such great menus that one would always have to make a hard decision in order to make an order. Mcdonalds wanted to prove that even celebrities like ‘Kanye West’! (as shown ordering a drive-thru)  in the video or even ordinary citizens like teengers will face the dilemma of ordering Mcdonalds’ menu.

I believe Mcdonald’s also wanted to show that their menus are catered for everyone in the world! In the commercial itself, actors of different races were cast for this commercial to imply that no matter you’re young, old, black or white; everyone could get something they like here at Mcdonalds.

From main menus to condiments, I believe Mcdonalds also wanted to emphasize that they have so much to offer! Just like how the orderer asked the young lady what sauces would you prefer which just makes one fall into another dilemma of choosing again! Mcdonalds assures that everyone could get what they want,  and yes everyone gets their  “uhhh” menu that they would like in this advertisement.

Copy strategy:

In regards to the 2022 annual super bowl commercial blitz, McDonald's decided have a gentle roast on their prospects by emphasizing the commercial on their customers’ usual phrase of “can I get uhhhh” for a tease. It can be seen that Mcdonalds is trying to imply a sense of humour to their audiences and also wants to make their customers relate to the commercial’s scenarios. The dilemma faced by each and every person in the commercial brings out the fact that “One will always struggle to make a choice while ordering Mcdonalds”; to show how diverse the options of Mcdonald’s menu are, how each customer won’t only have a single favourite and also proves that how well Mcdonalds know their customers that they relate to their dilemma situation of ordering.

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Source: NBC news 2022, https://nbcnews.to/3kgEyXg, Retreived on (26/4/22, 11:22pm)

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Print Ad - Burger king's moldy burger campaign advertisement

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Print Ad - Burger king's moldy burger campaign advertisement

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My opinion:

Fast food artificial additives have always been a matter of intrigue and criticism. Many fast food industries strive to reduce the use of preservative and increase the freshness of ingredients(Jiang, 2020). Burger King particularly, had take the opportunity of this campaign to announce that they’re are officially serving preservative-free whoopers starting in 2020. In my opinion, the visuals of the advertisement may seem unapettizing and unsettling for a fast food chain, nevertheless the message of moving away from artificial perservative rather creates a message of assurance to their customers, exclaiming that even though they are a fast food company, they prefer to serve natural and fresh ingredients too.

Copy Strategy:

This ad was actually a result of the Burger King’s burger going through a 34 days molding campaign. With the realistic visuals of the moldiness of a burger, Burger King decided to emphasize the beauty of an artificial-free whooper and applying a “outstanding benefit” approach by proving they believe that serving real food is better. With the promising campaign of Burger King 34days whooper molding experiment, "Natural" beauty is finally making its appearance in fast-food advertisements.

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Source: KFC's twitter's post 2021, https://bit.ly/3EWvFM0, Retreived on 26 Apr 2022, 11:19pm)

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Billboard Ad - KFC's "We Make The Chicken Sandwiches around here"

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Billboard Ad - KFC's "We Make The Chicken Sandwiches around here"

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My opinion:

The fast-food conflicts are about more than simply costs. Chains are squabbling over who produces the finest chicken sandwiches, and it appears like KFC is so sure of its own that the competition is invisible. As seen from the image above, it is obvious that KFC purposely placed their ads with the surroundings of their pugilists such as Mcdonalds, Wendy’s who subsequently do sell chicken sandwiches too. What caught my eye about KFC’s ad is that they didn’t use words such as ‘Best’ or ‘tastiest’ superlatives words that will hornblow their product but rather with a simple note of reminder that they sell THE chicken sandwiches here and they are known for it too.

Copy Strategy:

KFC did not exaggerate or hornblow their product in the advertisement but rather state the obvious to the world with a simple and blunt message that they sell chicken sandwiches even though there are other chains that sell the same thing too. As the Fried Chicken experts (a.k.a the OG of fried chicken chain), KFC isn’t shy to REMIND and REEMPHASIZE that they are the ones who knows how to are known on how to serve a proper chicken sandwich (burger), and this business should be handled by KFC and KFC only.

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Seth & Riley’s Garage Hard Lemonade “Dumb Ad”

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Seth & Riley’s Garage Hard Lemonade “Dumb Ad”

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My opinion:

The headline really caught my attention as it portrayed differently compared to other ads and made their ad a little unusual than others that makes it interesting. The idea itself is brilliant as readers will be really intrique by the layout wondering why is it so empty with only a few words hence discovering the purpose of the ad as the products and brand listed at the bottom. By doing so, I agree that it really has won the  readers’ attention and the products itself will be remembered as it is displayed in such a genius and unique way.

Copy Strategy:

The headline is applied towards a curiosity and humour approach to catch the reader’s attention. The emptiness and the font of the text definitely makes readers to be curious and wonder what is going on. Seth & Riley’s used an opposite psychology by creating a “dumb ad” in such a genius way to let the readers laugh about it but yet remembers the ad still.

Reimagined headline:
There's nothing here. Want some lemonade ? (Question Approach)

I'm not here look down. (directive approach)

Best of both worlds (Headline)
Lemon. Alcohol (subhead)
- direct benefit claims

Reference:
https://id.pinterest.com/pin/333547916124803800/

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Headline: Meatless, but it's still M--- F--- Good!

Tagline: It's so good, you won't believe it's meatless

Body Copy: Bored of having meat? Try MEATLESS! Our meat-free products make your everyday cuisine tastier that you won't even realise you're not eating meat.

Call to Action: View more information at https://meatlessfarm.com/

Reference list: https://servicelist.io/article/best-copywriting-ads

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This is a radio ad advertising GM Klang. The format of this radio ad uses the dialogue format where a conversation between two friends takes place. The advertisment talk about the convenience and benefits GM Klang has brought for a business. The conversation also includes one of the women's testimonials saying that her trading business is thriving thanks to GM Klang. The characters uses a tone of excitement, amusement, happy and proud throughout the advertisment whereas the announcer at the end ends with a call to action in an inviting and welcoming tone.What I like about this ad is the dialogue started  with an offbeat approach (as the first character was not talking about GM Klang) to a direct benefit and testimonial appeal (second character talking about GM Klang) which makes the ad interesting and fun to listen to while also letting listeners clear about what GM Klang has to offer.

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0:00 / 0:31•Watch full video

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This is a radio ad about SRI (Steel Recon Industries Sdn Bhd) which is a fire fighting production company. The ad uses a dramatic approach while relating listeners with a real-life accident situation. The ad started with a dialogue of a husband and wife in a happy conversation when suddenly twisted the storyline into a tragic one with a crash sound effect and the story ends with the expression of "the car is on fire" which then is concluded by a announcer, which introduces SRI fire fighting products and a call to action. The  dialogue of the husband and wife started with a happy and excited tone while ended with a shocked, fear, worried and helpless tone which creates a dramatic effect for the ad . Whereas the announcer used a serious and urgent tone, to urge listeners the unpredicted situation where fire happens, SRI is the product that can help. What I like about the ad is the use of dramatic sound effects (car crash, fire effect) and also the tone of voice used by both characters and the announcer.

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0:00 / 0:41•Watch full video

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This is a radio ad by Burger King. The ad uses the announcing appeal, introducing their new whopper burger. The message was a dialogue between a order taker (women) and a customer with a storyline of a real life order taking scenario. What I like about this ad is the use of the "texas accent" by the customer and the announcer at the end whereas the order taker remains in a normal accent that adds a contrast to the dialogue whereas the use of the texas accent and the background "cowboy" like music relates and add a fun and interesting reference to their New Whopper product. The tone of voice used by the customer started with a serious tone and then continued with an exciting and introducing tone along with the order taker. The announcer also ends with a texas accent and an inviting yet exciting tone for the call to action and an ending tagline "have it your way".

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BK Malaysia Western Whopper Radio Commercial (English)

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The type of this video ad is the use of spokesperson and narrative approach by featuring a celebrity/famous singer- Ed Sheeran. The storyline of the ad is based on Ed Sheeran proposing and explaining a commercial idea featuring his collaboration with Heinz tomato ketchup where all the scenes are put as an imagination on how the celebrity wants the ad to be. The storyline starts where he visits a fancy restaurants and his interaction with the staff throughout while shocking them with the one and only Heinz tomato ketchup. What I like about this ad is Heinz's creative idea. They created the commercial as an imagination scenario with Ed Sheeran's voiceover about the whole storyline that catches the interest of the audience while making the cameo of the Heinz tomato ketchup very memorable. I believe Heinz's also wants to bring out a message that even a full course fancy meal can't be complete without their Heinz tomato ketchup. What I like about this ad is also the character's dramatic expressions in order to express along with the voiceover as their conversations are inaudible throughout the commercial.

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Source: Youtube (world apple) 2021, https://www.youtube.com/watch?v=xJh3WIPUcOk, Retrieved on (2/6/22 12:20am) 

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To me, this is one of Apple's Top 5 video commercials, the storyline and the sound effects just match perfectly. The ad is a jingle type of ad as it uses catchy music throughout the whole ad. The message of the ad brings out a realistic aspect that any user could be clumsy with their phone like how the woman fails to grab her iPhone when it slips off her hand despite many attempts but Apple wanted to show that with iPhone, you won't need to worry about getting a scratch or crack, even if you dropped it at a rough surface. In terms of dramatization, towards the end, the ad shows a slow-motion scene where it shows the character's last attempt of saving her phone from dropping which accelerates a dramatic yet anxious feeling for viewers. However, by advertising the phone slipping off so easily it could also be misunderstood by customers that Iphones are slippery. Regardless or so I think Apple really did a good job in impressing their viewers with this unique and interesting ad.

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The advertisement was really a memorable one during the 2020 Winter Olympic season. I really like this ad as the visuals and the use of sceneries, relate to several Olympic sports which is very unique and mesmerizing. The ad promotes the beautiful sceneries of Japan and the diverse Olympic sports while also bringing a message that the Omega stopwatch has been timekeeping all the amazing performances since 1922. The use of approach for this ad would be the use of product approach and jingle as the audio of the ad is incorporated with background music and the product reveal at the end of the ad itself. The choice of their background music creates a strong and immense feeling for viewers as they ponder upon the beautiful artwork of the visuals both combined as one. I really love how Omega implements both aspects that not only fits the Olympic theme but also advertise their product in a stunning and unique way.

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Timekeeping and Tradition: OMEGA meets Japan | OMEGA

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Source: Youtube (SHOPEE Malaysia) 2021, https://www.youtube.com/watch?v=tDfKjWmMYCk, Retrieved on (2/6/22, 12:23 am)

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I choose this ad as one of my top 5 video commercials as the song is so catchy and memorable, even though I was allowed to skip the ad I was still willing to finish watching the whole ad as it is addictive and fun to listen to. (loyal Shopee fan). The ad uses a jingle approach while incorporating the lyrics of the music towards introducing the product which basically also uses the product approach. The whole ad introduces the deals and promotions such as "free" or "only Rm1" to encourage customers to "spend" their Raya with Shopee. As Shopee always uses addictive jingles or rhythms to brainwash their customer's minds, the deals and promotions advertised through their ads are also very reliable and worth it hence this allows Shopee to gain many loyal buyers and supporters. In my opinion, the dramatization of this ad is where the singer sings through a high pitch chorus and emphasises the "tawaran setiap hari" part to grab the attention of the viewers. Overall, Shopee's ads never disappoint and are always addictive to listen to.

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Yes, the one and only Spiderman x Audi commercial. This was my top 5 ad not only because I'm a marvel fan but also I find Audi highly creative in choosing the right theme, right timing and also right storyline for this commercial. The ad includes the spokesperson approach (strarring the celebrity Tom Holland), the dialogue approach (conversations between both actors) and also the narrative approach (where the ads starts as a driving test to spiderman catching bad guys). Audi was highly creative by advertising their Audi A8 as a prototype in relation to the movie character "Tony Stark" (Ironman) prototype which will attract marvel fans especially. The storyline continues as the actor shows off the Audi A8 amazing features and functions that may not impress the examiner in the commercial but definitely impressed the viewers. What makes this ad interesting is that the ad included a plot twist where peter parker (the character) fights bad guys that made the commercial seem like the actually Spiderman Homecoming movie itself! Viewers could be so immense by the storyline that they wouldn't recall this is actually an ad. Overall, Audi made this ad memorable yet fascinating not only by starring spiderman himself but by also relating the superpower concept to their product, the amazing Audi A8 itself.

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Spider-Man: Homecoming: Driver's Test Audi Commercial - Tom Holland | ScreenSlam

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Tefal- frypan (New headline and body copy)

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Tefal- frypan (New headline and body copy)

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Headline: Extra resistant, better performance

Body Copy: SO CHEF Frypan has a thick hard base, a deep and practical form, and a protective nonstick coating for resistance and durability without sacrificing design or convenience.

Call to action: Enhance your daily cooking with So Chef Frypan right now! visit https://www.tefal.com.my/ for more information

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Dirty Labs Signature Bio Laundry Detergent 

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Dirty Labs Signature Bio Laundry Detergent 

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Newly created radio ad

Length: 30 sec

Radio Script:
START WITH NOISY AIRPORT CONVERSATIONS AND MACHINE *BEEP* SOUND

[DIALOGUE]
Baggage checker: *BEEP* I'm sorry miss I'm afraid that your baggage is overloaded.

Passenger (Jane): Oh no I can't take out any more clothing! It's a 10-day business trip!

Baggage checker: I'm sorry miss but if you wish to fly with us we will need to charge you an extra of RM100 for your overweight baggage

Passenger (Jane): NOOOOOO *noise of women screaming and crying at the same time*

ANNCR: *MALE VOICE* Having trouble with overloaded baggage all the time?

The Dirty Labs Signature Bio Laundry Detergent is here to save you! It is easy to carry around and cleans effectively at the same time! With our allergen-free fragrance and biobased formula, enjoy fresh and clean clothing even during your travels or holiday!

CALL TO ACTION: Get your own Dirty Labs Signature Bio Laundry Detergent now!

TAGLINE: *MALE ANNCR SPEAKING IN A DEEP TONE* CLEAN WITH EASE, CARRY WITH EASE

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Original Copy of Dirty Labs Bio Laundry Detergent

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Original Copy of Dirty Labs Bio Laundry Detergent

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Client: Dirty Labs
Title: Clean with ease, Carry with ease with the Dirty Labs Signature Bio Laundry Detergent
Length: 1 min 10 sec

Genre: TV commercial
Approach: Storyline

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Headline: Why order salad when you can have big mac instead?

Body Copy: Juicy beef along with fresh and crunchy veges, with a hint of the creamy and tangy red sauce.

Call to action: Don't get a salad get a mac.
visit your nearest McDonalds now.